Rachel Sanders

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Rachel Sanders
Rachel Sanders.JPG
Rachel Soper Sanders

8 November
Nashville, TN
Alma mater
  • Harvard Business School
  • Vanderbilt University
OccupationCEO and Co-founder of Rootine
Known forCo-founding Rootine
Height5 ft 1 in (155 cm)
Children1 daughter

Rachel Sanders is a Nashville-based entrepreneur, founder of a nutrition startup - Rootine that focuses on optimizing health and human performance.[1] Sanders has over a decade’s experience in the HealthTech industry and is known for her roles as a startup advisor, angel investor in the sector.[2]

Prior to establishing Rootine, Sanders ran Patch, a unique practice management solution for concierge physical therapists and clinics.[3] Sanders, throughout her career, has focused on making a positive impact by developing bespoke solutions catering to the healthcare requirements of people and elevating the quality of life.[4][5]

She has been recognized as one of the fastest-growing entrepreneurs in the HealthTech industry - getting featured in multiple media outlets for her steadfast achievements which include Thrive Global,[6] Medium, Nashville Post,[7] BusinessWire, Tech Times, and Forbes.[8][9]


Sanders, in 2008, enrolled in Vanderbilt University, where she pursued a Bachelor’s degree in Economics and graduated Cum Laude in 2011. Four years later, She went to Harvard Business School to acquire a master’s degree in Business Administration.


Sanders started her career in 2009 as a private wealth management analyst for YHB Investment Advisors, where she worked for a Summer.[10] In 2010, Sanders worked as a summer associate at Cambridge Associates.[11]

In 2011, Sanders joined Raymond James Financial, where she worked for four years. She began working as an analyst for healthcare investment banking, and after three years, she got promoted to become an associate.[12] In 2013, Sanders also started working as an advisor for GolfMatch, where she served up until the company’s acquisition in 2017.[13] During this time, Sanders also worked for a brief period at naviHealth as a business development specialist.[14]

In 2017, Sanders co-founded Patch Health, a practice management solution for physical therapy clinics. After building this startup for a year, Sanders left to establish Rootine in 2018, where she currently serves as the CEO.[15] Rootine is a health and wellness company known for personalized health solutions designed to optimize cellular nutrition.[16]

Personal life

Sanders recently gave birth to a daughter.

In the media


  1. "Rachel Soper Sanders - Co-CEO and Co-founder @ Rootine - Crunchbase Person Profile". Crunchbase. Retrieved 29 November 2021.
  2. "33 Entrepreneurial and Career-Driven Women Reveal the Biggest Challenges They've had to Overcome". nasdaq.com. Retrieved 29 November 2021.
  3. "Rachel-Soper-Sanders - Venture Nashville". www.venturenashville.com. Retrieved 29 November 2021.
  4. "Why Rachel Soper Sanders believes in personalized data". Levels. 30 April 2021. Retrieved 29 November 2021.
  5. Hamilton, Ernest (12 August 2021). "Meet Rootine - The Startup Aimed at Helping You Unlock Optimal Health". Tech Times. Retrieved 29 November 2021.
  6. "Rachel Soper Sanders of Rootine: "A clear vision"". thriveglobal.com. Retrieved 29 November 2021.
  7. "Personalized nutrition company raises $3M in seed round". Nashville Post. Retrieved 29 November 2021.
  8. Robert, Yola. "Meet Rootine: A Personalized Vitamin Customized To Your DNA". Forbes. Retrieved 29 November 2021.
  9. "Rootine Partners with NFL Defensive Star Brian Burns". www.prnewswire.com. Retrieved 29 November 2021.
  10. "Rootine Is Improving Health Outcomes With Precision Nutrition". www.businesswire.com. 10 August 2021. Retrieved 29 November 2021.
  11. Magazine, Authority (14 October 2021). "Rachel Soper Sanders Of Rootine On How To Successfully Navigate The Opportunities & Challenges Of…". Authority Magazine. Retrieved 29 November 2021.
  12. S, Rachel; Rootine, Co-Founder of (10 August 2021). "How the CEO of Rootine Bridged the Gap as a Female in the Male-Dominated Health-Tech Space". DocSend. Retrieved 29 November 2021.
  13. "leveraging data for nutrition health and performance with rachel soper sanders". bymtv.ca. Retrieved 29 November 2021.
  14. "Rootine Raises $3 Million to Unlock Health and Performance Through Precision Nutrition". www.beondeck.com. Retrieved 29 November 2021.
  15. Allam, Chantal (10 August 2021). "Nashville-based, woman-led precision nutrition startup Rootine lands $3M". Hypepotamus. Retrieved 29 November 2021.
  16. "Rootine Co-Founder Rachel Soper Sanders In Hitechies Podcast". Listen Notes. Retrieved 29 November 2021.

External links