Jordon Rooney

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Jordon Rooney
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BornJanuary 12, 1990
NationalityAmerican
CitizenshipUnited States of America
EducationUnion High School, Westminster College
Known forPersonal branding, social media marketing, brand development, Sports branding coaching, Speaking
AwardsAVA Digital Award, Dotcomm Creative Platinum Award, Dotcomm Creative Gold Award, Hermes Creative Platinum Award, Hermes Creative Gold Award
Websitehttps://www.jordonrooney.com/

Jordon Rooney is a Pittsburgh-based social media marketing expert, entrepreneur, and personal branding coach. Formerly a school speaker and professional football player,[1][2] he is now CEO and creative director of the branding agency Built Different Creative.[2] He is also CEO of the sports branding course Slash Athletes[3] as well as personal branding coach for the Duquesne Dukes men's basketball|Duquesne Dukes men’s basketball team.[4]

Early Life

Jordon Rooney was born on January 12,1990 in New Castle, Pennsylvania.[5] He attended Union School District (Pennsylvania)|Union High School[6] and later went on to obtain a degree in Criminal Justice from Westminster College (Pennsylvania)|Westminster College.[6] After college, he pursued a professional football career in Serbia,[7] Poland, and Brazil.[2]

Career

Speaking Career

After his professional football career, Jordon Rooney traveled the United States as a motivational speaker.[8][9] He traveled to 250 schools in 17 different states.[2] His success as a speaker led him to begin to create socially relevant content on social media.[1] His accounts garnered over 140k followers and 20 million views.[1] Jordon Rooney will speak about digital age branding at the 2021 TED (conference)|TEDxUNYP conference in Czech Republic[10]. He has also won the Google Pitch Competition.[11][12]

Never Fear Being Different (NFBD)

Never Fear Being Different (NFBD) is a non-profit with a mission to educate Pittsburgh youth about the power of social media and encourage them to step out of their comfort zones founded by Jordon Rooney.[8] Vlog University is part of NFBD that teaches Pittsburgh area teens digital literacy and marketing strategy.[9] Formally a summer program,[13] Vlog University is now the first marketing agency fully run by high school students.[9] In 2020, they created content for Robert Morris University and The Buhl Foundation.[8] NFBD hosts their annual All-Star Football Game in which 70 NCAA Division I|Division 1 and NCAA Division II|Division II committed high school seniors are coached by professional and college athletes.[8] They also participate in leadership building and branding workshops.[8][14]

Built Different

Built Different Creative is a marketing agency founded by Jordon Rooney[9]. They work with a number of Pittsburgh based brands[15] as well as several national brands. They were tasked with creating a commercial for Giant Eagle[2][16] as well as rebranding the Pittsburgh region’s identity.[3][2] In 2020, the agency was awarded[2] the platinum AVA Digital Award[17], Dotcomm Creative Platinum Award[18], Hermes Creative Platinum Award[19], Dotcomm Creative Gold Award[20], and the Hermes Creative Gold Award[21].

Slash Athletes

Slash Athletes is a sports branding course and development program that teaches athletes how to build their own personal brand.[3] It was founded by Jordon Rooney in 2020 in response to the announcement that student athletes will now have the opportunity be compensated for their National Collegiate Athletic Association|name, image, and likeness.[4][22][3] In March 2021, Saints John Neumann and Maria Goretti Catholic High School|Saints John Neumann and Maria Goretti High School in Philadelphia|Philadelphia, Pennsylvania signed with Slash Athletes.[23]

Personal Brand Coaching

In May 2021, Jordon Rooney was announced as the personal branding coach for the Duquesne Dukes men's basketball|Duquesne Dukes men’s basketball team.[4][3][24] In this position, Rooney works one-on-one with athletes to not only help them monetize themselves[4], but also to teach them the power of social media[3]. Rooney is the first personal branding coach in the country[3] as well as the first personal branding coach for a NCAA Division I|Division 1 school.[25] Though his formal title is Personal Branding Coach for Men's Basketball[24], Rooney will work with all athletes, including women's teams.[24] Recently, Jordon Rooney was featured in articles on ESPN's sister website, The Undefeated (website)|The Undefeated[4], as well as Kevin Durant's sports business entity, Boardroom[24].

