Scoffable

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Scoffable Ltd
Private
IndustryOnline food ordering
Founded2010
FounderDaniel Jones
Michael Brown
HeadquartersLivingston, Scotland, United Kingdom
Area served
Scotland, North of England
Number of employees
19 (2018)
Websitewww.scoffable.com

Scoffable Ltd is a Scottish online food order and delivery service. It acts as an intermediary between independent takeaway food outlets and customers. Headquartered in Livingston, Scoffable was founded in West Lothian and now serves customers across Scotland and the North of England. The platform enables customers to search for local take-out restaurants, place orders and pay online, and to choose from pick-up or delivery options.[1]

Scoffable allow customers to order through their online portal or IOS or Android mobile applications.

History

Scoffable was founded in 2010 by Daniel Jones and Michael Brown during their final year as students at Heriot-Watt University.[2] In 2013 Scoffable was awarded a prize of 'Most Visionary Young Business in Scotland' at the BT Scotland Young Entrepreneurs Awards in Glasgow[3][2]. The company has since grown in partner takeaways, customers and staff and now serves the majority of Scotland and parts of Northern England. Scoffable is now an Small, Medium to Mid-size Enterprises employing 19 employees in 2018[4]

In 2019 Scoffable were shortlisted for the 'Best Use of Social Media' Award at the Scottish Herald 2019 Digital Business awards.[5]

Marketing

Scoffable actively markets on Social media channels with a distinctly Scottish style of humour[6] and have notably worked with takeaway vendors to produce unique and controversial foods, two examples being a chips and cheese pizza[7] and a deep fried 'Stonner Kebab'.[8] Scoffable were quick to act when rival company Just Eat courted controversy in Scotland by supporting the England women's national football team in the 2019 Women's Football World Cup. Scoffable responded by offering vouchers to customers and stating support for the Scottish women's national football team.[9][10]

In 2019, Scoffable worked with Scottish Comedians to create a promotional video "A pure magic delivery"[11]

Scoffable have promoted their business across West Lothian with a marketing presence on Roundabout junctions across the county.[12] Scoffable have also run national radio campaigns across Scotland[13] with a 2018 advert being shortlisted for the 'Best use of Music in a Campaign' award in the Vox Awards 2018.[14]

An infamous street in Edinburgh was the target of a Scoffable marketing campaign in 2019 where gift vouchers were offered to residents in Edinburgh's Bellenden Gardens, generating media interest[15].

References

  1. "Sign Up - Scoffable". business.scoffable.com. Retrieved 2019-11-01.
  2. 2.0 2.1 Kerr, Marjorie (2012-03-08). "Young entrepreneurs win top award". dailyrecord. Retrieved 2019-11-01.
  3. "Takeaway company orders an e-award". HeraldScotland. Retrieved 2019-11-01.
  4. "SCOFFABLE LTD - Filing history (free information from Companies House)". beta.companieshouse.gov.uk. Retrieved 2019-11-01.
  5. "Scotland's leading digital lights taste success at Herald awards". HeraldScotland. Retrieved 2019-11-01.
  6. "Scoffable". Gtank - graphic design for digital and print. Retrieved 2019-11-01.
  7. "Scots divided by Livingston takeaway's 16-inch chips and cheese pizza". The Scottish Sun. 2019-07-27. Retrieved 2019-11-01.
  8. Fairnie, Robert (2018-11-26). "This crazy deep-fried "stonner kebab" is peak West Lothian". edinburghlive. Retrieved 2019-11-01.
  9. "'We messed up' - Just Eat apologises for England support ahead of Scotland clash". www.scotsman.com. Retrieved 2019-11-01.
  10. "Here's how UK brands are forgetting Scotland exists". The National. Retrieved 2019-11-01.
  11. News, East Kilbride (2019-06-05). "Comedian Gary Faulds goes viral after riding unicorn". dailyrecord. Retrieved 2019-11-01.
  12. "Roundabouts are the way forward for local businesses". news.westlothian.gov.uk. Retrieved 2019-11-01.
  13. "Radio Ads". WriteSound Limited. Retrieved 2019-11-01.
  14. "VOX Awards 2018". VOX Events. Retrieved 2019-11-01.
  15. "Scottish takeaway app Scoffable launch campaign to find people living on Edinburgh's infamous Bellenden Gardens". www.edinburghnews.scotsman.com. Retrieved 2019-11-01.

External links