Nebula (streaming service)

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WatchNebula
Type of site
Video on demand
Available inEnglish
FoundedMay 23, 2019; 2 years ago (2019-05-23)
Headquarters
United States
Area servedWorldwide
OwnerStandard.TV
Founder(s)Dave Wiskus
CEODave Wiskus
Websitewatchnebula.com
RegistrationSubscription to WatchNebula.com required to access entire library.
Current statusActive

Nebula Streaming Service or WatchNebula is a global independent video-on-demand streaming service provider. Nebula was started founders Dave Wiskus and 75 creators that were part of the Standard.TV multi-channel creator community and is meant to complement creators other distribution channels, namely YouTube and podcast platforms.[1] It is owned as a joint venture between Standard and the creators, and profit is divided 50/50 between the creators and Standard, with the creator pool paid out based on watch time.[2]

History

The idea was started and discussed as part of the Standard.TV creator community discussions online and at VidCon, and originally had involvement from CGP Grey and Kurzgesagt|Philipp Dettmer, but they left before Nebula launched on May 23, 2019 with about 75 creators.[1] Nebula has grown substantially since starting, with over 5000 videos on the platform, and reaching over 100,000 subscribers in July of 2020 and 150,000 subscribers in November 2020.[3][4]

Programming

It currently has over 100 creators and channels, with most of the content also on YouTube or podcast platforms, but there are also Nebula Originals that are made by one or more creators and is only available on the platform.[4] Most creators have some original content only on the platform and most of the content on the platform is sponsorship free unlike the same videos on YouTube, and there are also no ads on the platform.[2]

Nebula's video content library is categorized in these categories: Animation, Explainers, Film & TV, Gaming, History, Music, Originals, Science & Engineering, Technology, and Writing. Some of its better known creators include City Beautiful, Hbomberguy, Lindsay Ellis, Legal Eagle, Austin McConnell, MinuteEarth, Tom Scott, Volksgeist, and Wendover Productions. It also doubles as a podcast platform with various audio podcasts, mostly by the same creators as it's video content. Nebula is accessible through multiple platforms, including computers, smartphones, tablets, or other smart devices via a modern web browser, or their iOS and Android apps. Apple TV, Amazon FireTV, Roku, and other device apps are being actively developed but not yet available.[3]

Promotion

The streaming service is mostly promoted through content creators promoting the site on their other platforms, as it does not pay to advertise elsewhere or have any publicists on staff.[5][3] They have had a long-standing promotion with CuriosityStream to promote a bundle subscription for both services, which has lead to a substantial part of growth of both services.[6][7]

References

  1. 1.0 1.1 Hale, James (June 10, 2019). "Creators Can't Always Take Risks With Their Content. That's Why YouTuber Community Standard Built Nebula — A Platform For Its Creators To Experiment". TubeFilter. Retrieved December 13, 2020.
  2. 2.0 2.1 "FAQ". WatchNebula. Retrieved December 13, 2020.
  3. 3.0 3.1 3.2 Hale, James (July 24, 2020). "Creator-Owned Streaming Service Nebula Hits 100,000 Monthly Paying Subscribers". TubeFilter. Retrieved December 13, 2020.
  4. 4.0 4.1 Hale, James (November 4, 2020). "Creator Community Standard Beefs Up In-House Video Production With Acquisition Of Studio Mighteor". TubeFilter. Retrieved December 13, 2020.
  5. VanDerWerff, Emily (April 4, 2020). "Quibi — the new short-form streaming service for your phone — explained". Vox. Retrieved December 13, 2020.
  6. Ben Munson, "CuriosityStream claims more than 13M paid subscribers", Fierce Video, January 22, 2020
  7. "CuriosityStream & Nebula FAQ". CuriosityStream. December 12, 2020. Retrieved December 13, 2020.

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