Larry Kim
Larry Kim | |
|---|---|
 | |
| Nationality | American |
| Citizenship | United States |
| Alma mater | University of Waterloo |
| Occupation | |
| Organization | MobileMonkey (CEO & Founder) |
| Awards |
|
| Website | mobilemonkey |
Larry Kim is an American entrepreneur, electrical engineer, internet marketer, and published author. He is the founder and CEO of MobileMonkey.[1] Kim is also the founder of Wordstream and is an active contributor to various marketing publications such as Business Insider, Moz Blog, WordStream, Medium, and others.[2][3][4]
Kim is widely recognized for his expertise and experience in chatbot marketing, PPC marketing, AdWords, Facebook Ads, SEO, entrepreneurship, and start-ups.[5] He is often regarded as “Larry the Marketing Hack Artist” by various publications and magazines.[6] He has been credited as the Search Marketer of the Year by PPC Hero and other awards by Forbes Magazine, Small Business Trends, and Search Engine Land.[7]
Education
Kim graduated from the University of Waterloo, obtaining a degree in electrical engineering in 2000. During his graduation, he undertook internships at INCO, Royal bank of Canada, Cypress Semiconductor, and Ford Motor Company.
Career
Kim started as marketing director at a software company, Progress Software. While working at the company, Kim was introduced to paid search and began developing his interest in applying his coding skills to write programs that helped scrape the web server logs and identify keywords to add to the company’s AdWords account.[8][9]
Following his success in AdWords, Kim left his job and began offering services to clients concerning their AdWords accounts. He soon conceptualized the idea of starting a software platform. He gathered a team of engineers and marketers, developed the first version of WordStream, and secured two venture capitalists to invest in his idea. Kim bootstrapped WordStream in 2007, a Google AdWords Premier Small & Medium-Sized Business (SMB) Partner, delivering internet consulting services and search engine marketing automation software. He served as the company’s CTO, sold the company to Gannett in July of 2018 for $150M, and continues to serve on the board of directors of WordStream.[10]
In September 2018, Kim established MobileMonkey, a sales outreach automation and B2C data prospecting platform for mid-market and small and medium-sized businesses. He serves as the company’s CEO and helps companies to achieve the maximum from their marketing and sales strategies by using automated lead qualification and sales outreach automation programs on the most popular mobile chat applications.[11][12]
As an expert digital marketer with a vast experience and expertise in chatbot marketing, SEO, entrepreneurship, startups, PPC marketing, Facebook Ads, and AdWords, Kim often shares his knowledge as a published author and speaker for various publications and conferences in the digital marketing community. He is known to have participated as a keynote speaker at multiple conferences and events, such as PUBCON, SMX, INBOUND, Social Media Marketing World, and Dreamforce. He is an active contributor to various publications, including Inc. Magazine, Medium, HubSpot, Search Engine Land, WordStream Blog, Business Insider, MOZ Blog, and others.[13]
Awards and recognitions
- Kim has been credited as The Top Most Influential PPC Marketer by PPC Hero for the years: 2013, 2014, 2015, and 2017.
- He was awarded the Barry M. Portnoy Immigrant Award for high-tech entrepreneurship in 2019.
- Kim has been recognized by the United States Senate & House of Representatives for creating jobs in the Boston economy.
- Kim’s presentation on “The Top 10 PPC Hacks of All Time" was ranked the top presentation of Day 1 of the PUBCON conference.
- Kim secured the seventh position on the Top 50 Online Marketers list by Forbes Magazine in 2014.
- He was regarded as one of the Most Retweeted Search Engine Marketers in 2014.
- Credited as the Top Overall Speaker at Search Marketing Expo (SMX) Advanced 2014.
- Awarded the Small Business Influencer Award by Small Business Trends in 2013.
- Credited with the ClickZ Digital Marketing Hall of Fame Award 2013.
- Ranked as the 8th most popular author on Medium
Personal life
Kim resides in Harvard Square, Cambridge, Massachusetts, with his wife, Kay Lee, and two children, Julian and Oliver. In his free time, Kim enjoys spending time and indulging in different adventures with his family.
In the media
References
- ↑ "Larry Kim". Medium. Retrieved 12 December 2022.
- ↑ "Larry Kim". www.inc.com. Retrieved 12 December 2022.
- ↑ "Larry Kim". WordLift Blog. Retrieved 12 December 2022.
- ↑ "Larry Kim". Observer. Retrieved 12 December 2022.
- ↑ "Larry Kim". Search Engine Journal. Retrieved 12 December 2022.
- ↑ Sagin, Erin. "Podcast: The Larry Kim Story!". WordStream. Retrieved 12 December 2022.
- ↑ "HubSpot Blogs | Marketing | Larry Kim". blog.hubspot.com. Retrieved 12 December 2022.
- ↑ "Larry Kim". Search Engine Land. Retrieved 12 December 2022.
- ↑ "Larry Kim Interview | Kwasi Blog". Kwasi. 1 July 2016. Retrieved 12 December 2022.
- ↑ "Larry Kim - Insider". Business Insider. Retrieved 12 December 2022.
- ↑ "How Larry Kim Started WordStream in a Bakery & Grew It to 10K+ Users". Leveling Up. 18 September 2017. Retrieved 12 December 2022.
- ↑ Kim, Larry (15 June 2021). "5 New Instagram Growth Tools for Local Businesses with Larry Kim". localmarketinginstitute.com. Retrieved 12 December 2022.
- ↑ "Facebook Messenger Marketing and Chatbots: What Every PPC Marketer Needs to Know Right Now". www.ppchero.com. Retrieved 12 December 2022.