Online shopping

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Electronic commerce takes the form of online shopping, in which customers use a web browser or an app on their mobile device to make direct purchases of products or services from a vendor located on the other side of the Internet. Consumers may locate a product of interest by either going directly to the website of the store selling it or by searching among alternative vendors using a shopping search engine, which shows the same product's availability and cost at other e-retailers. Customers will be able to purchase online using a variety of computers and devices beginning in the year 2020. These computers and devices include desktop computers, laptops, tablet computers, and smartphones.

The act of purchasing goods or services from a traditional "bricks-and-mortar" merchant or shopping centre is analogous to online shopping, which is referred to as business-to-consumer (B2C) online shopping. An online shop conjures this physical parallel. It is referred to as business-to-business, or B2B, online shopping when an online store is established with the purpose of allowing one company to purchase goods or services from another firm. Customers are able to examine photographs or images of the items, as well as information about the product characteristics, features, and pricing while shopping at a standard online store. Additionally, customers are able to explore the company's whole variety of products and services.

Customers may often utilise "search" options offered by online retailers to locate certain makes, brands, or products of interest. Customers who shop online are required to have access to the Internet as well as a legitimate mode of payment, such as a credit card, a debit card that is enabled for Interac, or a service such as PayPal, in order to successfully complete a transaction. When a customer purchases a physical good, such as a paperback book or an article of clothing, the online retailer sends the product to the customer via shipping. When a customer purchases a digital good, such as a digital audio file of a song or software, the online retailer typically sends the file to the customer via the Internet. Alibaba, Amazon.com, and eBay are the three companies that have the most market share among these online retailing organisations.