Sabrina Mouhieddine

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Sabrina Mouhieddine
Sabrina Mouhieddine.jpg
Born (1988-03-03) March 3, 1988 (age 36)
Alma materLebanese University
OccupationFashion Entrepreneur
OrganizationLili Blanc (Founder & CEO)
AwardsForbes "50 Women Behind Middle Eastern Brands"

Sabrina Mouhieddine (born March 3, 1988), is a Lebanese fashion entrepreneur, best known as the Founder and CEO of Lili Blanc,[1] a distinguished luxury ready-to-wear fashion label headquartered in the U.A.E. Founded in 2020, Lili Blanc offers a range of elegant and sophisticated attire suitable for both professional and leisure settings.[2] Mouhieddine's innovative vision and creative direction have catapulted her brand to prominence, attracting notable recognition as one of Forbes' "50 Women Behind Middle Eastern Brands." With a passion for empowering women through fashion, Mouhieddine continues to make a notable impact in fashion and entrepreneurship.[3]

Early life and education

Mouhieddine was born and raised in Lebanon. She graduated from Al Amin School with a major in economics and obtained a degree in Political Science from the Lebanese University in 2009, later on she took courses and obtained a fashion certificate from Esmod Dubai.



Mouhieddine's career started at the age of 18 as a beauty advisor at KENZO Lebanon while she was still studying at university. At age 24, Mouhieddine moved to Dubai, UAE.[4] Over the years, she worked in various managerial roles within several companies' marketing departments, including DAMAC Properties. At the age of 31, she decided to establish her own business, LILI BLANC.[5]

Lili Blanc

A new era has dawned. Lili Blanc is an exceptional affordable luxury ready-to-wear fashion brand for women that celebrates strength, confidence, and femininity with expertly tailored and shaped designs. Born from the vision of CEO and founder Sabrina Mouhieddine in 2020, the brand empowers women to have it all; to be confident, empowered, and feminine. Experience the timeless versatility and craftsmanship of Lili Blanc, and see what it means to have a modern twist on your wardrobe.[6]

From day to night, Lili Blanc has created a stylish range of versatile women’s wear that is sure to make a statement. Lili Blanc is designed to be both sophisticated and timeless, allowing women to dress to impress, no matter the occasion. With the launch of Lili Blanc, Sabrina has provided women with an array of options to look and feel their best in any situation. Shortly after the launch, it received a more substantial perspective.[7]

The elegance of Lili Blanc's first collection, Hope, is a testament to the possibility of transformation that comes after every crisis. From the high-quality materials to the versatile and streamlined cuts, this collection allowed women to look and feel sophisticated yet still move freely. The muted hues in the color palette added a touch of chicness to women’s everyday wardrobe. With Hope, Lili Blanc has taken the Covid pandemic's dramatic changes and turned it into a fashionable and functional collection that is perfect for any occasion.[8]

Through Mouhieddine’s efforts and vision, Lili Blanc quickly gained recognition and acceptance. Notably, her affordable luxury ready-to-wear fashion label has been adorned by celebrities such as Rahma Riad, Balqees, Yara, Loujain Adada, Samira Said, Kelly Rowland, and Radhi Devlukia Shetty.[9] With a growing presence on social media, Mouhiedin has amassed over 82,000 followers on Instagram, while Lili Blanc has approximately 83,000 followers as of June 2023.[10][11]

Awards & recognitions

In 2023, Mouhieddine was featured in Forbes' list of "50 Women Behind Middle Eastern Brands."[12][13]

Personal life

Mouhieddine currently resides in Dubai, U.A.E. She attributes her success and drive to her father, whom she considers her greatest source of inspiration, strength, and motivation. His encouragement and guidance played a pivotal role in her journey as an entrepreneur and fashion designer.


  1. Hammoud, Nada Al (3 September 2022). "Making The Impossible, Possible: Sabrina Mouhieddine, CEO And Creative Director, Liliblanc, Is Authoring Her Own Success Story". Entrepreneur. Retrieved 26 July 2023.
  2. Shafni, Sarah (17 October 2022). "Arab Fashion Week – Lili Blanc". Retrieved 26 July 2023.
  3. "Dreams Come True: Sabrina Mouhieddine". Retrieved 26 July 2023.
  4. "ليلي بلان تعيد موضة السبعينيات، اختاري الإطلالة التي تناسبك". Retrieved 26 July 2023.
  5. "UAE-based Lili Blanc". Retrieved 26 July 2023.
  6. Joseph, Sarah (2 September 2022). "How this UAE-based CEO puts women at the forefront of her business". Emirates Woman. Retrieved 26 July 2023.
  7. "Homegrown Brand Lili Blanc Was Born Out Of The Pandemic". MOJEH. 7 March 2021. Retrieved 26 July 2023.
  8. Lodi, Hafsa (29 July 2021). "How Covid changed our wardrobes: basics are booming in the UAE and abroad". The National. Retrieved 26 July 2023.
  9. "ليلي بلان تعيد موضة السبعينيات في مجموعة الأزياء الجديدة (Time Twist)". Laha Magazine. 1 November 2021. Retrieved 26 July 2023.
  10. "All eyes on Lili Blanc's Dream in a City collection". 20 April 2022. Retrieved 26 July 2023.
  11. حمد, دبي ـ جاسم (31 October 2021). "«ليلى بلان».. تصاميم عصرية تحاكي جمال دبي ورونقها". (in العربية). Retrieved 26 July 2023.
  12. Mughal, Waqar. "Sabrina Mouhieddine - 50 Women Behind Middle Eastern Brands 2023". Forbes Lists. Retrieved 26 July 2023.
  13. "Forbes Features 50 Women Behind Middle Eastern Brands 2023". Saudi Moments. Retrieved 26 July 2023.

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