Justin Paul (professor)

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Justin Paul
CitizenshipUnited States
  • Professor
  • Editor-in Chief
OrganizationUniversity of Puerto Rico

Justin Paul is a Professor of Business Administration at the University of Puerto Rico and Editor-in Chief, International Journal of Consumer Studies,[1] a global academic journal with 45 years of track record with an A rank in the journal quality list of Australian Business Deans Council.[2][3] A Professor with the University of Puerto Rico, San Juan, PR, USA,[4] In addition, Paul serves as an Associate Editor of Journal of Business Research, European Management Journal,[5] and Journal of Strategic Marketing[6] and sits on the Editorial board of several premier academic journals such as Journal of International Management.[7]

He holds two titles- ‘Distinguished Scholar’[8] conferred by Indian Institute of Management (IIM), a premier business school in South Asia[9] and ‘Distinguished Professor’ by Symbiosis Institute of Business Management, India.[10] He is known as proponent of Masstige Theory/ Model and measure for brand management[11][12] and SCOPE Framework for small firms.[13]


  1. https://onlinelibrary.wiley.com/journal/14706431
  2. http://cms.newindianexpress.com/cities/kochi/2020/mar/13/malayali-named-chief-editor-of-global-academic-journal-2115929.html
  3. https://abdc.edu.au/wp-content/uploads/2020/03/abdc-2019-journal-quality-list-review-report-6-december-2019_2.pdf
  4. justinpaul.uprrp.edu
  5. https://www.journals.elsevier.com/european-management-journal/editorial-board
  6. https://www.tandfonline.com/action/journalInformation?show=editorialBoard&journalCode=rjsm20
  7. https://www.journals.elsevier.com/journal-of-international-management/editorial-board
  8. https://www.iimk.ac.in/faculty/distvisitingscholars.php
  9. http://www.thesandspur.org/visiting-professor-wins-international-business-award/
  10. https://www.sibm.edu/welcome/distinguishedprof
  11. Paul, Justin; Morcilio, R (2019). "Toward A new model for firm internationalization: Conservative, predictable, and pacemaker companies and markets". Canadian Journal of Administrative Sciences. 36 (3): 336-349. doi:10.1002/cjas.1512.
  12. Paul, Justin; Mas, E (2019). "Toward a 7-P framework for international marketing". Journal of Strategic Marketing: 1-21. doi:10.1080/0965254X.2019.1569111.
  13. Paul, Justin (2020). "SCOPE framework for SMEs: A new theoretical lens for success and internationalization". European Management Journal. 38 (2): 219-230. doi:10.1016/j.emj.2020.02.001.

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