Lashkaraa

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Lashkaraa.com
Private
IndustryeCommerce
Founded2014; 8 years ago (2014)
FounderSumeer Kaur
HeadquartersEncino, California, United States
Area served
Worldwide
Websitelashkaraa.com

Lashkaraa is an American online fashion brand and retailer that specializes in Indian ethnic wear and jewelry styles.[1] It was founded in 2014 and is the brainchild of Sumeer Kaur, who wanted to redefine her Indian roots by fusing them with a contemporary touch. Lashkaraa is headquartered in Encino, California, the United States with operations all around the world. The company offers an assortment of women's minimal & sophisticated to heavily embellished affordable, luxury, Indian aesthetic designer dresses.[2]

Lashkaraa has become a pioneering brand in the ethnic wear space known for its affordable, aesthetic, and accessible pieces. It has also amassed a strong online presence which was further amplified during the outbreak of the 2019 Covid19 pandemic, allowing the buyers to select exclusive pieces and even custom design their outfits from home. The company has also attracted the attention of leading media outlets like Vogue,[3] Miss Malini,[4] and ED Times[5] to name a few.

History

Lashkaraa began an e-commerce retail start-up in 2014, spearheaded by Sumeer Kaur with the aim to redefine her Indian roots with a contemporary essence. The initial launch was on October 1, 2013, when the company started offering its unique range of Indian ethnic wear focusing on the Bridal collection. Eventually, the company expanded its product listings by adding the creations of several avant-garde designers to its in-house collections.

Lashkaraa, as a conscious brand, works closely with local artisans, providing them with materials and opportunities to demonstrate their skills and knowledge of Indian design. This, in turn, creates jobs for local artisans eager to expand their reach.

Products

Lashkaraa offers a wide range of designer Indian Ethnic apparel such as Salwar Kameez, Sarees, Lehenga Cholis, Sherwanis, and Suits. The vast collection is an amalgamation of various Indian styles with a contemporary touch ideal for different occasions be it casual, festive, bridal, or party.

References

  1. "lashkaraa". crunchbase. Retrieved 3 January 2022.
  2. "Lashkaraa.com expands its horizons". www.mid-day.com. 15 September 2021. Retrieved 3 January 2022.
  3. "Global in essence and Indian in inspiration, each offering by Lashkaraa beautifully weaves the conventional with the contemporary". Vogue India. 26 October 2021. Retrieved 3 January 2022.
  4. "Desi Wedding Shopping From Anywhere In The World—Sign Us Up, Stat!". MissMalini | Latest Bollywood, Fashion, Beauty & Lifestyle News. 6 October 2021. Retrieved 3 January 2022.
  5. "NRI Bride Scouting for Your Dream Outfit? Lashkaraa.Com Serves Shoppers for their Indian Wedding Wear Needs in the US, Canada, and the Middle East". ED Times | Youth Media Channel. 18 September 2021. Retrieved 3 January 2022.

External links