Patrick Herning

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Patrick Herning is Founder of 11 Honoré[1], a luxury plus-sized contemporary fashion e-retailer that works directly with high-end designers and brands[2]. Founded in 2017[3], the company earned attention for an inclusive runway show at New York Fashion Week 2019 that featured actress Laverne Cox and other models with a variety of body types in a multi-designer showcase[4][5][6]. Nordstrom is also an investor in 11 Honoré[7].

Additionally, Herning is a Co-Founder and Chief Executive Officer[8] of West Hollywood-based[9] Thirteen Lune, an e-commerce platform that showcases beauty brands created by founders of color[10]. The company launched in 2020[11].

Career

A San Francisco native[12], Herning attended Southern Methodist University from 1991 to 1996 before entering the tech sector as Manager of Channel Partner Sales at CyberSource, eventually finding his way to serving as a Director at Verisign Payment Services, which was acquired by PayPal in 2005. The following year he founded Fathom Events Strategy, a boutique agency based in Los Angeles that was acquired by HL Group in 2010, making Herning a Vice President in charge of Influencer Marketing. In 2015, Herning founded and served as President for PMH Partners, an influencer marking consulting practice of which he remains President[13].

In 2017, Herning founded 11 Honoré[14] with investments from Forerunner, Nordstrom, Upfront Ventures|Upfront, Greycroft and Canvas[13]. The Company launched with 15 brands and increased to almost 90 within two years[13].

In December 2020[11], Herning co-founded Thirteen Lune[15], attracting investors including Gwyneth Paltrow and Sean Combs[16], as well as VC firm Fearless Fund[17]. The Company launched with 13 brands: Afro Pick, Beija Flor Naturals, Buttah Skin, Bomba Curls, Charlotte Mensah, Dehiya Beauty, Gilded Body, Hyperskin, Lauren Napier Beauty, Liha Beauty, Marie Hunter Beauty, Skot Beaute, and The Established[18]. In July 2021, JCPenney announced a partnership with Thirteen Lune to bring the company's beauty brands to the retailer's stores.[19]

References

  1. ↑ Franklin, Ericka; Franklin, Ericka (2019-02-20). "11 Honore and Laverne Cox's Stylist Talk Sizeism on Red Carpets". The Hollywood Reporter. Retrieved 2021-11-30.
  2. ↑ Lee, Paula (2021-10-06). "Popular Plus-Size Brand 11 Honoré Just Landed at Nordstrom". Oprah Daily. Retrieved 2021-11-24.
  3. ↑ Nast, Condé (2020-06-22). "11 Honoré's Private Label Is the Size-Inclusive Line You've Been Waiting For". Vogue. Retrieved 2021-11-30.
  4. ↑ Nast, Condé (2019-02-07). "11 Honoré Shakes Up Fashion Week With Laverne Cox and a Size-Inclusive Cast of Model Stars". Vogue. Retrieved 2021-11-24.
  5. ↑ Huber, Eliza. "11 Honoré's First NYFW Show Was A Complete Triumph". www.refinery29.com. Retrieved 2021-11-24.
  6. ↑ Fisher, Lauren Alexis (2019-02-07). "Laverne Cox Just Kicked Off NYFW With the Most Epic Runway Walk". Harper's BAZAAR. Retrieved 2021-11-24.
  7. ↑ Binns, Jessica; Binns, Jessica (2019-11-13). "Nordstrom Invests in Plus-Size Luxury Startup 11 Honoré". Sourcing Journal. Retrieved 2021-11-30.
  8. ↑ "thirteen lune Company Profile: Valuation & Investors | PitchBook". pitchbook.com. Retrieved 2021-11-24.
  9. ↑ Facebook; Twitter; options, Show more sharing; Facebook; Twitter; LinkedIn; Email; URLCopied!, Copy Link; Print (2021-10-13). "This L.A. beauty and hair-care guru is rearranging the industry in her image". Los Angeles Times. Retrieved 2021-11-30. {{cite web}}: |last= has generic name (help)
  10. ↑ "J.C. Penney launches beauty concept featuring Thirteen Lune". Retail Dive. Retrieved 2021-11-24.
  11. ↑ 11.0 11.1 Collins, Allison; Collins, Allison (2021-11-03). "Thirteen Lune Raises $3M, Led by Fearless Fund". WWD. Retrieved 2021-11-24.
  12. ↑ "How Patrick Herning Became a Leader of Size-Inclusive Fashion After a Career in Tech". www.yahoo.com. Retrieved 2021-11-30.
  13. ↑ 13.0 13.1 13.2 "Patrick Herning is part of the BoF 500". The Business of Fashion. Retrieved 2021-11-24.
  14. ↑ Moore, Booth; Moore, Booth (2018-12-10). "Elizabeth Stewart Is Making It Her Mission to Bring Size Inclusivity to the Red Carpet". The Hollywood Reporter. Retrieved 2021-11-30.
  15. ↑ OKWODU, JANELLE. "Moon Shot | Vogue | AUGUST 2021". Vogue | The Complete Archive. Retrieved 2021-11-30.
  16. ↑ Chikhoune, Ryma; Chikhoune, Ryma (2021-01-15). "Thirteen Lune Raises $1 Million, Invested by Sean Combs, Gwyneth Paltrow, Naomi Watts". WWD. Retrieved 2021-11-24.
  17. ↑ "Black Beauty Retailer Thirteen Lune Closes $3M Seed With Black-Founded Fearless Fund As Lead". Essence. Retrieved 2021-11-24.
  18. ↑ Penrose, Nerisha (2020-12-02). "Thirteen Lune Is the One-Stop-Shop For Your Favorite Black Beauty Brands". ELLE. Retrieved 2021-11-24.
  19. ↑ "Introducing JCPenney Beauty, the Retailer's New, Fully Inclusive Beauty Experience". www.businesswire.com. 2021-07-20. Retrieved 2021-11-30.

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