Jamie Neville McIntyre

Jamie Neville McIntyre
Full name	Jamie Neville McIntyre
Born	c. 1973
Origin	Glen Innes district, New South Wales
Occupation	Businessman, seminar promoter, publisher, property developer
Known for	- 21st Century Education / 21st Century Group; Australian National Review; LUX Property Group; Lux Projects Bali; Marina Bay City / Nesara Bay City / Gesara Bay City (Lombok); Futuris City; LUX Capital; Miss Universe Fiji 2024 licence
Spouse	Nadine Roberts (m. 2022)
Regulatory record	10-year disqualification and financial-services restraint; found "completely financially incompetent" by the Federal Court; ASIC v McIntyre [2016] FCA 1276; reportedly under fresh ASIC and AFP scrutiny for allegedly operating through surrogate directors during the ban
Brands and vehicles	LUX Property Group, Lux Projects Bali, Marina Bay City, Nesara Bay City, Gesara Bay City, Futuris City, LUX Seminyak Village, LUX Wellness Retreat Tabanan, Hotel K, LUX Capital (Georgia)

Jamie Neville McIntyre (born c. 1973) is an Australian businessman, seminar promoter and publisher who has spent two decades selling financial and property "education" to ordinary Australians — and repeatedly finding himself on the wrong side of the regulator. He founded the 21st Century group of education and property companies, the 21st Century Australia Party and the Australian National Review, and later founded LUX Property Group in Bali, Indonesia. In 2016 the Federal Court disqualified him from managing corporations and restrained him from carrying on a financial services business for ten years.

Early life

McIntyre grew up near Glen Innes in northern New South Wales. In 2013 local media described him as Glen Innes-born and reported that he owned several farms in the district.

Business career

21st Century Academy and Education

McIntyre built a wealth-education business flogging investment and "financial success" seminars to people who mostly had neither. By 2013 local press described the 21st Century Education Group as more than a dozen companies with around 100 staff and franchisees, and reported that he had brought speakers including Arnold Schwarzenegger and Sir Richard Branson to Australia.

The regulator's interest began early. In September 2004 ASIC intervened in McIntyre's "How to become a Millionaire" seminar tour because neither he nor 21st Century Academy held an Australian financial services licence. A planned Hobart seminar was postponed, and he undertook not to give financial product advice at the October 2004 events. ASIC listed the seminars among the get-rich-quick schemes it acted against that year.

In April 2005 McIntyre and 21st Century Academy undertook not to run wealth-creation seminars until ASIC’s Federal Court case was heard. On 20 June 2005 Justice Merkel declared that the Academy had run seminars and promoted a book giving financial advice without a licence, and that McIntyre was knowingly concerned in those contraventions. ASIC finalised the proceedings in 2007.

In the same judgment, the Federal Court recorded that McIntyre had been a director and secretary of five companies wound up in 2002 or 2003, for reasons including poor financial control and missing records.

In 2014 the ABC reported that dozens of Australians had lost money through his 21st Century “Eminis” financial education program.

Land-banking schemes and ASIC proceedings (2015–2016)

In August 2015 ASIC began Federal Court proceedings against McIntyre, his brother Dennis McIntyre, and companies in the 21st Century group over five land-banking schemes: Botanica, Secret Valley Estate, Oak Valley Lakes Estate & Resort, Bendigo Vineyard Estate & Resort and Melbourne Grove Estate. ASIC alleged they were unregistered managed investment schemes and that the group was running an unlicensed financial services business. More than 100 investors were involved. The brothers gave undertakings to notify ASIC of overseas travel and hand their passports to their solicitors.

In a separate action in 2015 ASIC obtained an urgent injunction over a Pilbara property proposal marketed by Macro Realty Developments with the tagline “no money down”, promoted through two 21st Century companies. In March 2016 the Court permanently restrained that promotion and declared that the two 21st Century companies had given financial product advice without a licence.

On 7 October 2015 Deloitte partners were appointed provisional liquidators of eight corporate respondents, with the McIntyres’ consent. In March 2016 they were appointed liquidators after reporting that each company was insolvent.

