Joe Rowett

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Joe Rowett
Joe Rowett.jpg
Born (1981-02-04) February 4, 1981 (age 43)
CitizenshipUnited States
EducationBusiness Management
Alma materBoise State University
Known forROI-Focused Digital Marketing, SEO, Link Building

Joe Rowett is an American serial entrepreneur, digital marketing expert, SEO expert, innovative technical strategist, and investor. Rowett is widely recognized as one of the early people who pioneered company growth strategies and generated over 100+ million in revenue for its clients through large-scale advertising. He has been active for over 25 years and has been largely responsible for creating digital marketing and growth ecosystems for his clients. Rowett is best known for his ROI-focused performance-based digital marketing strategies, user acquisition & growth hacking strategies, software product development, and e-commerce infrastructure management.

Rowett is considered an innovative technical strategist and currently serves as CEO of VELOX Media,[1] a premier digital marketing agency in the United States. He has been credited for popularizing “revenue backed search engine marketing” by Fortune 500 companies. During his career, he has founded several companies, including, Exposé Wines, MaxBody, Adapia, MANjunk, BulletHost, and others. Rowett also served as a Mobile and Social Product Strategy Director at[2]

Rowett is considered one of the most successful SEO strategists and agency owners in the last decade, with micro-enterprise and enterprise clients in the Fortune 500 space. Rowett is best known for enacting the best SEO practices,[3] schema implementations, advanced link-building strategies, content development, and syndication. His efforts have rivaled competition by driving a minimum of 400% ROI for clients to expand their search presence and capture conversions in both B2C and B2B industries.[4]

Under his leadership, VELOX Media has consecutively made the Inc. 500/5000 and Statista Financial Times lists in 2019, 2020, 2021, 2022, and 2023. He has also led the acquisition of three separate companies.

Early life and education

Rowett’s father was a military pilot, so he attended a different school every year until 8th grade. Rowett first ventured into business at age 14, teaching himself to code in Visual Basic and developing marketing applications that operated on America Online’s platform. Because he was under 18, he could not make money in affiliate marketing in the U.S., so alternatively, he found a Canadian sponsor to send him paychecks. Rowett attended Boise High School and went to college at Boise State University, where he studied Business Management.

Rowett has completed certifications from different specialties like Google Ads, Google Analytics, User Acquisition Growth Hacking, Software Product Evangelist, and Certified SCRUM Product Owner.


Rowett began his career with RC Corporation in 2001 while attending college. This was the second company he founded, where he gained experience in affiliate marketing.

In 2008, Rowett became CEO of VELOX Media with his experience and knowledge of content marketing, search engine optimization, and management of paid advertising. He developed the company to become more capable in SEM, SEO, SMM, Content Marketing, and Link Building. He is noted for his adherence to and value investing for his clients, which turned VELOX Media into one of the leading ROI-focused digital marketing agencies globally.

Under Rowett's mentorship, VELOX Media became one of the fastest growing companies in the country and ranked 1 percent of ROI agencies internationally. VELOX Media is one of the leading ROI-focused digital marketing agencies. Specifically, target a 400% -800% monthly ROI with special Technical SEO, SEM, SMM, Link Building, and Content Marketing capabilities.

Joe Rowett founded Exposé Wines and the label Lucille Skye a Pinot Noir from Chehalem Mountains AVA in Oregon's Willamette Valley.

Memberships and appointments

Rowett is a member of the Forbes Agency Council, Internet Marketing Association, Digital Marketers Organization, and Boise Advertising Federation.

Awards and recognition

Under Rowett’s leadership, VELOX Media has been recognized on many occasions. Some of them include

  • 2019 Inc. 500 Fastest Growing Company (#181) (VELOX Media)
  • 2020 Inc. 5000 Fastest Growing Company (#2630) (VELOX Media)
  • 2021 Inc. 5000 Fastest Growing Company (#1387) (VELOX Media)
  • 2022 Inc. 5000 Fastest Growing Company (#2836) (VELOX Media)
  • 2022 Inc. 5000 Fastest Growing Company (#3897) (VELOX Media)
  • Inc. Regionals 2022: Rocky Mountains - No. 49 (2022) 115% 2-Year Growth
  • Financial Times: The Americas’ Fastest-Growing Companies 2019 (VELOX Media)
  • Financial Times: The Americas’ Fastest-Growing Companies 2020 (VELOX Media)
  • Financial Times: The Americas’ Fastest-Growing Companies 2021 (VELOX Media)
  • Financial Times: The Americas’ Fastest-Growing Companies 2022 (VELOX Media)
  • 2019 Best Places To Work In Idaho Honoree
  • 2020 Best Places To Work In Idaho Honoree
  • 2021 Best Places To Work in Idaho Ranked #8
  • 2022 Best Places To Work In Idaho Honoree
  • 2023 Best Places To Work In Idaho Honoree

Personal life

Rowett enjoys traveling the world. He is passionate about everything digital, owns a car collection of exotic and vintage automobiles, and collects watches. Rowett has owned over 75 cars to date.


  1. "Joe Rowett | CEO - VELOX Media". Forbes Councils. Retrieved 31 July 2023.
  2. "Catch Up With Us as We Look for a New Home". VELOX Media. Retrieved 31 July 2023.
  3. Rowett, Joe. "Council Post: 5 Strategies For Setting A Practical SEO Budget". Forbes. Retrieved 31 July 2023.
  4. Panel®, Expert. "Council Post: 15 Great Ideas For Agencies To Make The Most Of A Slow Summer Season". Forbes. Retrieved 31 July 2023.

External links