Mahatma Rice

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Mahatma Rice
Private
IndustryFood
Founded1932; 89 years ago (1932)
HeadquartersHouston, TX
Area served
United States of America
OwnerRiviana Foods Inc
ParentEbro Foods
Websitemahatmarice.com

Mahatma Rice is a brand of rice owned by Riviana Foods Inc, a subsidiary of Ebro Foods. It is headquartered in Houston, TX and is distributed across the United States.[1] Ebro Foods acquired Riviana Foods and its brands (including Mahatma Rice) in 2004.[2]

History

In 1932, during the Great Depression, Mahatma Rice was introduced by the Louisiana State Milling Company. Its original product was long grain rice.[3] In 1965, the Louisiana State Milling Company merged with River Brand Rice Mills, Inc. to form Riviana Foods Inc.[4] Today, Mahatma Rice is still owned by Riviana Foods, which was acquired by Ebro Foods in 2004, and offers many varieties of rice, including white rice, parboiled rice and brown rice.[5] [6]

Mahatma Rice is a national rice brand, serving all of the domestic United States, while its sister brand Carolina Rice covers northeast distribution from Maine to Washington, D.C.[7]

Philanthropy

In June 2020, Mahatma Rice donated 22,000 bags of rice to Houston-based firefighters as part of its "Mahatma Rice Unites" campaign.[8][9]

Mahatma Rice in the media

  

References

  1. "The Story of Carolina Gold, the Best Rice You've Never Tasted". www.seriouseats.com. Retrieved 2020-10-28.
  2. "bizjournal". www.bizjournals.com. Retrieved 2020-10-28.
  3. July 18, Olivia Tarantino; 2018 (2018-07-18). "17 Foods With Different Names on East vs. West Coasts | Eat This, Not That!". Eat This Not That. Retrieved 2020-10-28.
  4. "History of Riviana Foods Inc. – FundingUniverse". www.fundinguniverse.com. Retrieved 2020-10-28.
  5. "Riviana Foods Inc. - Timeline". www.riviana.com. Retrieved 2020-10-28.
  6. MORENO, JENALIA (2004-07-24). "Riviana Foods bought in $380 million deal". Chron. Retrieved 2020-10-28.
  7. "The Story of Carolina Gold, the Best Rice You've Never Tasted". www.seriouseats.com. Retrieved 2020-10-28.
  8. "Riviana Foods Donates Over 22,000 Bags of Rice to COVID-19 Frontline Firefighters and local Houston Food Banks". news.yahoo.com. Retrieved 2020-10-28.
  9. GmbH, finanzen net. "Riviana Foods Donates Over 22,000 Bags of Rice to COVID-19 Frontline Firefighters and local Houston Food Banks | Markets Insider". markets.businessinsider.com. Retrieved 2020-10-28.

External links

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