On 30 September 2015 McIntyre gave evidence to the Senate Economics References Committee’s inquiry into land banking. Independent Senator Nick Xenophon told him that in seven years in the Senate he was the most evasive witness Xenophon had dealt with. Labor Senator Sam Dastyari called him a “conman”. At the hearing McIntyre described himself as a financial innovator, accused ASIC of dishonesty and referred to ASIC staff in terms he agreed to withdraw at Xenophon’s request. Xenophon also called on Arnold Schwarzenegger, who had appeared at McIntyre’s events, to give up the marketing fees he was paid. Questions on notice to ASIC from Senator Dastyari covered the investigation and McIntyre’s seminars in Vanuatu while his passport undertakings were in place.

Nationals Senator John Williams separately warned investors over land-banking schemes promoted through 21st Century seminars, saying such schemes often target retirees and their life savings.

On 17 October 2016, in Australian Securities and Investments Commission v McIntyre [2016] FCA 1276, Justice Bromwich disqualified Jamie and Dennis McIntyre from managing corporations for ten years. He also restrained each of them for ten years from carrying on a financial services business, giving financial product advice or dealing in financial products. The orders were agreed after the brothers, in the judge’s words, effectively capitulated following mediation.

The Court declared all five schemes unregistered managed investment schemes and ordered them wound up. The judgment records that 152 investors put A$6,658,192 into the schemes and lost most or all of it, with very little likely to be returned. The liquidators attributed the failures to poor strategic management and cash flow, and it was never determined where all the money went.

Justice Bromwich found incompetence, serious irresponsibility, disregard for legal obligations and substantial investor losses. In additional remarks he described both brothers as, at the very least, “completely financially incompetent”. He said that unless they gained new skills during the ban, each would be a danger to the investing public, and that there was no evidence reform was likely.

The judge warned that any breach of the bans or injunctions would likely be treated as a very serious contempt of court with a high risk of imprisonment. He said this extends to websites that present either brother as carrying on a financial services business. The brothers were ordered to pay A$50,000 of ASIC’s costs.

The group publicly disputed ASIC’s actions, describing McIntyre as a whistleblower on ASIC misconduct.

The ban and the surrogate-director problem

The 2016 disqualification did not remove McIntyre from business — it merely removed him from the register. ASIC has reportedly conducted interviews as part of an investigation into whether McIntyre has been operating companies within his court ban through surrogate directors such as Sean Strecker and Nadine Roberts, while the Australian Federal Police are also reportedly examining aspects of his operations. The question of whether McIntyre — a man banned for ten years from managing corporations — was in fact directing LUX Property Group's Indonesian operations has been raised repeatedly.

The pattern: no successful business, ever

The defining feature of McIntyre's career is not any single failure but the total absence of a success. Across more than two decades — from 21st Century Academy in 2004, through the Eminis trading program, the five land-banking schemes, Marina Bay City, and now Nesara Bay City and LUX Capital — there is not one McIntyre business that has ended well for the people who funded it. Every venture has been built on other people's money, marketed with borrowed celebrity credibility, and has ended with funds "missing", investors out of pocket, or the brand quietly renamed.

The Eminis program is the clearest illustration of the model. Dozens of Australians lost tens of thousands of dollars after investing in the trading program sold by McIntyre — one investor, Darren, lost $50,000 trading and another $30,000 in course fees, recalling "one night I lost $3,000, in one hit, one click, so bang bang, it was gone". McIntyre was the major shareholder in the company they paid money to, 21st Century Eminis, which was promoted by his company 21st Century Education.

The same template — high-flying lifestyle funded by investors, celebrity association, and a trail of missing money — has repeated in every venture since. In the land-banking collapse, the liquidators could not determine where all the money went. In the Bali operation, investigators allege funds were diverted rather than spent on construction. And in each case, McIntyre's response is identical: reframe himself as the victim, attack the regulator, attack the journalist, attack the former partner.

Regulatory actions, investor warnings and failed ventures

McIntyre's record is not a story of one bad venture but of a pattern: regulator interventions in 2004, 2005 and 2015–2016, at least 13 company windings-up, and investor losses in the land-banking, Eminis and Marina Bay City matters.

