Jake Rich

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Jake Rich
Jake Rich.jpg
Jakob Richardson

(1989-01-05) January 5, 1989 (age 33)
Height182 cm (6 ft 0 in)

Jakob Richardson (born 5 January 1989), also known as Jake Rich, is an award-winning Australian YouTuber, traveling filmmaker, digital artist, and photographer. He is regarded as a pioneer in the action camera filmmaking space.[1] He is one of Australia's most popular digital creators, amassing over 150K subscribers on his YouTube Channel. He was also the first Australian global ambassador for youth travel company Contiki.[2]

Rich is the co-founder of NotJustColour, an action camera masterclass, and platform that aims to inspire the next generation of content creators.[3] Known for his diverse and exuberant work, Jake Rich has created travel films in over ten countries. His content revolves around action camera mastery, capturing the beauty of locations, and bringing them to life.[4]

Winner of the Best Upcoming Presenter Award at Simon Cowell's The You Generation, the GoPro Creator summit[5] Best Video two consecutive years, and ranked in Australia's Top 50 Influencers list, he has also attracted media attention, getting featured in several local and national outlets like Perth Now, New York Folk, and others.

Early life and education

Rich was born on 5 January 1989 in Sydney, Australia. In 2012, he enrolled in the SAE Institute to pursue a year-long diploma course in Sound Design. He graduated with a Diploma of Sound Production and a certificate III in Electronic Music Production.


Rich began his career in 2009 as a street team member at Nova Entertainment. He worked for over five years as responsible for integration project management, running promotional activations, and experiential marketing.[6] In addition, Rich hosted a community radio show on Brisbane community radio station 4ZZZ while also presenting On-Air at Nova 106.9, covering mid-dawn broadcasts in 2013.[7]

Simultaneously, Rich also started creating online content and became more and more inclined toward video production and podcasting. In 2014, Rich starred as a loved housemate on Big Brother Australia, a popular reality tv show broadcast on Channel 7.[8]

In 2016, Rich joined Gelato Messina as a social media manager and lead content creator. He worked for over a year producing content for the company's multiple social media platforms, including Instagram, Facebook, Twitter, Youtube, and others.[9]

In 2017, Rich started a media production house to produce unique, interactive, travel and adventure-related content.[10] He soon thereafter was offered the opportunity to become the first Australian global ambassador for the youth travel company Contiki. Since then he has created branded content for Adobe, GoPro, Red Bull, and Insta360. Rich has also contributed heavily to Contiki's subsidiary Six-Two, writing articles on his expertise, travel and adventure filmmaking.[11]

In 2018, Rich launched Not Just Colour with Anna Chahuneau. An online teaching platform where Rich and Chahuneau share their expertise as content creators and filmmakers, helping the upcoming generation tap into their hidden potential and make full use of their creative tools and skills.[12]

Most of his work is available on his YouTube channel, which has become one of the fastest-growing travel and technology channels in 2021. In addition, Rich is the recipient of multiple awards for his extraordinary approach to content creation. He is currently based in Paris, working on expanding NotJustColour and developing his Youtube content.[13]


  • Best Upcoming Presenter in 2014, Simon Cowell’s The You Generation YouTube network
  • Australia's Top 50 Influencers Awards 2017 (number 30 Jake Rich)[14]
  • GoPro Creator Summit 2018 (the best overall Creator Summit recap video)
  • GoPro Creator Summit 2020 (the best overall Creator Summit recap video)


In the media



  1. "All About Adventures by Jake Rich | Epidemic Sound". www.epidemicsound.com. Retrieved 19 November 2021.
  2. "Contiki's version of the American Road Trip can't be beat". six-two by Contiki. 28 September 2021. Retrieved 19 November 2021.
  3. "My trip to China completely changed my outlook on cultural differences". six-two by Contiki. 4 September 2018. Retrieved 19 November 2021.
  4. "GoPro courts influencers in a bid to go beyond action sports". Digiday. 27 July 2018. Retrieved 19 November 2021.
  5. "GoPro Creator Summit: That's A Wrap, Eh". gopro.com. Retrieved 19 November 2021.
  6. "Red Bull Sound Supply — High quality music for your online videos". Red Bull Sound Supply. Retrieved 19 November 2021.
  7. "Podcast with Jake Rich, content creator and social media manager, Gelato Messina". Inside Retail. 24 August 2016. Retrieved 19 November 2021.
  8. "Musicbed". www.musicbed.com. Retrieved 19 November 2021.
  9. "My unforgettable trip to Scandinavia taught me what 'hygge' really means". six-two by Contiki. 11 September 2019. Retrieved 19 November 2021.
  10. Samios, Zoe (1 February 2017). "Contiki asks adventurers to reflect on life-changing travel experiences in latest work". Mumbrella. Retrieved 19 November 2021.
  11. "How do I… use a drone to capture travel content?". six-two by Contiki. 18 October 2019. Retrieved 19 November 2021.
  12. "How do I… create awesome GoPro travel videos?". six-two by Contiki. 9 October 2019. Retrieved 19 November 2021.
  13. Boom, Daniel Van (17 October 2014). "Jake Rich and Lisa Clark attend Miley Cyrus gig together". Mail Online. Retrieved 19 November 2021.
  14. Dawson, Abigail (16 March 2017). "How Ridiculous channel tops Australia's Top 50 Influencer Awards". Mumbrella. Retrieved 19 November 2021.

External links