Sagami Rubber Industries

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Sagami Rubber Industry Co., Ltd.
Native name
Public Kabushiki gaisha KK
Traded astyo 5194
IndustryCondoms, Latex products
Founded 12/11/1944 (12/11/1944-dmy) in Atsugi, City, Kanagawa Prefecture Japan
FounderSaku Matsukawa
Headquarters2-1, Motomachi, Atsugi City, Kanagawa Prefecture Japan,
Areas served
Hong Kong
United Kingdom
Key people
Ichiro Oato 大跡 一郎
Masataka Takeda 武田 雅貴

Sagami Rubber Industries Co., Ltd. (相模ゴム工業株式会社, Sagami Gomu Kogyo Kabushikigaisha) is a rubber product manufacturer with its head office in Atsugi, Kanagawa Prefecture in Japan[1]. Its product range includes latex/non-latex condoms and other rubber products.[2]. Established in 1934[3][4], Sagami is the first condom manufacturer in Japan and the first in the world to produce polyurethane condoms and coloured condoms[5].


Sagami Rubber Industries Co., Ltd. is the first latex condom manufacturer in Japan that produces polyurethane condoms[6]. In addition to healthcare product manufacturing, its business includes plastic product manufacturing, social welfare services and medical device class II manufacturing. Sagami also sells three types of medical device, including contraceptive condoms for men, vaginal ultrasound probe covers[7] and uterine catheters for semen injection.


1934 – Established Asahi Latex Chemical Research Institute (Tokyo Meguro) [8][9]. 1944 – Established Sagami Rubber Industries Co., Ltd. [8] [9]

1975 – Established joint venture in Malaysia (currently Sagami Manufacturers Sdn. Bhd.) [6][10].

1985 – Acquired French condom manufacturer "Radiatex" and set up sales office in Europe [6].

Saku Matsukawa, the founder of Sagami Rubber Industries Co., Ltd., was born in 1892 (Meiji 25). She was the daughter of a silk mill manager in Koayu-mura, Aiko-gun. Unsatisfied with the quality of rubber condoms available in pharmacies, she established Asahi Latex Chemical Research Center in 1934 after the death of her husband. In December 1944, she established Sagami Rubber Industries Co., Ltd in Atsugi. The first president was Shigeo Takeuchi, a pharmacist and a researcher who helped establish Asahi Latex Chemical Research Center. After the death of Takeuchi in 1969, Matsukawa became the president and later the chairman in 1973 [9]. Also, Saku Matsukawa was the first president of Soroptimist Japan, chairman of the National Chamber of Commerce and Women's Federation [9]. In 1985 she was declared an honorary citizen of Atsugi



Sagami manufactures both polyurethane (PU) condoms and natural rubber latex condoms [11]. The PU condom manufacturing plant is in Ipoh, Malaysia while the latex condom manufacturing plant is still located in its original location, Atsugi, Kanagawa prefecture in Japan.

"Sagami Original" is a brand of polyurethane (PU) condoms. Its products include "Sagami Original 0.02" with a thickness of 20 microns and "Sagami Original 0.01" with a thickness of 10 microns [11].

The main sales channel for Sagami in Japan is drugstores yet its products are also available on its retail website "Sagami Shop" and other e-commerce platforms such as Amazon and Rakuten. As for Japanese convenience stores, Sagami’s products are only sold at Daily Yamazaki.

Personal Lubricants

Sagami Original lubricating gel – a water-based lubricant with hyaluronic acid.

99% Water lubricating gel – a water-based lubricant without paraben and made with sterile purified water.

Positive Support lubricating gel – a water-based lubricant for pregnancy support of which the pH value and osmotic pressure is adjusted for normal sperm activities.

Indoor Perfume

ALL YOU NEED IS LOVE is an indoor perfume that contains pheromone. Pheromone is a chemical that helps people relax.

Fertility Products

Timing Aid is a medical device (self-syringe kit) for self-intracavitary injection targeting couples with sexual dysfunctions (like erectile dysfunctions, ejaculation disorder, pain in sexual intercourse, sexual aversion, etc.). The mechanism is to collect semen (sperm) from a male partner and inject it into the cervix inside the virginal cavity of a female partner.

Industrial Products

  • Shrink film
  • Water-cooled polyethylene

Manufacturing Sites

  • Atsugi, Japan (for latex condom manufacturing)
  • Ipoh, Malaysia (for packaging and testing)[12]

Related Companies

  • Sagami Manufacturers Sdn. Bhd. (Malaysia)
  • Laboratoires Radiatex S.A. (France)

Overseas Market

Besides its own brand, Sagami Original, Sagami Rubber Industries Co., Ltd also produces polyurethane (PU) condoms for brands from all over the world [11].


Sagami’s first overseas market was South Korea back in 2002. Then Sagami entered the Vietnam and Hong Kong in 2005 and 2007 respectively. In Hong Kong, Sagami’s products are available in pharmacy chains and convenience stores, and the official distributor is Trade Anywhere Ltd [13]. After that, Sagami has explored different markets in Asia such as Armenia, Cambodia, China, Indonesia, Malaysia, Singapore, Taiwan, and Thailand [11].