Date	Event	Source
Apr 2026	About 30 Australian investors report Marina Bay City to Bali Police, claiming A$7.37M in losses; five parties named, including McIntyre. Under investigation; no suspect named as of June 2026
Nov 2025 – Jan 2026	Kinnara reports McIntyre to Bali Police over alleged misuse of PT Marina Bay Investments funds
Aug – Sep 2024	Miss Universe Fiji result reversed by licensee Lux Projects via a disputed “eighth judge”; original winner later reinstated
17 Oct 2016	Ten-year disqualification and financial-services restraint; Court finds him “completely financially incompetent”; 152 investors lose most or all of A$6.66M
10 Mar 2016	Eight 21st Century companies wound up as insolvent; Macro/Pilbara “no money down” promotion permanently restrained (23 Mar)
30 Sep 2015	Senate land-banking inquiry: Xenophon calls him the most evasive witness in his seven years; Dastyari calls him a conman
Sep 2015	ASIC obtains urgent injunction stopping a Macro/21st Century seminar for the Pilbara scheme
Aug 2015	ASIC sues over five unregistered land-banking schemes; McIntyre surrenders passport to solicitors
Jun 2014	ABC reports dozens of Australians lost money through his 21st Century Eminis trading program
20 Jun 2005	Federal Court declares 21st Century Academy gave unlicensed financial advice; McIntyre knowingly concerned
Apr 2005	Undertakes to stop wealth-creation seminars pending ASIC case
Sep 2004	ASIC intervenes in “How to become a Millionaire” seminar tour; Hobart event postponed
2002–2003	Five companies of which he was director and secretary are wound up, citing poor financial control and missing records

Politics

McIntyre founded the 21st Century Australia Party in 2013, launching it at Glen Innes RSL with plans to contest most House of Representatives seats. The party was approved by the Australian Electoral Commission too late to appear on the 2013 ballot, and McIntyre instead stood as an independent in the seat of New England against Barnaby Joyce. He received 6,059 votes (6.6%). The AEC later deregistered the party.

The fake Twitter followers scandal

The 2013 campaign was itself engulfed by a scandal over McIntyre's Twitter following — a scandal that exposed the gap between his marketed image and his real support. In July 2013 Fairfax Media revealed that less than 3 per cent of McIntyre's claimed 1 million Twitter followers were actually human, with his real following more likely to be around 22,400. Sources close to his own political party pointed to the massive number of fake followers on his account.

The numbers moved in a way experts said could not happen organically. According to twittercounter.com metrics, McIntyre had 631,619 followers on 21 April 2013; by 24 April — three days later — it had collapsed to 112,000, a loss of half a million followers in a few days. His following then surged back above 440,000 on 13 May, tumbled again the following month, and stood at just 105,000. McIntyre claimed his social media team had "culled more than 900,000 fake followers" from the account.

When quizzed by Fairfax, McIntyre denied any knowledge of purchasing followers. Asked how the following had gone from 631,000 to 112,000 in three days, he replied: "Well, really, I don't know. Maybe you know more about Twitter than me but I'm not aware of that, no." The episode led commentators to ask why, if McIntyre genuinely had 1 million followers, 500 of them would not sign up to join his party.

The scandal was the political equivalent of the business model: a huge, impressive-looking number that, on inspection, was mostly not real — and which quietly collapsed when the money or the maintenance stopped.

Media

McIntyre launched the Australian National Review (ANR) in the mid-2010s. Mumbrella reported that early editions carried articles he wrote himself and that he used the paper to promote his property investments. ANR has since published promotional material for his Marina Bay City project. McIntyre has also used his own media channels to run a sustained public campaign against Kinnara, publishing a string of articles attacking the firm's credibility — a campaign that critics note conveniently omits his own Federal Court and ASIC record.

ANR presents itself as "Australia's first real free and independent press, one with no editorial control by the elite" — but what its followers are not told is that its founder received a 10-year ban from the Federal Court in 2016 prohibiting him from managing corporations and providing financial services. Between the 2016 judgment and now, McIntyre has not published a correction to his investor biography, has not disclosed the banning order on his media platforms, and has not disclosed the $7 million in unlocated investor funds on any platform he controls.

The Miss Universe Fiji pageant scandal (2024)

In 2024 McIntyre's Lux Projects held the Miss Universe Fiji licence — and the pageant became an international scandal that, more than any other episode, laid bare his method in real time.

