Haley Rosen

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Haley Rosen
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Born (1993-06-01) June 1, 1993 (age 31)
Los Angeles, California
Alma materStanford University
  • Businesswoman
  • Social media personality

Haley Rosen (born June 1, 1993) is an American businesswoman and social media personality. A former professional soccer player, Rosen is the founder and CEO of the women's sports media start-up Just Women's Sports.

Early Life

Rosen was born and raised in Los Angeles, California. She attended Stanford University on a soccer scholarship, where she played for the women's soccer team from 2011-2016. Rosen was a member of the team that won the 2011 NCAA Championship and was a 2015 All-Pac-12 First Team member.


After graduating from Stanford, Rosen played soccer professionally both in the US and abroad. She founded Just Women's Sports in 2020, initially launching on social and the web. Rosen has said she launched the company in her free time after realizing it was too difficult to keep up with former teammates and friends who were still playing professionally.[1]

In 2020, Just Women's Sports launched The Just Women's Sports Podcast (later, The Players Pod) with two-time World Cup winner Kelley O'Hara of the USWNT.[2] In 2021, Rosen raised a $3.5 million round of seed funding from a group of venture capitalists including Kevin Durant, plus athletes such as O'Hara, Elena Delle Donne, Hilary Knight, Sam Mewis and Arike Ogunbowale.[3] In 2022, Rosen secured a further investment round of $6m led by Joe Tsai.[4]

Rosen was named to the Forbes 30 Under 30 list in November 2021. In 2022, Rosen delivered a TEDx talk called "The problem with women's sports," which argued that internal stakeholders had hindered the growth of women's sports by mis-marketing athletes and teams.[5] In 2023, Rosen said the company had reached over 75 million users and generated over 250 million social impressions during the 2023 FIFA Women's World Cup.[6]


  • Forbes 30 under 30
  • SBJ’s New Voices Under 30[7]
  • Insider's Most Influential Women in Sports[8]


  1. Rosen, ByKristi. "Haley Rosen". Forbes. Retrieved 2023-11-13.
  2. "Kelley O'Hara introduces The Players' Pod with expanded conversations". Just Women's Sports. Retrieved 2023-11-13.
  3. "Just Women's Sports raises $3.5 million in seed funding | JWS". Just Women's Sports. Retrieved 2023-11-13.
  4. "Billionaire Joe Tsai, Billie Jean King Back Just Women's Sports". Bloomberg.com. 2022-06-09. Retrieved 2023-11-13.
  5. The problem with women's sports Haley Rosen TEDxBoston, retrieved 2023-11-13
  6. "Haley Rosen". X (formerly Twitter). Retrieved 2023-11-13.
  7. "New Voices Under 30: Haley Rosen". www.sportsbusinessjournal.com. 2020-12-14. Retrieved 2023-11-13.
  8. Rodriguez, Margaret Fleming, Lucia Moses, Ashley. "28 of the most influential women executives in sports media, driving deals with the NFL and NBA, expanding coverage of women's sports, and more". Business Insider. Retrieved 2023-11-13.{{cite web}}: CS1 maint: multiple names: authors list (link)

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