Michelle Choi

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Michelle Choi
Michelle Choi.jpg
Born (1994-10-03) October 3, 1994 (age 29)
CitizenshipUnited States
YouTube information
Years active2017-present
  • Lifestyle
  • Beauty
  • Fashion
  • Mental health & wellness
Subscribers2.19 million[1]

Michelle Choi (born October 3, 1994) is an American YouTuber and influencer.[2] She is known for her eponymous YouTube channel, which shares lifestyle, beauty, mental health, wellness, and fashion content. Choi is known for popularizing the "living alone" vlog format, which documents her daily life. Additionally, she owns the fashion label Little Puffy, specializing in women's apparel.[3]

Choi is recognized for her diverse content and relatable portrayal of young adult life, making her a notable figure in the YouTube community with over 2.19 million subscribers.[4]

Early life and education

Choi was born on October 3, 1994, in Seoul, South Korea. She was raised in Orange County, California, where her parents owned a laundromat business. After graduating high school, she moved to Seoul to attend Yonsei University, where she majored in business administration. After graduating, Choi moved to New York City.


Choi started her YouTube career in 2017, launching her eponymous channel. She shares diverse content, including beauty, lifestyle, mental health, wellness, and fashion hauls. Notably, she pioneered the "living alone diaries" vlog format, offering viewers an intimate glimpse into her daily life.[5] These videos, characterized by candid portrayals of her experiences as a young adult navigating New York City, resonate with viewers seeking authenticity. Choi's content includes insights into her daily routines, culinary experiments, fitness pursuits, and travel adventures.[6][7]

In addition to her vlogs, Choi shares beauty tips, including Korean skincare routines, minimalist beauty practices, and current fashion trends.[8] Her channel serves as a platform for discussions on mental health, wellness, and the challenges of solo living in one's 20s, resonating particularly with younger audiences seeking guidance and connection.[9]

As of April 2024, Choi has amassed 2.19 million subscribers on her YouTube channel and 674K followers on Instagram.[10]

In 2021, Choi ventured into the fashion industry, founding her label, Little Puffy, which offers a range of women's apparel and accessories.[11]


  1. "About". YouTube.
  2. "Michelle Choi - Age, Bio, Birthday, Family, Net Worth". www.famouspeople.io. Retrieved 1 May 2024.
  3. "Learn about Michelle Choi (YouTube Star)". Famous Birthdays. Retrieved 1 May 2024.
  4. "michellechoii". ViralMango. Retrieved 1 May 2024.
  5. "‎The Remarkable Leap: Ep 03: YouTuber Michelle Choi on Building a 50,000+ YouTube Audience while Completing a Degree in Applied Physics on Apple Podcasts". Apple Podcasts. Retrieved 1 May 2024.
  6. "Michelle Choi (YouTuber): Profile, Age, Birthday, Height, Weight". Hallyu Idol. Retrieved 1 May 2024.
  7. "Michelle Choi Youtuber overview". YouTubers.me. Retrieved 1 May 2024.
  8. "Following Michelle Choi: 5 Things I've Learned As An Avid Viewer". hercampus.com. 29 November 2022. Retrieved 1 May 2024.
  9. "Michelle Choi and her autobiographical 'Living Alone Diaries'". diggitmagazine.com. Retrieved 1 May 2024.
  10. "Michelle Choi (Youtube star) Wiki, Biography, Age, Boyfriend, Family, Facts and More | Korean women, Women bride, Silver chain bracelet". Pinterest. Retrieved 1 May 2024.
  11. "35 AI tools you can try for free". fastcompany.com. Retrieved 1 May 2024.

External links