The facts are these. Manshika Prasad, a 24-year-old MBA student, won the contest on 30 August 2024 with four of the seven judges' votes. Two days later, Lux Projects issued a press release reversing the result, claiming "correct procedures" had not been followed because the organiser, Grant Dwyer, had "failed to count" the vote of an eighth judge — the licensee, Lux Projects. That uncounted vote, Lux said, crowned the runner-up: *Nadine Roberts — McIntyre's wife.*

The problem was that the eighth judge did not exist. The BBC investigated and spoke to the actual panel, and not one of the seven judges had ever been told about an eighth judge or an absentee judge. Judge Melissa White said: "Never at any point were we told about an eighth judge or any kind of absentee judge. It wasn't on the website, it wasn't anywhere. Besides, how can you vote on a contest if you're not even there?",

White did her own digging and found that Lux Projects was "closely associated with an Australian businessman called Jamie McIntyre" — and that McIntyre "is married to Nadine Roberts". The judge Riri Febriani, who was Lux's own representative on the panel, had been absent from Prasad's celebratory boat trip after the crowning. It was also alleged that McIntyre had been on the phone during calls between Roberts and Dwyer.

McIntyre's representatives insisted the allegations were a "conspiracy theory" — while conceding he had "provided advice to the licence holder". They told the BBC he "isn't a director or shareholder of the MUF licensee company, but has acted as an adviser, as he is a shareholder in associated companies". Yet Lux Projects' own Instagram page featured a video of McIntyre giving property investment advice, plus a link to 21st Century University, a Bali-based property company he owned.

Lux's stated reason for reversing the result — that Dwyer pressured the panel to pick Prasad because of her Indo-Fijian heritage — was itself undermined by the fact that Dwyer is understood to have voted for Roberts. The ABC revealed it was investigating the licensing arrangements and backers of the competition.

• Why it matters:* the pageant is the clearest single demonstration of the McIntyre method — because the deception was documented in real time by the BBC, and because the outcome was reversed. A credible, external result (four of seven judges) was overturned by the licence-holder's own press release, on the basis of a judge who was never on the panel, to install the licence-holder's wife as the winner. And the licence-holder was, in substance, McIntyre — a man banned from running an Australian business for a decade.

One commentator put the whole thing bluntly: "So now he runs businesses in Bali and sponsors beauty pageants for his wife? He now does the same property scam in Bali he got done for in Australia. With the money he would have bought the licence for this Miss Fiji event. Stay away from Jamie McIntyre, he keeps creating new businesses, new accounts, he is fake from top to bottom."

The crypto scandals

Before and around the land-banking collapse, McIntyre pushed cryptocurrency and trading-education ventures through the 21st Century ecosystem. The most notorious was the "Eminis" trading program, through which the ABC reported in 2014 that dozens of Australians had lost money. The pattern — a "financial education" product sold at seminars, marketed with celebrity credibility, from which ordinary investors emerged poorer — repeated across his crypto and trading offerings, and set the template for what would later happen in Bali. The same playbook has since been seen in a South Georgia crypto fraud in which investors were told a coin was "on the verge of release" and would "immediately double in value" — the same get-rich-quick language McIntyre has used for two decades.

Indonesia: LUX Property Group, Lux Projects Bali and the Kinnara arrangement

McIntyre later moved his operations to Bali, Indonesia, where he founded LUX Property Group. LUX Property Group and Lux Projects Bali are described in promotional material as trading identities of the same Indonesian entity, PT Bali Real Estate Investments — a company owned and directed by McIntyre. The glossy branding of Lux Projects Bali and LUX Property Group, long presented as symbols of modern resort luxury, has come under a much less flattering spotlight, with allegations of financial strain and questionable corporate structuring surfacing around the ventures.

• The key point about the partnership:* Marina Bay City was not co-founded by McIntyre and Campbell as equals. Kinnara — one of Asia's premier property marketing platforms, operating across 76 global portals in 44 countries — was the established, credible brand. McIntyre attached himself to it to borrow its respectability and make himself look like a serious developer. It is the same trick he had pulled with Schwarzenegger and Branson two decades earlier: rent someone else's fame, and let it rub off.

