Kevin Moore (museum director)

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Kevin Moore
Born19 April 1960
ResidencePreston, United Kingdom
EducationLeeds Beckett University
University of Leicester
University of Liverpool
OccupationMuseum director, author, academic
Years active1986 - present
Known forNational Football Museum
Notable work
Humber Bridge

Kevin Moore (born 19 April 1960) is a museum director, author, and an academic in museum studies and social and cultural history.


Moore began his museum career with National Museums Liverpool in 1986 and from 1992 to 1997 was a Lecturer in the Department of Museums Studies, University of Leicester. In 1997 Moore was appointed as the first Director of the project to set up the National Football Museum in Preston, England. The permanent home of the FIFA Collection, this £15 million museum opened in 2001, attracted over 100,000 visitors each year, and reached the final shortlist for European Museum of the Year in 2003.[1] Moore established the English Football Hall of Fame at the National Football Museum in 2002. In 2005 Moore was partially seconded for 18 months to establish the research centre the International Football Institute (IFI) at the University of Central Lancashire (UCLAN).[2] In 2010 Moore and the Chair of the Museum, Paul Dermody OBE secured a £28.5 million deal to create a new public face of the National Football Museum in Manchester.[3] Moore was accused of having planned the move to Manchester for a number of years.[4]

National Football Museum, Manchester

The new National Football Museum opened in Manchester in 2012.[5] The museum received positive reviews, and attracted over 500,000 visitors each year.[6] It reached the final shortlist for European Museum of the Year in 2015.[7] The Museum was the highest rated museum or attraction in the UK for visitor satisfaction in 2014, in a survey by the Association of Leading Visitor Attractions (ALVA).[8] Moore initiated the Football Walk of Fame at the Museum, with Paul Trevillion and David Courtney, in 2015.[9]

In 2015 Moore welcomed President Xi Jinping of China to the National Football Museum as part of a state visit to the UK.[10] This led to a partnership between the National Football Museum and the Linzi Football Museum, Zibo, China, which is the Chinese football museum.[11][12][13] In 2016 Moore hosted a visit to the Museum by Prince William, Duke of Cambridge, and Catherine, Duchess of Cambridge.[14]

Humber Bridge

Moore left the National Football Museum in 2016 after 19 years as Director.[15] He was appointed as the first Chief Executive of the Humber Bridge Board, UK, in November 2017. The role is to lead all aspects of the operation and development of the Humber Bridge as a tolling operation and as a piece of transport infrastructure, and also to turn the Bridge and its land holdings into a visitor destination. A strategic asterplan and learning programme have been developed.[16] In July 2017 the Humber Bridge became a Grade 1 listed building.[17]


Moore has published 7 books and 25 academic papers on aspects of museums, sports history and sports culture.[18] He is regularly invited to speak as keynote at museum and academic conferences around the world.[19]. His most recent book is What You Think You Know About Football is Wrong: The Global Game’s Greatest Myths and Untruths.

Membership and boards

Moore has been an advisor to the Rugby Football League for its plans to establish a museum, with Tony Collins.[20] He was Chair of the Sports Heritage Network, (from 2015 called the Sport in Museums Network), the UKs organisation for sports museums and heritage, from to 2009 to 2017.[21] He was an Honorary Visiting Research Fellow at the International Centre for Sports History and Culture at De Montfort University, from 2011 to 2017. He is a Visiting Fellow, International Football Institute, University of Central Lancashire (UCLAN). Moore has been an editorial board member of the international academic journal for football, Soccer and Society, since 2008.[22] He is a Member of the Arts Council England designation scheme panel.[23] He is a Trustee at The Silverstone Experience,[24] the new £20 million visitor attraction at Silverstone Circuit, which has been part-funded by the National Lottery Heritage Fund.[25]


  1. Moore, Kevin (November 2008). Sports heritage and the re‐imaged city: the National Football Museum, Preston, International Journal of Cultural Policy. tandfonline.
  2. "The International Football Institute', UCLAN". University of Central Lancashire.{{cite web}}: CS1 maint: url-status (link)
  3. "'National Football Museum set to move from Preston to Manchester in 2010'". The Guardian. 8 September 2009. Retrieved 8 September 2009.
  4. "Football museum bosses plotted move for years". Lancashire Evening Post. 15 December 2009. Retrieved 15 December 2009.
  5. "National Football Museum opens at new Manchester home". BBC News. 6 July 2012. Retrieved 6 July 2012.
  6. "'The people's game exhibits its heart at the National Football Museum'". The Independent. 6 June 2012. Retrieved 6 June 2012.
  7. "Manchester's National Football Museum among runners for European Museum of the Year". Attractions Management. 16 December 2014. Retrieved 16 December 2014.{{cite web}}: CS1 maint: url-status (link)
  8. "National Football Museum Is Top Of The League". National Football Museum. 16 June 2015. Retrieved 16 June 2015.{{cite web}}: CS1 maint: url-status (link)
  9. "Walk of fame plans revealed for the national football museum". Professional Footballers’ Association. 17 September 2015. Retrieved 17 September 2015.{{cite web}}: CS1 maint: url-status (link)
  10. "Sun Jihai inducted into English Football Hall of Fame...on day President Xi visits National Museum". The Telegraph. 23 October 2015.
  11. "China, UK Football Museums partnership. China's Linzi Football Museum is entering a partnership with the UK's National Football Museum in Manchester". YouTube. 25 October 2015.{{cite web}}: CS1 maint: url-status (link)
  12. "1st World Football Culture Summit Forum to be held in Shandong". 19 October 2016.{{cite web}}: CS1 maint: url-status (link)
  13. "Kevin Charles Moore Heads a delegation to SDUT". Shandong University of Technology. 26 October 2018.{{cite web}}: CS1 maint: url-status (link)
  14. "Manchester: Prince William scores in penalty shoot-out as he and Kate visit football museum". Evening Standard. 14 October 2016.
  15. "Dr Kevin Moore steps down as Football Museum director". football trade directory. 23 January 2017.{{cite web}}: CS1 maint: url-status (link)
  16. "Humber Bridge to get 'musical road' as part of £30m tourist attraction plan". Yorkshire Post. 6 November 2018.
  17. "Humber Bridge wins Grade 1 listing". Financial Times. 17 July 2017.
  18. "Blah". Dr Kevin Moore.{{cite web}}: CS1 maint: url-status (link)
  19. "Blah 2".{{cite web}}: CS1 maint: url-status (link)
  20. "Exciting National Rugby League Museum plans revealed". Rugby League. 10 March 2016.{{cite web}}: CS1 maint: url-status (link)
  21. "Sport in Museums Network – a resource for the study of British sport history". idrottsforum. 9 October 2015.{{cite web}}: CS1 maint: url-status (link)
  22. "Soccer and Society". tandfonline.{{cite web}}: CS1 maint: url-status (link)
  23. "Arts Council England Designation Scheme". Arts Council.{{cite web}}: CS1 maint: url-status (link)
  24. "Trustees". Silverstone Experience.{{cite web}}: CS1 maint: url-status (link)
  25. "SILVERSTONE HERITAGE EXPERIENCE SECURES £9.1 MILLION NATIONAL LOTTERY FUNDING". Silverstone.{{cite web}}: CS1 maint: url-status (link)

External links