Positive Grid

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Positive Grid
Private
IndustryGlobal Music Technology Company
Founded2013
Headquarters
United States of America
Products
  • New tools for musicians
  • Software apps
  • Guitar amplifiers
  • Effects pedals
Websitewww.positivegrid.com

Founded in 2013, Positive Grid is a privately owned, global music technology company based in the USA. The company focuses on developing new tools for musicians — software and Mobile app, Guitar amplifier, Effects unit pedals and more — that offer integration with computers and Mobile device for a modern music-making experience.

History

A small team of engineers and musicians established Positive Grid in 2013 with the goal of combining music technology with new product design ideas while creating a global community of musicians that could create new sounds, record songs, pursue their musical dreams, and have fun.

Their first product, JamUp, was a mobile app for practicing guitar or bass guitar and Jam session using an iPhone. In 2014, the company debuted the first product in its BIAS line of software products designed for musicians seeking professional-level guitar tones for recording, and in 2016 they released the company’s first hardware products, the BIAS Head and BIAS Rack guitar amplifiers.

In late 2019, Positive Grid unveiled its flagship product, Spark - a “smart” guitar amplifier that, before the end of 2020, was being used by more than 150,000 users [1] around the globe.

2020 also saw Positive Grid expand its offerings for on-the-go musicians with a mobile app version of their BIAS FX 2 software.[2]

PRODUCTS

Current Positive Grid products include:

BIAS Software and Mobile App

Positive Grid's BIAS FX 2 BIAS AMP 2[3] and BIAS FX 2 [4] software allow guitarists to dial up Amplifier modeling of current and classic guitar amplifiers, Effects unit, and Effects units on their computer for recording, practicing or performing, along with the ability to customize their tones down to the Electronic component. They are also available as the BIAS FX 2 mobile version.[5]

BIAS Amplifiers

The BIAS Head and BIAS Rack amplifiers [6] are driven by BIAS emulation technology and offer a familiar, knob-based form factor. They give users access to the sound and feel of iconic tube amplifiers plus the ability to capture and create their own custom sounds.[7]

Spark

Positive Grid's Spark amp In late 2019, Positive Grid launched Spark, the 40 Watt practice guitar amp and companion app that jams along with players using Intelligent Technology.[8]

Spark functions as a traditional amplifier with onboard Equalization (audio) and effects, as an Digital audio, and also as a Bluetooth speaker for streaming music.[9] Its app features backing tracks of different styles, plus the ability to import songs from Spotify, Apple Music or YouTube and display their chords in real time using Auto Chord technology. Players can access over 10,000 tones on Positive Grid's ToneCloud tone library to customize their tone.[10]

Awards

Upon Spark’s formal launch in January 2020 at the annual NAMM Show music products convention, it was named “Best Guitar Amplifier at NAMM 2020” by UK-based music tech website, MusicRadar.[11]

Spark received a 5-star review[12] from Guitar World magazine online and their Platinum Award in the print version of the review. It also received a 5-star review from MusicRadar,[13] an Editors’ Pick from Guitar Player magazine[14] and a Platinum Award in a review from popular UK-based consumer lifestyle site, T3 (magazine).[15]

The Guitar Nerds podcast dubbed Spark the Best Amplifier of the Year for 2020.[16]

BIAS FX 2 received the Gold Award from Guitar World magazine’s print edition.[4]

BIAS Mini Guitar received a Platinum Award from Guitar World magazine online.[17]

BIAS Amp 2 received a 5-star review from both Guitar Interactive magazine[18] and Music Radar.[19]

Artist Endorsers

Positive Grid products are used by musicians from a variety of Music genre. Some notable names include: Bad Wolves; All That Remains (band); Julian Michael (Justin Bieber); Tim Stewart (Rhianna/Lady Gaga); Acey Slade (Misfits/Joan Jett); Simple Plan; Of Mice & Men (band) Rudy Sarzo; Stephen Carpenter of Deftones; Phil Demmel (formerly of Machine Head) and many other influencers.

