Frutiger Aero
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Frutiger Aero is a design style and Internet aesthetic that was popular from 2004-2005 to 2013.[1][2] It is characterized by modern and organic themes associated with nature, glass, water and air.[1] It was a form of UI design and considered as a successor to the Y2K movement and similar to Windows Aero. Common features of Frutiger Aero include shiny and glossy textures, sparkles, a tertiary color palette, grass, bokeh and bubbles[3][4].
History
The term Frutiger Aero was coined by Sofi Lee[2] after Adrian Frutiger, whose typeface was popular with computer interfaces and corporate materials of the time, and Windows Aero, the UI theme of Windows Vista[5].
In the 2000s, Frutiger Aero came as a necessity for tech companies to make new technologies accessible to as many people, using familiar, skeuomorphic and humanist designs[3]. After the futuristic chaos of Y2K, Frutiger Aero was the corporate attempt to reassure people that their technological products are trustworthy, reliable and non-threatening, with an aesthetic using natural imagery, clean lines, and calming colors[5].
Between 2012 and 2014, user interfaces on desktops, mobile devices, and websites underwent a cardinal shift towards flat design.[6] This shift coincided with the decline of Frutiger Aero and Windows Aero.
In the early 2020s, Frutiger Aero has known a nostalgic revival on Reddit, YouTube as well as Tiktok[1][5] where the hashtag #frutigeraero was used over 30 million times[7].
References
- ↑ 1.0 1.1 1.2 "What is frutiger aero, the aesthetic taking over from Y2K? | Dazed". dazeddigital. 2023-02-04. Archived from the original on 2023-03-17. Retrieved 2023-03-17.
{{cite web}}:|archive-date=/|archive-url=timestamp mismatch (help) - ↑ 2.0 2.1 "Frutiger Aero — Are.na". are.na. 2023-03-15. Archived from the original on 2023-03-17. Retrieved 2023-03-17.
{{cite web}}:|archive-date=/|archive-url=timestamp mismatch (help) - ↑ 3.0 3.1 "What is Frutiger Aero? Uncovering the nostalgic 2000's aesthetic | US Mobile". usmobile.com. 2023-03-14. Archived from the original on 2023-03-17. Retrieved 2023-03-17.
{{cite web}}:|archive-date=/|archive-url=timestamp mismatch (help) - ↑ "Consumer Aesthetics Research Institute". cari.institute. 2023-01-16. Archived from the original on 2023-03-17. Retrieved 2023-03-17.
{{cite web}}:|archive-date=/|archive-url=timestamp mismatch (help) - ↑ 5.0 5.1 5.2 "What Frutiger Aero teaches us about niche internet aesthetics". web.archive.org. 2023-01-30. Archived from the original on 2023-03-17. Retrieved 2023-03-17.
{{cite web}}:|archive-date=/|archive-url=timestamp mismatch (help) - ↑ Burmistrov, Ivan; Zlokazova, Tatiana; Izmalkova, Anna; Leonova, Anna (2015). Abascal, Julio; Barbosa, Simone; Fetter, Mirko; Gross, Tom; Palanque, Philippe; Winckler, Marco (eds.). "Flat Design vs Traditional Design: Comparative Experimental Study". Human-Computer Interaction – INTERACT 2015. Cham: Springer International Publishing: 106–114. doi:10.1007/978-3-319-22668-2_10. ISBN 978-3-319-22668-2.
- ↑ "#frutigeraero | TikTok". web.archive.org. 2023-02-05. Retrieved 2023-03-17.
External links
This article "Frutiger Aero" is from Wikipedia. The list of its authors can be seen in its historical. Articles taken from Draft Namespace on Wikipedia could be accessed on Wikipedia's Draft Namespace.