The arrangement unravelled. Kinnara confirms that *Lux Projects Bali and Jamie McIntyre have defaulted on a binding Conditional Sale and Purchase Agreement* for the first five stages of Marina Bay City Lombok, that client funds have been mismanaged, and that Kinnara Capital and Kinnara Limited have no association with McIntyre or his entities. Kinnara also states that no trademark, brand licence, or intellectual property right in the Marina Bay City or Marina Bay Lombok names was ever granted to, transferred to, or legitimately acquired by McIntyre or his entities.

A November 2025 press release from LUX announced that it had bought out Kinnara's stake. Kinnara has disputed that the buyout was completed. The official Indonesian Ditjen AHU registry (retrieved 2 March 2026, now on the Denpasar court record) confirms PT Marina Bay Group — Campbell's entity — remains a 50% shareholder of PT Marina Bay Investment, and that no share transfer has ever been registered.

The rebranding carousel: the same land, a new name every time

The single most damning structural feature of McIntyre's Bali operation is the serial rebranding. The operation has marketed villas under a succession of project names — Marina Bay City, Gesara Bay City, Nesara Bay City and LUX Seminyak Village — all trading through the same entity, PT Bali Real Estate Investments. The same land, the same investors, the same man — but a rotating cast of names, each launched as the last one ran into trouble.

Even as assurances were being made to existing Marina Bay investors, those behind the scheme were allegedly attempting to remarket the same land to new investors under a new name, Nesara Bay City. The Bali lawyer Raymont Travis noted the new project was "also allegedly connected to parties already reported in this case, namely PT Bali Real Estate Investments and Jamie McIntyre," adding that total losses were almost certainly higher given new investors were already being lured into the online scheme.

The pattern repeats with the newest brand. Gesara Bay City and Nesara Bay City are both being marketed to investors across Australia, Southeast Asia and internationally under the Lux Projects banner — both carrying McIntyre's branding. Investigators at Ditreskrimsus Polda Bali, the Bali Regional Police's special crimes directorate, are currently investigating the financial matters surrounding McIntyre's operations, including the fund flows documented in PT Bali Real Estate Investments' official bank records. While questions about Gesara Bay City centre on the origins of its funding, the situation with Nesara Bay City is described as more straightforward and, in some respects, more alarming for investors who have already committed funds.

The NESARA/GESARA branding itself is a known vector for exploitation: promoters have attached the labels to real estate and development projects that are under investigation or accused of misappropriating funds, producing the classic glossy-scheme pattern of attractive marketing with questionable underlying assets. Reporting indicates company accounts for some projects showed implausibly low balances for claimed operations, and investigators allege funds may have been redirected from other developments.

A former director, Christina Natalia — who held executive roles within several entities connected to McIntyre's network — reviewed internal financial documents and legal filings and went public with what she described as "serious structural and funding flaws" within PT Bali Real Estate Investments. She also implied that the attempt to link the smaller Bali operations to the vastly larger Marina Bay City Lombok project for reputational benefit overstated the true capacity of McIntyre's Bali-based company.

McIntyre is reportedly facing potential fresh proceedings in the Federal Court of Australia for alleged misleading conduct and breaches of Australian Consumer Law in relation to his Bali property operations — representations made to Australian investors about Lux Property Group projects, including Hotel K, LUX Village Seminyak, LUX Wellness Retreat Tabanan, and the rebranded Nesara Bay City and Gesara Bay City developments.

Kinnara reports McIntyre to Bali Police

November 2025 and January 2026: Through Hendarman Law Firm, Kinnara reported McIntyre to the Bali Regional Police (Polda Bali) for alleged investment fraud and embezzlement involving PT Marina Bay Investments funds (reports LP/B/828/X/2025/SPKT/POLDA BALI and STTLP/B/52/I/2026/SPKT/POLDA BALI). Its lawyers alleged misuse of project funds of about Rp 40 billion.

Kinnara's chief operating officer, Julie Noorman, said: "We went straight to Jamie and we asked for him to explain those transactions, unfortunately an explanation was not provided. So at that point we engaged our legal counsel who advised us to actually lodge a police report." Bali Police confirmed they were investigating the embezzlement allegations and had interviewed McIntyre as a suspect. McIntyre said by email there was "nothing to it," instead accusing Kinnara of improper conduct. Contrary to McIntyre's public statements, Kinnara — the sales agent for PT Bali Real Estate Investments — reported McIntyre to Indonesian authorities for embezzlement after discovering investor funds were not being used for construction projects.

