Revant Himatsingka
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Revant Himatsingka | |
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| Add a Photo | |
| Nationality | Indian |
| Education | MBA Bachelor of Science, Management |
| Alma mater | The Wharton School |
| Occupation |
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| Known for | Social Media Influencer |
Revant Himatsingka, popularly known as Foodpharmer, is an entrepreneur, author, and social media influencer.
Coming from a finance background, Himatsingka transitioned into a role of a social media influencer, engaging with the public on critical discussions surrounding the nutritional value of popular food products. His critiques aim at debunking misleading marketing claims made by major Fast-Moving Consumer Goods (FMCG) companies.[1][2][3]
Education and career
Himatsingka is an alumnus of the NYU Stern School of Business where he pursued a double major in Finance and Management [4][5]. Initially on a finance career track, he worked on Wall Street before deciding to diverge from this path [5][2][6]. This period also saw the inception of his authorial venture, resulting in the publication of 'Selfienomics', a self-help comedy book published by Bloomsbury, which achieved the status of an Amazon Top 100 Bestseller in its first week of pre-order.[7]
Following his initial career and authorial venture, Himatsingka moved towards health and wellness advocacy, adopting the moniker 'Foodpharmer'. His transition was marked by a rebranded online presence, a shift to the 'Food Pharmer' persona, which garnered a significant following on Instagram.[8][9]
Criticism of Bournvita and other FMCG brands
In a now-deleted video posted on the 1st of April, Himatsingka called out Bournvita, a popular beverage, for its high sugar content and misleading marketing as a healthy product.[10] [11]
Mondelez India, the parent company of Bournvita, rejected the claims made by Himatsingka regarding the drink and sent a legal notice to him.
This resulted in him taking down the video from his social media and later posting an apology to the company in response.[12]
Following this, the National Commission for Protection of Child Rights issued a notice to Mondelez to withdraw all 'misleading' ads under Section 13(1)(j) of the Commission for Protection of Child Rights (CPCR) Act after receiving a complaint that alleged that Bournvita had substances that could cause 'harmful impact' to the health of children. [12]
Besides Bournvita, Himatsingka has also called out other brands like Tang, Sting, Kissan, Maggi as well as bread brands in India, on his social media. [13]
References
- ↑ "Influencers dumping brands: Should marketers be worried about 'deinfluencing'?". www.storyboard18.com. Retrieved 2023-11-01.
- ↑ 2.0 2.1 "How Revant Himatsingka Is Waging A Battle Against FMCG Companies And Bringing Them To Their Knees". Forbes India. Retrieved 2023-11-03.
- ↑ Nimje, Sonika (2023-07-24). "Food Pharmer takes on big bread brands, says brown, multigrain unhealthy". Business Standard. Retrieved 2023-11-04.
- ↑ Himatsingka, Revant (2018-01-05), 5 Hilarious steps that will transform your life, retrieved 2023-11-01
- ↑ 5.0 5.1 "Revant Himatsingka - Author Biography". Entrepreneur. Retrieved 2023-11-01.
- ↑ HIMATSINGKA, REVANT (2017-10-17), A Non-Vegetarian's guide to Veganism, retrieved 2023-11-01
- ↑ report, Ground (2023-04-17). "Who is Revant Himatsingka sued by Bournvita for making a video on its ingredients?". Ground Report. Retrieved 2023-11-01.
- ↑ "If you run out of sugar, just use Tang instead: FoodPharmer wages war on Tang, after Bournvita | Advertising". Campaign India. Retrieved 2023-11-03.
- ↑ "Food influencer Foodpharmer calls out PepsiCo for taking down video on Sting energy drink". www.storyboard18.com. Retrieved 2023-11-03.
- ↑ "Bournvita controversy: Here's how company responded to influencer's viral video". India Today. Retrieved 2023-11-01.
- ↑ Pandya, Jay (2023-04-19). "Bournvita Controversy: All That Has Happened So Far". BQ Prime. Retrieved 2023-11-01.
- ↑ 12.0 12.1 "Influencer who went viral for criticising Cadbury's Bournvita takes down video. Here's why". India Today. Retrieved 2023-11-01.
- ↑ Delhi, BuzzInContent Bureau; May 10; 2023. "After Bournvita, FoodPharmer calls out Kissan and Maggi's sauces for high sugar content". www.buzzincontent.com. Retrieved 2023-11-04.
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External links
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