References

  1. ↑ 1.0 1.1 1.2 "Alloy 26 Influencers: Meet Jordon Rooney of NFBD". www.alloy26.com. Retrieved 2021-05-07.
  2. ↑ 2.0 2.1 2.2 2.3 2.4 2.5 2.6 News, Renée Gendreau New Castle. "Built Different: Union native's creative agency makes winning impact". New Castle News. Retrieved 2021-05-07. {{cite web}}: |last= has generic name (help)
  3. ↑ 3.0 3.1 3.2 3.3 3.4 3.5 3.6 "Jordon Rooney Named Personal Brand Coach". Duquesne University Athletics. Retrieved 2021-05-07.
  4. ↑ 4.0 4.1 4.2 4.3 4.4 Washington, Jesse (2021-05-03). "Duquesne empowers athletes by hiring 'personal brand coach'". The Undefeated. Retrieved 2021-05-07.
  5. ↑ "Jordan Rooney to speak at Heffern Lecture". The Review. Retrieved 2021-05-07.
  6. ↑ 6.0 6.1 "Former Westminster College football players teach 'never fear being different'". Pittsburgh Post-Gazette. Retrieved 2021-05-07.
  7. ↑ News, Andrew PetyakNew Castle. "Union High graduate heading to Serbia to follow his dream of a professional football career". New Castle News. Retrieved 2021-05-07. {{cite web}}: |last= has generic name (help)
  8. ↑ 8.0 8.1 8.2 8.3 8.4 "Social Media for Good with Pittsburgh Entrepreneur Jordon Rooney". Ascender. 2019-01-22. Retrieved 2021-05-07.
  9. ↑ 9.0 9.1 9.2 9.3 Macel, Mo (2020-01-08). "Cool People Doing Cool Things: Jordon Rooney". Made In PGH. Retrieved 2021-05-07.
  10. ↑ "TEDxUNYP 2020 :: Tedxunyp-cz". www.tedxunyp.cz. Retrieved 2021-05-07.
  11. ↑ "Magazine features three locals for '20 in their 20's'". New Castle News. Retrieved 2021-05-07.
  12. ↑ "Building an authentic brand in the digital age. :: Tedxunyp-cz". www.tedxunyp.cz. Retrieved 2021-05-07.
  13. ↑ "Can high schoolers on social media market better than an agency? Jordon Rooney thinks so". Pittsburgh Post-Gazette. Retrieved 2021-05-07.
  14. ↑ "Plenty of reasons to celebrate for NFBD All-Star players | Trib HSSN | Trib HSSN". 2019-06-01. Retrieved 2021-05-07.
  15. ↑ Harrop, JoAnne Klimovich (2021-04-06). "At Happy Day on North Side, ice cream flavors get hip-hop twist from Wiz Khalifa's manager". TribLIVE.com. Retrieved 2021-05-07.
  16. ↑ www.bizjournals.com https://www.bizjournals.com/pittsburgh/news/2020/08/24/pittsburgh-based-marketing-agency-built-different.html. Retrieved 2021-05-07. {{cite web}}: Missing or empty |title= (help)
  17. ↑ "AVA Digital Awards". enter.avaawards.com. Retrieved 2021-05-07.
  18. ↑ "dotComm Awards". enter.dotcommawards.com. Retrieved 2021-05-07.
  19. ↑ "Hermes Creative Awards". enter.hermesawards.com. Retrieved 2021-05-07.
  20. ↑ "dotComm Awards". enter.dotcommawards.com. Retrieved 2021-05-07.
  21. ↑ "Hermes Creative Awards". enter.hermesawards.com. Retrieved 2021-05-07.
  22. ↑ "College Athletes Are Now Closer To Getting Paid After NCAA Board OKs Plan". NPR.org. Retrieved 2021-05-07.
  23. ↑ Zimmaro, Mark (2021-01-19). "Neumann-Goretti aims to help basketball players build brands". South Philly Review. Retrieved 2021-05-07.
  24. ↑ 24.0 24.1 24.2 24.3 "He's College Sports' First "Personal Brand Coach" — the First of Many". Boardroom. 2021-05-06. Retrieved 2021-05-07.
  25. ↑ DiPaola, Jerry (2021-05-03). "Duquesne basketball hires Jordon Rooney to help players advance their brands". TribLIVE.com. Retrieved 2021-05-07.

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