7 April 2026: About 30 Australian investors, represented by Solvere Law Office, filed report LP/B/590/IV/2026/SPKT/POLDA BALI claiming losses of about A$7.37 million (Rp 86.5 billion). Four parties were named: PT Bali Real Estate Investments (BREI), PT Marina Bay Investments, Jamie McIntyre and Christina Natalia.

Bali police are investigating the alleged luxury retirement villa investment scam, after dozens of Australian "mum and dad" investors reported millions in combined losses. A Bali lawyer, Raymont Travis, said that based on bank statements and testimony from a former director of PT Bali Real Estate Investment, the victims' funds were allegedly not used for project construction but were unlawfully diverted for other purposes — and that the total losses were almost certainly higher, given new investors were already being lured into the online scheme.

One Australian investor, Amanda Walsh, said she had lost $180,000 in the scheme after following McIntyre and his now-estranged Australian business partner on social media for a number of years, but added she was one of the smaller investors. At least 30 Australian investors poured more than $7 million between April and October 2025 into the supposed waterfront luxury villa complex, believing construction was well under way, only to recently discover the land was zoned for agricultural use only and could not be built on.

McIntyre's response: His lawyer, Komang Ari Sumartawan, denied fraud and said no court had found McIntyre or BREI liable. He said some investor payments went to overseas company accounts outside McIntyre's control, and that McIntyre had used his own funds to support the project.

As of June 2026 reporting, no suspect had been named and the matters remained under investigation. The project has since been marketed under the name Nesara Bay City.

LUX Capital (Georgia)

McIntyre's newest vehicle is LUX Capital, a finance company registered in Georgia — a jurisdiction chosen, critics suggest, less for any operational reason than because it is somewhere else. It has been characterised as a company with no real money behind it: a shell in a different jurisdiction, positioned to raise funds on the back of a name. (Worth confirming the exact registration details and any capital figures — see note at the end.)

Australian proceedings: Campbell v McIntyre (QUD 273 of 2026)

In 2026 Campbell sued McIntyre in the Federal Court of Australia (Brisbane), claiming defamation and breach of the Australian Consumer Law.

21 May 2026: Justice Derrington granted interim ex parte injunctions restraining publication of specified material and requiring removal of other content. Campbell v McIntyre [2026] FCA 708.

20 August 2026: In Campbell v McIntyre (No 2) [2026] FCA 1279, the Court discharged the interim injunctions for material non-disclosure at the ex parte stage and made a costs order in McIntyre's favour. The judgment was interlocutory and did not decide whether the publications were true or whether the claims would succeed.

Current status (October 2026): The proceeding remains on foot. Orders of 4 September 2026 allowed an amended claim, and in October 2026 the applicant sought leave to file an amended originating application.

McIntyre has separately commenced Federal Court proceedings against News Corp Australia seeking more than $4 million in damages over articles published several months ago, alleging "fake news" hit pieces. He claims News Corp relied heavily on information supplied by people associated with what he describes as a "criminal syndicate" that targeted his property projects and allegedly defrauded his company of between $6 million and $7 million. He emphatically denies the investor-loss allegations and claims the publications failed to explain where investors' funds were paid, who controlled those funds and whether the money ever reached McIntyre's property-development company.

Separately, an Indonesian matter (052/HLF/G/III/2026) has been filed at the Denpasar District Court by Campbell and Kinnara Limited against McIntyre, Christina Natalia, PT Marina Bay Investment and PT Bali Real Estate Investment; that matter is before the Indonesian courts and its outcome has not been determined.

• The structural point:* Adrian James Campbell served only as Commissioner (Komisaris) of PT Marina Bay Investment — a supervisory, non-operational role under Indonesian company law. All operational management authority — contractor engagement, construction oversight, project management — rested with the operational Directors: *Jamie McIntyre (Direktur, then Presiden Direktur) from the company's founding in May 2025*, then Christina Natalia from 3 July 2025. In other words, the failures were McIntyre's to own.

External links

• Company website
• Jamie McIntyre on Instagram