Matte (business)

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Creative agency
IndustryMedia Production
  • Fashion
  • Music
  • Documentaries
  • Advertising
FounderBrett Kincaid

Matthew Rowean

Max Pollack
HeadquartersNew York City,
United States
  • MATTE Projects
  • Black Arts Festival
  • Full Moon Fest
  • La Luna
  • FNT
ServicesFilm and Music Production

MATTE (est 2012, New York City) is an American creative agency. They are most notable for their production of the documentary Fyre: The Greatest Party That Never Happened which aired on Netflix.[1][2]

They are also well know for organizing the BLACK Music and Arts Project (New York City),[3][4] and the film “Can’t Stop Won't Stop: The Bad Boy Story” for Apple TV.[5]

The firm has produced for notable brands such as Versace, Chanel, Samsung, Spotify, Moët & Chandon, Adidas, Prada, Marriott International, Reebok, and Snapchat.[6]


MATTE was created in 2012 launching Kitsuné (a Parisian music and fashion label) in America with event production and concert promotion. The firm then moved into creative and production for music festivals of its own. MATTE then created and produced New York’s Full Moon Fest along with art-driven international music experience BLACK Music and Arts Project.[7] [8][9]

MATTE then began creative work for brands such as Chanel, Samsung, Spotify, Moët & Chandon, Adidas, Prada, Marriott International, Reebok, and Snapchat.[6]

MATTE gained industry recognition for their work in the fashion industry and innovating a way to convert live music coverage into commercial industry trends. They began translating the traditional runway experience into live editorial runway films for brands including Tom Ford, Alexander Wang (designer), and Coach New York.[10] MATTE turned to fashion when they saw there was an opening to create “really beautiful editorial films” out of a traditional runway experience.

In 2012 MATTE also created the music festival Full Moon Fest (now known as La Luna) launched in New York on August 30, 2012. The festival featured artists such as Sbtrkt, Pusha T, Kelela, Larry Heard, Santigold, Black Coffee (DJ), Moodymann, Vic Mensa, Kali Uchis, Allah-Las, and Yacht (band).[11][12]

In 2018, MATTE executive produced Netflix’s Emmy Award FYRE: The Greatest Party That Never Happened, which premiered on the streaming service in January 2019.[13]

In 2019 They produced ESPN Webby-nominated 7-part docuseries Declared, featuring National Basketball Association skills trainer Chris Brickley and four NBA draft prospects, which aired 13 June, 2019.[14]


  1. "Remember that Amazing NYC Party You Went To? MATTE Projects Probably Threw It". Coveteur. 2018-10-02. Retrieved 2021-01-15.
  2. Newman, Jason; Newman, Jason (2019-01-16). "Fyre Festival Doc Director Talks Fest's Epic Failure, Employee PTSD". Rolling Stone. Retrieved 2021-01-15.
  3. Detrick, Ben (2015-12-30). "Sunset Park, the Latest Party Spot in Brooklyn (Published 2015)". The New York Times. ISSN 0362-4331. Retrieved 2021-01-15.
  4. Kocay, Lisa. "Inside BLACK: New York City's Annual Event Fusing Underground Music and Art". Forbes. Retrieved 2021-01-15.
  5. "Can't Stop, Won't Stop: The Bad Boy Story | 2017 Tribeca Film Festival". Tribeca. Retrieved 2021-01-15.
  6. 6.0 6.1 "Snapchat Launches a Colossal Expansion of Its Advertising, Ushering in a New Era for the App". Retrieved 2021-01-15.
  7. Baldwin, About the Author / We Own The Nite NYC "The price one pays for pursuing any profession or calling is an intimate knowledge of its ugly side " ~ James (2019-03-13). "BLACK, The Music and Art Project, Returns to NYC for Two Nights". We Own The Nite NYC. Retrieved 2021-01-15.
  8. "MATTE BLACK Mexico City". Highsnobiety. 2017-03-27. Retrieved 2021-01-15.
  9. Dazed (2017-03-29). "Partying in an abandoned hotel in Mexico City". Dazed. Retrieved 2021-01-15.
  10. Nordstrom, Leigh; Nordstrom, Leigh (2018-03-26). "Behind the Fashion Videos for Tom Ford, Alexander Wang and More". WWD. Retrieved 2021-01-15.
  11. "Full Moon Festival, review: An island retreat for trendy millennials that's more 'fire' than 'Fyre'". The Independent. 2017-07-11. Retrieved 2021-01-15.
  12. "Your guide to Full Moon Festival in NYC". Time Out New York. Retrieved 2021-01-15.
  13. Livingstone, Josephine (2019-02-12). "Fyre Festival Was a Huge Scam. Is Netflix's Fyre Documentary a Scam, Too?". The New Republic. ISSN 0028-6583. Retrieved 2021-01-15.
  14. "Exclusively on ESPN+: Declared Featuring Chris Brickley". ESPN Press Room U.S. 2019-06-10. Retrieved 2021-01-15.

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