Sam Allcock
Sam Allcock | |
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| Born | March 20, 1978 Stockport |
| Nationality | British |
| Citizenship | United Kingdom |
| Alma mater | Parrs Wood High School |
| Occupation |
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| Organization |
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| Height | 6 ft (183 cm) |
| Website | prfire |
Sam Allcock (born March 20, 1978) is a British entrepreneur, digital marketer, and author specialising in digital PR, SEO, and online reputation. Over the past two decades he has built and exited multiple marketing agencies, and now works primarily with founders, startups, and companies in the fintech and crypto sectors, helping them build their online presence, earn media coverage, and position themselves to raise finance.[1]
With more than 20 years of experience, Allcock has worked with leading brands including Red Bull, Nokia, Liverpool FC, Arsenal FC, Ladbrokes, and Kelkoo.[2] Allcock regularly contributes articles for notable platforms such as Huffington Post, Hubspot, The London Economic, Business Manchester, and PR News.[3][4]
Early life and education
Allcock was born and raised in Stockport, England. He graduated from Parrs Wood High School.
Career
In the early 2000s, Allcock began his digital marketing career, specialising in domain name investment and website development. His SEO expertise developed during this period, attracting clients such as Laptops Direct and Memory Bits.[5]
In 2007, he founded Custard, an independent SEO agency serving small and medium-sized e-commerce businesses. Within two years the agency reached a million-pound turnover and grew to over 50 staff, offering web development, design, and content marketing across sectors including gaming, insurance, finance, sports, travel, and entertainment. Allcock sold the business in 2018.[6][7]
In 2008, he founded PR Fire, a press release distribution and content marketing agency built around a pay-as-you-go model for media coverage. Headquartered in Hale, Cheshire, it has facilitated coverage for over 10,000 businesses in outlets including the BBC, Daily Mail, and New York Times.[8]
More recently, Allcock has focused on the founder, startup, and emerging-technology markets, advising fintech and crypto companies on digital PR, search visibility, and reputation management as part of their growth and fundraising efforts. He also operates a network of digital news properties and works as a domain investment consultant.[9][10][11][12]
Book
- Allcock, Sam (2025). How to Sell Digital Assets. Sam Allcock. Retrieved 16 June 2025.
Gallery
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References
- ↑ "The HubSpot Marketing Blog". blog.hubspot.com. Retrieved 8 September 2023.
- ↑ "The Latest PR Fire News - LawNews.co.uk". Law News. Retrieved 8 September 2023.
- ↑ Allcock, Sam. "Sam Allcock - BusinessMole". businessmole.com. Retrieved 8 September 2023.
- ↑ "Sam Allcock, Author at PR News Blog". PR News Blog. Retrieved 8 September 2023.
- ↑ Brieger, Martin (26 June 2020). "Interview with Industry Leader Sam Allcock of PR Fire (UK)". PR Pioneer. Retrieved 8 September 2023.
- ↑ "Sam Allcock - Newquay Voice". newquayvoice.co.uk. Retrieved 8 September 2023.
- ↑ "Sam Allcock, Author At Business Manchester". businessmanchester.co.uk. 7 September 2023. Retrieved 8 September 2023.
- ↑ "PR Fire lands Gorilla Marketing delivery role - Prolific North". prolificnorth.co.uk. 13 July 2023. Retrieved 8 September 2023.
- ↑ "PR Fire". tracxn.com. Retrieved 8 September 2023.
- ↑ "Altrincham entrepreneur to reveal digital PR tricks for law firms". Altrincham Today. 18 July 2022. Retrieved 8 September 2023.
- ↑ "Sam Allcock, Author at Business Lancashire". businesslancashire.co.uk. 7 September 2023. Retrieved 8 September 2023.
- ↑ July 18, United Kingdom- (18 July 2023). "Strength to strength: PR Fire announces Gorilla Marketing Deal for Digital PR Campaigns". AsiaOne. Retrieved 8 September 2023.