Sale-to-Service

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Sale-to-Service®[1], also known as an S2S®, is a patent-pending (investment) origination process and investment structure in which a business sells its mission-critical[2], server-based, intangible assets[3],[4] and enters into a contract (services agreement [5][6]) for ongoing access to and use of the sold assets[7]. The Sale-to-Service® and S2S® terms are registered trademarks created to distinguish a Sale-to-Service® from sale-leasebacks[8] and operating leases[9] of tangible asset[10] and intellectual property[11] (IP) sale-license backs[12].

Service Economy

Much of the world’s economic activity has transitioned from an asset-intensive industrial economy to an asset-light service economy[13]. Ocean Tomo[14], an intellectual capital merchant bank’s study on intangible asset value determined that physical or tangible assets comprised more than 80% of the S&P 500 Market Value in 1975 but in just 40 years the percentages had reversed[15]. A key driver of this growth can be found in the use of technology and data, which are also described as mission-critical, server-based, intangible assets.[16][17]

Mission-Critical Server-Based Assets

Mission-critical server-based intangible assets generally take four different forms:[18]

  • Software as a Service (SaaS): This software sits on the software provider's servers and cannot be moved from that location[19]. Examples include Salesforce, NetSuite, Microsoft Dynamics, and Shopify.[20] SaaS businesses in and of themselves are not a fit for a Sale-to-Service® but a SaaS solution used by an operating business may be a mission-critical depending on the level of customization specific to the business.[21]
  • Premises-based Enterprise Resource Planning (ERP): ERP is licensed software for which the customer can decide where to host the technology.[22] Hosting can be on servers owned by the company, in a data center, or in the cloud[23] which includes hosted solutions on Amazon Web Services or Microsoft Azure.[24] Examples of larger ERP providers include SAP, Oracle, and Epicore.[25]
  • Proprietary Systems[26]: These server-based assets are unique to the company.[27] Companies with proprietary systems are often described as tech-enabled.[28] These server-based assets can sit on servers owned by the company, in a data center, or the cloud.[29]
  • Data: In the context of a Sale-to-Service®, information that sits in a data center or the cloud is also a server-based intangible asset.[30] Data is often essential to a company’s operations[31] and examples include SKU, invoice, tracking, customer ID, and regulatory information or other data that is essential for the company to deliver its products or services to its customers.[32]

Sale-to-Service and Valuation

Mission-critical, server-based, intangible assets generally have little to no value on a company’s balance sheet[33] but these assets contribute to enterprise value.[34] In an acquisition, the value of these intangible assets is often attributed to goodwill. A Sale-to-Service® values these assets not based on their book value but based on their contribution to enterprise value.[35]

Sale-to-Service® vs Sale Leaseback and Operating Leases

Physical control of the assets and payment contingent on service are two primary items that distinguish a Sale-to-Service® from a sale leaseback and operating lease.

Physical Control: In traditional sale-leasebacks and operating leases, the leasee has physical possession and control of the leased tangible asset, often real estate or equipment.[36] In a Sale-to-Service®, the customer does not have physical control of the assets[37] because the assets are intangible[38][39] and reside on a server generally in a data center or in the cloud.[40]

Services Agreement[41]: In traditional sale-leasebacks and operating leases, payment to the lessor is largely if not entirely fixed.[42] In a Sale-to-Service®, payments are contingent on the performance of a service, and if the service is not delivered, payment is not due.[43]

Sale-to-Service® vs Intellectual Property (IP) Sale License-Back[44]

An intellectual property sale license-back financing is similar to a real estate sale-leaseback where there is an ownership change but rather than a lease, the seller pays a license fee or royalty fee for ongoing use of the intellectual property asset.[45] A Sale-to-Service® is similar to an intellectual property sale license-back but rather than paying a license fee or royalty fee for ongoing use of the assets, the seller pays a service fee which is contingent on the performance of a service, and if the service is not delivered, payment is not due.[46]

S2S®

S2S® is an abbreviated term for Sale-to-Service® and is a registered trademark.

Leeward Capital Management, LLC

Leeward Capital Management,[47] a Dallas, Texas-based specialty finance business, has exclusive use of the patent-pending Sale-to-Service® origination and investment structure and use of the Sale-to-Service® and S2S® trademarks.

Refrences

  1. "Sale-to-Service: How it Works & FAQs". Leeward Capital Management. Retrieved 2021-01-05.
  2. "What is a Mission Critical System? - Definition from Techopedia". Techopedia.com. Retrieved 2021-01-05.
  3. Tech, G. B. (2020-01-17). "Mission-critical systems, and why you need them managed". GB Tech. Retrieved 2021-01-05.
  4. "Mission Critical Systems vs. Business Critical". NetMotion Software. 2019-07-16. Retrieved 2021-01-05.
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  6. "Is the Service Contract the new Operating Lease?". Monitordaily. Retrieved 2021-01-05.
  7. "How an S2S Works - YouTube". www.youtube.com. Retrieved 2021-01-05.
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  17. "What Are the Causes of Rapid Growth in the Service Industry?". Small Business - Chron.com. Retrieved 2021-01-05.
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  25. February 12, Hope Reese in CXO on; 2020; Pst, 8:30 Am. "Top 10 ERP vendors in 2020". TechRepublic. Retrieved 2021-01-05.{{cite web}}: CS1 maint: numeric names: authors list (link)
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