Redfield & Wilton Strategies

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Redfield & Wilton Strategies
Private limited company
  • Market research
  • Opinion polling
United Kingdom
Area served

Redfield & Wilton Strategies is a strategic research company headquartered in London, UK and operating internationally. Redfield & Wilton Strategies is an accredited member of the British Polling Council[1] and is one of Europe’s best known polling and strategic companies.

The company is prominent in the media and is regularly commissioned to conduct research on behalf of media partners in the UK, Europe, the United States and Asia[2]. On its website the company release regular research from the UK, US, Italy, Spain, Germany, France and Hong Kong[3].

In the UK, as well as conducting weekly voting intention and approval rating polls, the company is regularly commissioned by media outlets such as The Sunday Telegraph[4][5][6], The Spectator[7][8][9], iNews[10][11][12], Daily Mail[13][14][15], The Daily Mirror[16][17][18] and the BBC[19][20] to conduct their research.

In the US, as well as conducting regular US national polls, the company has become known for conducting state by state research notably in the swing states[21][22]. This research has been published in partnership with Newsweek[23][24][25] and Forbes[26][27].

In Europe, the company has polling partnerships with Euronews[28][29][30] and Politico[31][32][33].


Redfield & Wilton Strategies uses a range of methodologies to conduct quantitative and qualitative research including telephone, face-to-face, and online research. On its website it claims the majority of its research is conducted online.

Poll archive

The company in accordance with British Polling Council transparency rules[34] makes available all of the data tables from the research that is featured in the media[35]


  1. "Officers / Members | British Polling Council". Retrieved 2020-07-02.
  2. "Media". Redfield & Wilton Strategies. Retrieved 2020-07-06.
  3. "Research". Redfield & Wilton Strategies. Retrieved 2020-07-04.
  4. Malnick, Edward (2020-06-20). "Commuters are wearing masks incorrectly". The Telegraph. ISSN 0307-1235. Retrieved 2020-07-04.
  5. Stanley, Tim (2020-06-15). "Extremists speak for nobody in this unwanted culture war". The Telegraph. ISSN 0307-1235. Retrieved 2020-07-04.
  6. Riley-Smith, Ben (2020-05-21). "Exclusive: US election poll shows Joe Biden leads in battleground states as voters pan Trump's coronavirus handling". The Telegraph. ISSN 0307-1235. Retrieved 2020-07-04.
  7. "The Spectator - What Would Thatcher Do".{{cite web}}: CS1 maint: url-status (link)
  8. "The Spectator - Where Do Voters Stand on Schools Reopening".{{cite web}}: CS1 maint: url-status (link)
  9. "The Spectator - Public Braced For Higher Unemployment".{{cite web}}: CS1 maint: url-status (link)
  10. "Public see PM as 'weak leader' for failing to sack Robert Jenrick over Westferry scandal". 2020-07-03. Retrieved 2020-07-04.
  11. "Fewer than one in 10 plan to go to a pub or restaurant for 'super Saturday' after lockdown". 2020-07-02. Retrieved 2020-07-04.
  12. "Disgruntled Tory MPs don't trust Boris Johnson's government to lead them out of this crisis". 2020-06-20. Retrieved 2020-07-04.
  13. Tapsfield, James (2020-06-22). "Three-quarters of Britons want Boris Johnson to take a pay cut". Mail Online. Retrieved 2020-07-04.
  14. Tapsfield, James (2020-06-19). "Half of Britons say they WON'T visit non-essential shops this month". Mail Online. Retrieved 2020-07-04.
  15. Tapsfield, James (2020-06-19). "Britain's Covid threat level is reduced from four to three". Mail Online. Retrieved 2020-07-04.
  16. Nelson, Nigel (2020-06-06). "Priti Patel could face axe as Home Secretary for not supporting Dominic Cummings". mirror. Retrieved 2020-07-04.
  17. Nelson, Nigel; Bloom, Dan (2020-05-17). "Poll shows just a fifth of people think it's safe to reopen schools from June 1". mirror. Retrieved 2020-07-04.
  18. Nelson, Nigel (2020-05-16). "Brits want pay rise to thank NHS staff - but don't want schools to reopen". mirror. Retrieved 2020-07-04.
  19. "Redfield & Wilton Strategies BBC Newsnight 26 June".{{cite web}}: CS1 maint: url-status (link)
  20. "Redfield & Wilton Strategies BBC Newsnight Looser Lockdown".{{cite web}}: CS1 maint: url-status (link)
  21. Skelley, Geoffrey (2020-06-26). "The Latest Senate Polls Show Some Good News For Democrats". FiveThirtyEight. Retrieved 2020-07-06.
  22. Skelley, Geoffrey (2020-06-25). "New Polling Shows Trump's Electoral College Advantage Is Slipping". FiveThirtyEight. Retrieved 2020-07-06.
  23. "Newsweek - Megan Markle Should Not Enter US Politics - Say Third of British People".{{cite web}}: CS1 maint: url-status (link)
  24. "Newsweek - Senate Democrats May Unseat GOP Incumbents".{{cite web}}: CS1 maint: url-status (link)
  25. "Newsweek - Prince Andrew Should Lose Royal Titles".{{cite web}}: CS1 maint: url-status (link)
  26. Solender, Andrew. "Nearly 20 Swing State Polls Were Released Today–Biden Leads In All Of Them". Forbes. Retrieved 2020-07-02.
  27. Solender, Andrew. "New Polls Show Trump Down By Double Digits As GOP Officials Insist Polls Are Meaningless". Forbes. Retrieved 2020-07-04.
  28. Seymat, Thomas (2020-06-02). "Coronavirus : les Français jugent durement Donald Trump et Boris Johnson". euronews (in français). Retrieved 2020-07-04.
  29. Seymat, Thomas (2020-06-01). "Sondage : les Français favorables à une enquête en Chine sur l'origine du coronavirus". euronews (in français). Retrieved 2020-07-04.
  30. O'Reilly, Nial (2020-05-29). "Europe divided on pace of lockdown easing says Euronews poll". euronews. Retrieved 2020-07-04.
  31. Blanchard, Jack (2020-05-13). "POLITICO London Playbook: First day of freedom — Cost of corona — Let's get real (estate)". POLITICO. Retrieved 2020-07-04.
  32. Posaner, Joshua (2020-05-11). "Germans pin coronavirus blame on China: poll". POLITICO. Retrieved 2020-07-04.
  33. Posaner, Joshua (2020-04-08). "Half of Germans blame Italy, Spain pandemic woes on 'poor governance': poll". POLITICO. Retrieved 2020-07-04.
  34. "Objects And Rules | British Polling Council". Retrieved 2020-07-04.
  35. "Media". Redfield & Wilton Strategies. Retrieved 2020-07-04.

External links

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