Karleen Roy
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Karleen Roy | |
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| Born | December 17, 1980 St. Louis, Missouri |
| Known for | Founder and CEO of The Vanity Group, and creator of Grit Before the Gram and Owning the City |
| Website | https://www.karleendroy.com/ |
Karleen Roy is a multi-hyphenate media personality and founder and CEO of The Vanity Group. Her company produces customized events for music and celebrity clients and collaborates with entertainment and beauty companies such as Atlantic Records, Estée Lauder, Motown Records and Netflix. [ENTRIES LATER ON] Roy produces her own annual programs benefiting women, Grit Before the Gram and Owning The Block.
Early Life and Career
Born in St. Louis, Missouri, Roy moved to Memphis, Tennessee, when she was nine. She entered Howard University in Washington, D.C., with the intention of entering the medical field of dermatology but, after graduated in 2004 with a degree in sociology and minor in public relations.[1][2]
Later that year, Roy arrived in New York and began her career in the entertainment industry as an intern at Def Jam Recordings.[3][4] In 2005, she was hired by Compound Entertainment as an artist management coordinator, where she helped represent American singer-songwriter Ne-Yo.[3] The same year, she joined the Legacy Music division of Sony Music Entertainment as a copyright coordinator.[3]
Roy also volunteered at hip-hop artist company Violator Management in the evenings until, in 2006, she became senior executive assistant to Sean Combs at Bad Boy Entertainment.[1][2]
The Vanity Group
After a half-decade with Bad Boy, Roy launched The Vanity Group in 2013 in New York City. [SOURCE] The company is now based in Los Angeles, California. Among The Vanity Group’s first clients were Rick Ross, Fabolous, and Wale. The company has produced events for clients including Atlantic Records, Cardi B, MMG, Sean Combs, Adrienne Bailon,Common, Def Jam, Idris Elba, Migos, Warner Music, Ne-Yo, Zac Posen, and YouTube. [SOURCES]
In 2020, Roy launched an e-learning online platform called The Event Academy, an educational resource for event professionals to improve their skills[4]. She has offered advice on event planning in publications such as Forbes[3], Black Enterprise[5], Essence[6], Refinery29[7] and GQ[8].
Client events
- In 2016, for the 40th birthday of Rick Ross, Roy oversaw a crew of 70 to prepare the rapper’s 109-room Atlanta, Georgia, estate for about 500 guests.[9]
- In 2017, Roy arranged the Paris wedding of singer/actress Adrienne Bailon to Israel Houghton. The ballroom ceremony was photographed by Mon Conte e Fées[SOURCE?], and Roy collaborated with the bride on finding her Walter Mendez gown.[10]
- In 2018, Roy oversaw a staff of about 40 people when she presented a baby shower for Cardi B and husband Offset in Atlanta. The Bronx-themed event featured a recreation of the rapper’s Bronx neighborhood complete with subway car replicas, a bodega, and the hip-hop group Orchestra Noi.[11][12]
Programs
- In 2019, Roy launched Owning The Block, an empowerment experience for ambitious millennials and members of Gen Z in Memphis.[13][14] A second Owning The Block program was held in October 2022.[15]
- In January 2020, Roy conceived and implemented the first annual Grit Before the Gram in Los Angeles, California. The event honored black women of the music industry, and took place before the Grammy Awards.[16]
Television and Cable
- Roy partnered with WW for a wellness journey, appearing on a WW commercial[17]
- Roy was a spokesperson for WW on The Real[18]
- Roy appeared on Showtime series with Desus & Mero[19]
- Roy was featured in a national TJ Maxx commercial for a Maxx Swap[20]
Awards
In 2021, Roy was named to Ulta Beauty's list of Culture Creators as part of the company's MUSE 100.[21]
References
- ↑ 1.0 1.1 Broker, Danie Rae, Style (2012-12-13). "STL native maintains personal brands with lifestyle management firm". St. Louis American. Retrieved 2023-06-03.
{{cite web}}: CS1 maint: multiple names: authors list (link) - ↑ 2.0 2.1 "Breaking Into Entertainment: The Vanity Group Founder and CEO, Karleen Roy". fashionbombdaily.com. Retrieved 2023-06-03.
- ↑ 3.0 3.1 3.2 3.3 Fluker, Dominique. "How This Millennial Entrepreneur Curates Luxury Events For The Hottest Celebrities". Forbes. Retrieved 2023-06-03.
- ↑ 4.0 4.1 "CFDA". cfda.com. Retrieved 2023-06-05.
- ↑ Hill, Selena (2020-01-17). "Powerhouse Event Producer to Honor Black Women Bosses Behind the Music". Black Enterprise. Retrieved 2023-06-05.
- ↑ "Black Girl Brilliance Project: Karleen Roy On Producing The Hottest Events For Celebrities". Essence. 2020-10-24. Retrieved 2023-06-03.
- ↑ Arps, Brianna. "6 Expert Tips To Never Throw Another Basic Party Again". www.refinery29.com. Retrieved 2023-06-05.
- ↑ Nast, Condé. "Event Planner Breaks Down Luxury Party Scenes from Movies". GQ. Retrieved 2023-06-05.
- ↑ "Behind The Scenes at Rick Ross' Birthday Blowout - Coveteur: Inside Closets, Fashion, Beauty, Health, and Travel". coveteur.com. Retrieved 2023-06-03.
- ↑ Royall, Bridgette Bartlett (2021-08-23). "How to Plan a Surprise Wedding". The New York Times. ISSN 0362-4331. Retrieved 2023-06-03.
- ↑ Nast, Condé (2018-06-28). "See Exclusive Photos From Cardi B's Bronx Fairy-Tale Baby Shower". Vogue. Retrieved 2023-06-03.
- ↑ Farley, Rebecca (2018-06-28). "Cardi B's "Bardi" Baby Shower Was A Real Bronx Fairy Tale". www.refinery29.com. Retrieved 2023-06-05.
- ↑ Taylor, Tamara. "Rock Star Creativepreneur Karleen Roy Launches Speaker Series 'Owning the Block'". www.thehypemagazine.com. Retrieved 2023-06-03.
- ↑ Choose901 (2019-10-14). "Memphian on the Move: Karleen Roy Creates Lavish Events for Your Faves". Choose901. Retrieved 2023-06-03.
- ↑ "'Owning The Block' event aims to help Black millennial women ignite their success". The Commercial Appeal. Retrieved 2023-06-03.
- ↑ Mitchell, Gail (2020-01-15). "The Vanity Group Launches 'Grit Before The Gram' to Celebrate Black Women Behind the Music". Billboard. Retrieved 2023-06-03.
- ↑ "Karleen_15_Winter_Offer21.mp4". Google Docs. Retrieved 2023-06-03.
- ↑ #ad Gear Up for the Big Game with Recipes from WW Partner Karleen Roy!, retrieved 2023-06-03
- ↑ "DESUS & MERO: Rihanna's Super Secret, Unsolicited Baby Shower | SHOWTIME". SHO.com. Retrieved 2023-06-03.
- ↑ Swap Your Wardrobe With Stand-Out Pieces, retrieved 2023-06-03
- ↑ "Ulta Beauty Announces MUSE 100, Honoring Black Voices in Beauty". www.businesswire.com. 2021-09-22. Retrieved 2023-06-05.
External links
This article "Karleen Roy" is from Wikipedia. The list of its authors can be seen in its historical. Articles taken from Draft Namespace on Wikipedia could be accessed on Wikipedia's Draft Namespace. [[Category:Media personalities]]