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IndustryBroadcast, Media and Social Media
Founded2019; 3 years ago (2019)
FounderDenny Darmo
HeadquartersDallas, TX and Jakarta, Indonesia
Number of locations
Area served
Key people
  • Denny Darmo
  • Leonard Nap
  • Yogie Kusman
  • Andrew Lombardi
  • Kelly Ratka
  • Online Media
  • Social Media
  • Content Creators
  • Sports
  • Entertainment
  • Theater
  • Analytics

Snipitz was founded in 2019. It is best known for its state-of-the-art Content Delivery Interface (CDI). The Snipitz CDI allows users to view all types of sports and entertainment events, concerts, theater productions, and even consumer-driven content from multiple camera angles. While also simultaneously allowing the viewer to switch between the different camera views they want to see at any point in time during an event.[1][2]

Snipitz 1.JPG

For nearly 100 years of media history, broadcasters were in control of what viewers could see during an event. With the Snipitz CDI, control now shifts to the viewers and empowers them to choose what they want to see. Snipitz integrates its innovative viewing experience that intensifies viewers’ engagement with the events they watch. A mobile app turns any wireless mobile device into a Snipitz broadcast center, giving viewers unparalleled ability to Snip and share short form videos with their friends, family, and their followers.[3][4]

It’s enterprise-level software, the Snipitz CDI, can be white labeled, which allows their enterprise customers to utilize the Snipitz UI to increase viewer engagement, retention, create new revenue sources, and gain insight into consumer behavior unlike ever before on their existing native platforms.[5]


Snipitz was founded in September 2019 by Denny Darmo. The company is headquartered in Dallas, TX, and Jakarta, Indonesia. The name Snipitz was conceived by Denny Darmo in November 2019 and the mark was filed with the United States Patent and Trademark Office in December 2019.[6][7]

The aim behind the creation of Snipitz was to allow the viewers a choice of what to watch, how to engage, and what information to share in order to elevate cross-channel viewer engagement. The intent for the Snipitz platform to ultimately be on a distributed, peer-to-peer blockchain network.[8][9]

In March 2021, Snipitz signed an MoU with Gen2 Technologies.[10] This understanding outlines the beginnings of an agreement whereby the Sniptiz CDI and UI can be utilized by Gen2 Technologies for the Iris Media Network through a whitelabel solution.[11]

Amanda Prochaska, former executive at MGM Resorts International, joined Snipitz as Director of Operations, and Deb Colitas, who brings extensive marketing and entrepreneurial background, joined Snipitz as the Director of Marketing.[12][13]

In May 2021, Founder Denny Darmo was named President.

In May 2021, Kelly M. Ratka, former Partner Relationship and Sponsorship Activation Manager at MGM Resorts International, joined Snipitz as Director of Enterprise Accounts.


Snipitz offers a wide-ranging number of features, including:

  • Viewing on a variety of devices including mobile phones, tablets, personal computers, televisions and digital billboards.
  • Browsing-while-viewing, which allows viewers to use the internet while a live stream is running.
  • Typing on a transparent keyboard, so that the screen is not blocked or reduced.
  • Watching two or more videos at the same time, giving users the picture-in-picture capability they are accustomed to.
  • Grouping video feeds, which allows both commercial broadcasters and users to organize the views of an event.
  • Broadcasters can present all of the video feeds to the audience, letting users choose what to see.
  • Users may wish to tap into live streams from other Snipitz users attending an event.

The application is a modular and user-friendly platform that has been recognized for revolutionizing the viewer experience by offering multiple camera perspectives that are best suited to the individuals. Its user interface (UI) is especially designed to offer unique viewing capabilities.

Snipitz also allows content creators and distributors to gain insightful information such as consumer behavioral patterns based on statistics showing how people are choosing to watch different events. Snipitz's features include embedding pictures in pictures, social media sharing of SNIPz, real-time comments and tagging, a transparent keyboard, to name a few.

Snipitz is compatible on a mobile phone, web, as well as a TV application. It also consists of a Pay In application that facilitates the ticketing of events, subscriptions, and other applications such as fundraising.

Snipitz allows users to create engaging ‘Snipz’, short form videos, relevant to their followers and showcase them on their social media platforms.


The innovative content distribution model of Snipitz is applicable to a vast range of industries including:

  • Media
  • Online Media
  • Social Media
  • Content Creators
  • Sports
  • Entertainment
  • Theater


  1. Innovates, Dallas (2021-05-25). "Dallas-Based Snipitz Wants to Let You Choose Your Own Live Broadcast POV » Dallas Innovates". Dallas Innovates. Retrieved 31 May 2021.
  2. "Denny Darmo, SnipItz | The Jeff Crilley Show". Retrieved 24 August 2021.
  3. "Snipitz's Founder Stepping Up As President to Introduce the First Web and Mobile App Supporting Live Events Utilizing a Never Seen Before Interface". MarTech Series. 2021-05-25. Retrieved 31 May 2021.
  4. LLC, Snipitz. "From the Octagon into the Tech Space with Snipitz, Soa 'The Hulk' Palelei is the Fighting Champion to Follow". Retrieved 24 August 2021.
  5. "Real News Communications Network - Denny Darmo, SnipItz | The Jeff Crilley Show | Facebook". Retrieved 24 August 2021.
  6. "Gen2 Technologies and Snipitz Sign MoU". Retrieved 31 May 2021.
  7. Bureau, E. T. (2 June 2021). "Snipitz US Leadership Team Announcement". EnterpriseTalk. Retrieved 24 August 2021.
  8. LLC, Snipitz. "Snipitz™ Welcomes Kelly Ratka and Dene Williamson to Expand Enterprise Outreach for Rapid Market Growth". Retrieved 24 August 2021.
  9. "Tech entrepreneur creates app to change how you view entertainment". Retrieved 24 August 2021.
  10. "Gen2 Technologies and Snipitz Sign MoU". Retrieved 31 May 2021.
  11. "Gen2 Technologies and Snipitz Sign MoU". Retrieved 31 May 2021.
  12. Newswire, P. R. "From The Octagon Into The Tech Space With Snipitz, Soa 'The Hulk' Palelei Is The Fighting Champion To Follow". TheStreet. Retrieved 24 August 2021.
  13. "Tech entrepreneur creates app to change how you view entertainment". Retrieved 24 August 2021.

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