Middle East

Sagami condoms are available in Iran, Bahrain, Qatar and Egypt [14]


Sagami condoms are available in Belarus, Czech Republic, Estonia, Lithuania, Denmark, Poland, Croatia, Latvia, Russia, Slovenia, Moldova and the United Kingdom.[11]

Sagami also manufactures OEM condoms for different brands in Europe, for instance, "Vizit Nano Tech" in Russia, "Control Free" in Italy, "Protex Original 0.02" in France, "Durex Deluxe" in the United Kingdom, "Ceylor Original 0.02" in Switzerland, "RFSU Zenith Naked" in Sweden, "Blausiegel Sensitive" and "Billy Boy ultra-sensitive" in Germany[11], etc.


Sagami condoms are available in Australia, New Zealand, and Solomon Islands.[11]

South America

Sagami condoms are sold in Mexico and Brazil under the brand name "SICO Thermaxx Skin 0.02" and "Blausiegel Original 0.02" [11] respectively.

Advertising and Marketing

  • Love Distance – In 2009, a campaign project called "Love Distance" was created to promote Sagami Original 0.02[15]. It is a advertisement which portrays a couple in a long-distance relationship. about a couple in a long-distance relationship. They spend a month running towards each other from their cities in Japan (Tokyo and Fukuoka). It won Gold Lion at the Cannes Lions International Advertising Festival in 2009 [16]

  • Act of Love - In 2016, Sagami Original ran a campaign "Act of Love". A website was developed to showcase the courtship behaviours of 73 different animals[17] and a two-minute short choreography video was created. As of June 2020, the video has received more than 1 million views on YouTube [18]

Product Lines

  • Sagami Original 0.03 (Obsoleted)
  • Sagami Original 0.02
  • Sagami Original 0.02 L-size
  • Sagami Original 0.02 Extra Lubricated (Not sold in Japan)
  • Sagami Original 0.02 Quick
  • Sagami Original 0.02 Premium (Obsoleted)
  • Sagami Original 0.01
  • Sagami Xtreme Superthin
  • Sagami Xtreme Feel Long
  • Sagami Xtreme Feel Fit
  • Sagami Xtreme Spearmint
  • Sagami Xtreme Strawberry
  • Sagami Xtreme Cobra
  • Sagami Supreme Thin Type
  • Sagami 0.09 Dots
  • Sagami 0.09 Natural
  • Sagami Gold
  • Sagami Miracle Fit
  • Sagami Squeeze
  • Sagami Hot Kiss
  • Sagami Super Dots One Stage
  • Sagami Vacuum Fit
  • Sagami Jelly Push

Competing Brands

  • Okamoto
  • Jex
  • Fujilatex
  • Durex
  • Trojan


  1. "Olympics: Sporting events put Japan businesses in the mood for love". Reuters.
  2. "Love and Libido: Inside One of Japan's Condom Factories - Bloomberg". Bloomberg. Retrieved 2016-02-18.
  3. "Japan condom makers hope for 2020 Olympic lift". The Jakarta Post. Retrieved 2018-03-21.
  4. "Japan condom makers hope for 2020 Olympic lift". CTV News. Retrieved 2018-03-25.
  5. "World's thinnest ever condoms created in Japan which are just one sixth of the width of human hair". Daily Mail Online. Retrieved 2013-12-07.
  6. 6.0 6.1 6.2 "Kanagawa Prefecture SME Overseas Expansion Case Studies". Kanagawa Prefecture. June 25, 2017.
  7. "Decontamination of Intravaginal Probes Infected by Human Papillomavirus (HPV) Using UV-C Decontamination System". Journal of Clinical Medicine. October 24, 2019.
  8. 8.0 8.1 Sagami Rubber Industry Co., Ltd. (June 21, 2020). "Corporate Information".{{cite web}}: CS1 maint: url-status (link)
  9. 9.0 9.1 9.2 9.3 Esashi, Akiko. 時代を拓いた女たち. pp. 224–225.
  10. "Japanese condom maker to invest another RM101 million in Perak". Malaysian Investment Development Authority. Retrieved 2019-08-14.
  11. 11.0 11.1 11.2 11.3 11.4 11.5 11.6 11.7 Sagami Rubber Industry Co., Ltd. "Products".{{cite web}}: CS1 maint: url-status (link)
  12. "Japan condom makers hope for 2020 Olympic lift, Consumer". THE BUSINESS TIMES. Retrieved 2018-03-21.
  13. Consumer Council. Hong Kong. "Condom Distributors".{{cite web}}: CS1 maint: url-status (link)
  14. "Sagami Rubber Industries Co., Ltd".{{cite web}}: CS1 maint: url-status (link)
  15. "LOVE DISTANCE". Retrieved 2020-08-17.
  16. "Multi-Award Winning Japanese Condom Maker Sagami Rubber Industries Wins Its First Gold at Cannes Lions 2009 in the Film and PR Categories for "LOVE DISTANCE"". Business Wire. Retrieved 2009-07-09.
  17. "Act of Love". Act of Love. Retrieved 2020-08-17.
  18. "Act of Love ~愛は、行動するもの。~ sagami original presents - YouTube". Retrieved 2020-08-17.

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