MrBeast Burger

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MrBeast Burger
IndustryRestaurant
Founded2020; 4 years ago (2020) in Wilson, North Carolina
FounderMrBeast (Jimmy Donaldson) in partnership with Virtual Dining Concepts, LLC
Number of locations
300 kitchens (2020)
Area served
United States of America
Products
  • Burgers
  • Fries
  • Drinks
Websitehttps://mrbeastburger.com

MrBeast Burger is an American Ghost kitchen delivery-only fast-food restaurant chain founded by social media influencer and YouTuber Jimmy Donaldson, more commonly known as MrBeast, in partnership with Virtual Dining Concepts, LLC.[1] There are currently 300 locations in the United States, with plans to expand internationally[2] and increase the number of chains exponentially.[3] The chains feature a menu consisting of various burger, French fries, desserts, and canned drinks. Customers can order food from a food delivery app,[4] which in turn is prepared at the brick-and-mortar locations of volunteering restaurants.[5][6]

History

Although it is unclear when Donaldson began working on MrBeast Burger, he said on Twitter that he'd been planning on the release, "for forever." Will Hyde, a manager for Donaldson's YouTube channel, said that the project had been in the works for several months,[7] while Reed Duchscher, another manager, stated that it had been planned for over a year.[8] The official Twitter account for MrBeast Burger was created on August 12, 2020, and locations began appearing to users on Food delivery days before the official release.[9][10]

Official release

The first MrBeast Burger location officially opened on November 10, 2020, in Wilson, North Carolina.[7] This location, which was a temporarily-redecorated Burger Boy restaurant, was the only physical location of the store. As part of a YouTube video, Donaldson advertised free food and gave away money, technology, and even a new car to patrons who lined up in the building's drive-through.[11] The event attracted thousands of customers, with the line reaching as far as 20 miles at times.[12] At one point, the amount of customers was so overwhelming that an additional team of chefs were brought in to satisfy demand.[13] Although police worked to control traffic, the line eventually became too long to handle and, at the request of the police department, the line was closed.[14][15] Donaldson uploaded a video of this event to his YouTube channel on December 19, 2020, where he officially announced the chain's opening with 300 locations across the United States.[16] Donaldson also announced that a portion of each order would be donated to a charities helping to ensure food security worldwide.[17][18]
MrBeast Burger rapidly rose to popularity after it was announced. Shortly after the video was uploaded, it reached the #1 trending spot on YouTube, and the corresponding MrBeast Burger apps rose to the top spot on the Apple App Store and Google Play Store.[19] The apps were downloaded at such a rate that servers became overwhelmed, causing temporary service outages for some users.[20] The issue was fixed shortly thereafter. Due to its surge in popularity, almost all of the 300 restaurants reported running out of food on the first night.[21]

Reception

Quality concerns

Upon opening, MrBeast Burger received mixed reviews.[19][22] Many customers shared their opinions on Twitter, with some praising the chain[23] while others complained of poor service, long wait times, and an unappealing presentation.[24] Additionally, accusations surfaced that chains were serving raw food.[20] Although many customers tried to contact Donaldson to express their complaints directly, others came to Donaldson's defense and redirected the blame to the restaurants preparing the orders. Because the chain is operated as a ghost kitchen, the orders are cooked by staff of the volunteering restaurant,[25][26][27] hence the quality of an order can be determinant on the location it was ordered from.

Donaldson addressed the complaints on Twitter, stating, "I’ll be the first to admit we are not perfect!...[S]ome people had problems and I will gladly refund them and do what I have to to make it right!"

Benefit to struggling restaurants

MrBeast Burger became a second source of revenue for struggling restaurants during the COVID-19 pandemic.[19] The chain featured a menu that easily suits many restaurant kitchens without the need for new equipment or training. One location outside Dallas reported earning over $7,000 on their first day open.[28][29] Most of the restaurants which MrBeast Burger operates from are Buca di Beppo Betuccini's, and Bravo! Italian Kitchens,[30] but other restaurants can also apply to become a MrBeast Burger location.[31]

In the media

  