References

  1. "100,000 guitarists can't be wrong? Why Positive Grid's Spark smart amp is proving a huge hit". Guitar.com. 2020-12-15. Retrieved 2021-01-18.{{cite web}}: CS1 maint: url-status (link)
  2. "Positive Grid Announces the BIAS FX 2 Mobile App". Premier Guitar. 2020-05-26. Retrieved 2021-01-14.{{cite web}}: CS1 maint: url-status (link)
  3. Albano, Joe (2018-04-17). "Review: Positive Grid Bias Amp 2". Ask.Audio. Retrieved 2020-12-01.{{cite web}}: CS1 maint: url-status (link)
  4. 4.0 4.1 Gill, Chris (2019-09-16). "Review: Positive Grid BIAS FX 2 is so good you may never want to go back to playing a 'real world' amp or pedalboard again". Guitar World. Retrieved 2020-12-01.{{cite web}}: CS1 maint: url-status (link)
  5. DeAngelis, Marc (2020-05-21). "Bias FX 2 turns your iOS device into a portable guitar rig". Engadget.com. Retrieved 2020-12-01.{{cite web}}: CS1 maint: url-status (link)
  6. Thomas, Bob (March 2017). "Positive Grid Bias Head". Sound on Sound. Retrieved 2020-12-01.{{cite web}}: CS1 maint: url-status (link)
  7. "Positive Grid Announces BIAS Head Pre-Order". Gear Slutz. 2016-03-01. Retrieved 2021-01-11.{{cite web}}: CS1 maint: url-status (link)
  8. Hodgson, Peter (2019-11-12). "Positive Grid unveils Spark, the smart voice-activated guitar amp". i heart guitar blog. Retrieved 2021-01-11.{{cite web}}: CS1 maint: url-status (link)
  9. Hall, Parker (2020-12-05). "This tiny desktop guitar amp will inspire you to step out of your musical wheelhouse". WIRED. Retrieved 2021-01-08.{{cite web}}: CS1 maint: url-status (link)
  10. "Positive Grid Unveils the Spark". Premier Guitar. 2019-11-04. Retrieved 2021-01-11.{{cite web}}: CS1 maint: url-status (link)
  11. "Best of NAMM 2020: The MusicRadar awards". MusicRadar. 2020-01-17. Retrieved 2021-01-12.{{cite web}}: CS1 maint: url-status (link)
  12. Laing, Rob (2020-11-12). "With features such as Smart Jam and Auto Chord, is this the future of desktop amplification?". Guitar World. Retrieved 2020-12-01.{{cite web}}: CS1 maint: url-status (link)
  13. "With a suite of future-forward features and great tones, is the Spark the gamechanger for digital modelling amps?". MusicRadar. 2020-11-19. Retrieved 2020-12-01.{{cite web}}: CS1 maint: url-status (link)
  14. Scapelliti, Christopher (2020-07-21). "Has Positive Grid just designed the ultimate amp for the home?". Guitar Player. Retrieved 2021-01-11.{{cite web}}: CS1 maint: url-status (link)
  15. Adams, Derek (2020-07-10). "Positive Grid Spark Amp review: if Carlsberg did guitar amps…". T3.com. Retrieved 2020-12-01.{{cite web}}: CS1 maint: url-status (link)
  16. "Gear Of The Year 2020: Best Amp & Best Accessory of 2020". Guitar Nerds Podcast. 2020-12-15. Retrieved 2021-01-14.{{cite web}}: CS1 maint: url-status (link)
  17. Gill, Chris (2019-01-07). "The Positive Grid Bias Mini Guitar may be tiny, but it's a powerhouse that can confidently replace an entire room of amps". Guitar World. Retrieved 2021-01-15.{{cite web}}: CS1 maint: url-status (link)
  18. "Positive Grid BIAS Amp 2 Elite Amp Sim Software". Guitar Interactive. 2018-05-03. Retrieved 2021-01-15.{{cite web}}: CS1 maint: url-status (link)
  19. Lynham, Alex (2018-06-18). "A giant in software amp modelling returns leaner and meaner". MusicRadar. Retrieved 2021-01-15.{{cite web}}: CS1 maint: url-status (link)

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