|Alma mater||RMIT University|
|Occupation||CEO, Founder, Investor|
|Years active||2004 - Present|
Tadros was born in Alexandria, Egypt in 1985. His parents immigrated to New Zealand when he was 10. He moved to Melbourne, Australia after his schooling to attend RMIT University where he obtained a bachelor’s degree in architecture. He eventually obtained another degree in marketing from RMIT.
Tadros had entrepreneurial instincts from an early age. He started his first e-Commerce venture for selling health supplements at the age of 19 while studying at university.
In 2007, he joined Sensis, a marketing and advertising company in Australia. He worked there for over 5 years and climbed the ranks to become a digital strategy director while managing top-tier brands in the Australian market.
After leaving Sensis, Tadros gained experience in the digital marketing agencies working for Global Holding Group, Tidalwave Marketing, and Appscore digital.
After he sensed an opportunity in the growing digital marketing agency market, he quit his job and founded Impressive in 2016. He created a distinction by providing a focused approach on SEO, SEM, and Facebook advertising. Under his leadership, Impressive has grown from AU$600k in revenue in the first year to AU$10 million in revenue in 2019. Impressive has expanded to Austin, Texas in the USA. There are about 60+ employees working with Impressive currently.
Besides Impressive, Tadros also founded King Content in 2018. King Content focuses on content marketing and advertising.
In 2004, at the age of just 19, Tadros launched his first eCommerce business selling health supplements, juggling his studies at the same time.
By 2007, he began working at Sensis, swiftly working his way up to become the digital strategy director, where he managed a large portfolio of Australia's top tier brands.
After 8 years at Sensis, Tadros made the decision to go ‘agency side’, leaving his role as strategy director to work at a digital marketing agency. After gaining substantial experience within the agency landscape, he moved on to the global holding group in 2012. During his years working both client and agency side at small and large organizations, Tadros gained varied experience in the digital marketing space. Sensing a gap in the growing market, he quit his job in 2016 and started Impressive, a digital marketing agency.
Within 3 years, Impressive grew from just 2 to 50 employees, and $10mil revenue by 2019. In 2018, Tadros expanded Impressive internationally, opening an office in tech hub Austin, Texas.
Awards and recognition
Tadros has been conferred with the following awards:
- Finalist - Start-Up Executive of the Year, by CEO Magazine
- Finalist - Melbourne Young Entrepreneur of the Year, 2019 by Business News Australia
- Best Entrepreneurial Talent, 2019 by MumbrellaNext
Under the leadership of Tadros, Impressive has garnered following awards
- Best Use of Search in eCommerce, 2018 by SEMRush for Billy J. fashion brand SEO campaign
- 15th place in Deloitte Technology Fast 50 Awards, 2019
- 149th place in Deloitte Technology Fast 500 the Asia Pacific Awards
Tadros has appeared in media as a domain expert, successful entrepreneur, and as the founder of Impressive.
- "The future is conversational". Inside Retail. 2019-08-20. Retrieved 2020-03-02.
- Simmons, Author: David. "The founder of Impress!ve on how to build a thriving business in under two years". Business News Australia. Retrieved 2020-03-02.
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- "Impressive Digital Turns Three & Opens USA Office In Austin, Texas". B&T. 2019-03-20. Retrieved 2020-03-02.
- "How I Succeeded: Impress!ve's Robert Tadros". Lifehacker Australia. 2018-03-16. Retrieved 2020-03-02.
- "4 digital marketing tips startups need from Robert Tadros". 61-Bit. 2018-03-31. Retrieved 2020-03-02.
- "A well-earned break or time to knuckle down? Which startup founders are working this Australia Day holiday?". SmartCompany. 2019-01-24. Retrieved 2020-03-02.
- D'Mello, Christine (2018-03-27). "'I'm not a silly investor': SMEs accepting cryptocurrency as payment". The Sydney Morning Herald. Retrieved 2020-03-02.