References

  1. ↑ "MrBeast Burger Crashes the Virtual Dining Scene". QSR magazine. Retrieved 26 January 2021.
  2. ↑ Amos, Andrew (20 December 2020). "What is MrBeast Burger? YouTuber opens up restaurants with free food". Dexerto. Retrieved 26 January 2021.
  3. ↑ Perine, Aaron. "MrBeast Announces Plan to Expand MrBeast Burger Restaurants". comicbook / irl. Retrieved 26 January 2021.
  4. ↑ Post, Susan (2021-01-07). "YouTuber MrBeast Brings Burgers to Columbus". ColumbusUnderground.com. Retrieved 2021-01-27.{{cite web}}: CS1 maint: url-status (link)
  5. ↑ "YouTube Star Brings "Ghost Kitchen" Burger Chain to Pasadena – Pasadena Weekendr". The Pasadena Now WEEKENDR. Retrieved 26 January 2021.
  6. ↑ Zwiezen, Zack (January 10, 2021). "I Accidentally Ordered Burgers From A YouTuber". Kotaku. Retrieved 2021-01-27.{{cite web}}: CS1 maint: url-status (link)
  7. ↑ 7.0 7.1 "Mr Beast Burger: YouTuber takes over Burger Boy restaurant for a good cause". The Focus. Wilson Daily Times. 11 November 2020. Retrieved 26 January 2021.
  8. ↑ Gwilliam, Michael (2021-01-05). "MrBeast's manager explains how MrBeast Burger & restaurants were picked". Dexerto. Retrieved 2021-01-27.{{cite web}}: CS1 maint: url-status (link)
  9. ↑ Tierney, Kevin (26 November 2020). "Second Seamless page pops up with Plymouth Meeting Mall's address. Plus, more on Flavortown". MoreThanTheCurve. Retrieved 26 January 2021.
  10. ↑ Kandpal, Disha. "Mr Beast Burgers now available on UberEats, here's what netizens have to say". Republic World. Retrieved 2021-01-27.{{cite web}}: CS1 maint: url-status (link)
  11. ↑ "Burgers with a side of iPads? YouTuber opens fast-food chain, gives away money, gadgets". The Indian Express. 22 December 2020. Retrieved 26 January 2021.
  12. ↑ Weiss, Geoff. "MrBeast's Latest Video Stunt Spawns Nationwide, Delivery-Only Burger Chain". Tubefilter. Retrieved 26 January 2021.
  13. ↑ Bhatnagar, Rishabh (21 December 2020). "MrBeast opens "Mr Beast Burger" restaurant that pays customers to eat; breaks the internet". www.sportskeeda.com. Retrieved 26 January 2021.
  14. ↑ Behr, Felix (28 December 2020). "This YouTube Star Just Started His Own Burger Chain". Mashed.com. Retrieved 26 January 2021.
  15. ↑ "This American YouTuber pays people to eat a burger at his newly opened restaurant - Times of India". The Times of India. Retrieved 2021-01-27.
  16. ↑ Donaldson, Jimmy (December 19, 2020). I Opened A Restaurant That Pays You To Eat At It (Video). MrBeast. Event occurs at 9:31. Retrieved January 26, 2020 – via YouTube. {{cite AV media}}: External link in |time= (help)
  17. ↑ "This YouTuber pays people to eat at his restaurant". www.businesstoday.in. December 24, 2020. Retrieved 2021-01-27.{{cite web}}: CS1 maint: url-status (link)
  18. ↑ "You Can Now Order MrBeast's Delivery Only Burgers in Dallas, Houston, Austin and Surrounding Cities". Texas is Life. 2021-01-08. Retrieved 2021-01-27.{{cite web}}: CS1 maint: url-status (link)
  19. ↑ 19.0 19.1 19.2 Watson, Amie (7 January 2021). "The Untold Truth Of MrBeast Burger - Mashed". Mashed.com. Retrieved 26 January 2021.
  20. ↑ 20.0 20.1 Periwal, Saahil Agnelo (2020-12-21). "Fans accuse MrBeast Burger of selling raw food, and the internet is divided". www.sportskeeda.com. Retrieved 2021-01-27.
  21. ↑ Wilusz, Ryan (January 8, 2021). "Charitable YouTube star MrBeast is selling food out of a Knoxville ghost kitchen". Knoxville News Sentinel. Retrieved 2021-01-27.{{cite web}}: CS1 maint: url-status (link)
  22. ↑ Perine, Aaron (January 15, 2021). "MrBeast Burger Quality Debated by Fans". Comicbook / irl. Retrieved 2021-01-27.{{cite web}}: CS1 maint: url-status (link)
  23. ↑ Marston, Jennifer (2020-12-22). "MrBeast Burgers' Overnight Success Actually Holds Some Lessons for Aspiring Virtual Restaurants". The Spoon. Retrieved 2021-01-27.{{cite web}}: CS1 maint: url-status (link)
  24. ↑ Upadhyay, Nayna (December 19, 2020). "What is the cost of a MrBeast Burger? Customers say it looks like a 'dirty diaper' but 'tastes pretty great'". meaww.com. Retrieved 2021-01-27.{{cite web}}: CS1 maint: url-status (link)
  25. ↑ Roman, Mandie (2020-12-22). "We ordered the MrBeast burger and it was...fine". InvenGlobal. Retrieved 2021-01-27.{{cite web}}: CS1 maint: url-status (link)
  26. ↑ Corbett, Julia (December 23, 2020). "MrBeast Burger Comes to Reading". thereadingpost.com. Retrieved 2021-01-27.{{cite web}}: CS1 maint: url-status (link)
  27. ↑ Camba, Janelle. ""MrBeast Burger": Good Food for a Good Cause". The Treaty. Retrieved 2021-01-27.
  28. ↑ Caplan, Anna (2020-12-21). "YouTuber MrBeast brings delivery-only burger chain to Dallas area, and business has been 'crazy'". The Dallas Morning News. Retrieved 2021-01-27.{{cite web}}: CS1 maint: url-status (link)
  29. ↑ Borden, Noah (2020-12-30). "You Can Finally Get Mr. Beast's Famous 'Deliver-Only' Burgers In Dallas". www.narcity.com. Retrieved 2021-01-27.{{cite web}}: CS1 maint: url-status (link)
  30. ↑ Barnes, Steve (2021-01-04). "YouTube star MrBeast launches 300 takeout/delivery restaurants at once". Albany Times Union. Retrieved 2021-01-27.{{cite web}}: CS1 maint: url-status (link)
  31. ↑ Rojas, Angel (January 25, 2021). "Famous YouTuber MrBeast creates a fast-food chain overnight | University News". info.umkc.edu. Retrieved 2021-01-27.{{cite web}}: CS1 maint: url-status (link)

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