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Fashiola logo.png
HeadquartersAmsterdam, Netherlands
Area servedworldwide
  • Jan-Willem Tusveld
  • Rudy Kappert
  • Peter Langenkamp
IndustryInternet and Fashion
ServicesPrice comparison services
Launched2012; 12 years ago (2012)

FASHIOLA is a digital fashion aggregator platform owned by LIFULL CO.[1][2][3][4] Launched in 2012 with the name Kleding.nl as a fashion search engine, which operates with the name FASHIOLA around the world.[5][6][7][8] The company has its headquarter in Amsterdam with offices in Madrid as well..[9]


The company was founded in 2012 in Nijverdal, The Netherlands with the name KLEDING B.V. by Jan-Willem Tusveld, Rudy Kappert and Peter Langenkamp.[10][11] [12][13] Initially, the company had only available in the Dutch website but with 7.5 million sales in the first fiscal year, the company expanded to the international markets with the name FASHIOLA.[14][15] The website was first launched in Germany in 2013, followed by Great Britain in 2014, and France, and Spain in 2015.[16][17][18][19][20]

In 2017, the Spanish company Mitula Group acquired KLEDING B.V. and its brand FASHIOLA for 11 million euros.[21][22][23] In 2018 the company launched the website in Czech Republic. Allowing then FASHIOLA to be available in 25 markets.[24][25][26]

In January 2019, Mitula Group (including Kleding.nl/Fashiola) was acquired by the japanese group LIFULL CO to form a major alliance as LIFULL CONNECT, with brands like Dot Property, Mitula, Trovit, and Resem.[27]


Users can browse the website to find a fashion product that they are interested in, or one that looks similar to what they are looking for, with the advantage of finding and filtering through all kind of different shops collected in one single website. Users can make more specific search by filtering by price range, sizes, color, brand, product category or new collections.[28] Once they have made their decision, the shoppers are redirected to the specific shop for finalizing the purchase.[29][30] They can set product sale alerts and be notified when the product price is on sale or if there is a specific discount code.[31] Shoppers can also save products in their account and receive alerts when the size and style is back in. FASHIOLA also allows users to create their own stylebooks, by selecting the fashion items they like.[32][33] This feature allows users to generate content and viral promotion of fashion products and share it with friends, contacts and fellow shoppers.[34]


  1. "DPG Media Privacy Gate". myprivacy.dpgmedia.nl. Retrieved 2020-09-04.
  2. "Kleding.nl investeert miljoen in crossmediale campagne". MarketingTribune (in Nederlands). Retrieved 2020-09-04.
  3. Redactie, Author (2013-04-26). "Mannen kopen meer kleding online". Women Online (in Nederlands). Retrieved 2020-09-04. {{cite web}}: |first= has generic name (help)
  4. "Fashiola.es más de 1.800 marcas a tu alcance – StylersMag". stylersmag.com. Retrieved 2020-09-04.
  5. van Loon, Esmerij (3 March 2017). "Clothes.nl and Fashiola acquired for 11 million". Fashion United.{{cite web}}: CS1 maint: url-status (link)
  6. "Beursgenoteerde Mitula Group koopt Kleding.nl". www.couturekrant.nl. Retrieved 2020-09-04.
  7. "Kleding.nl als Fashiola van start in Groot-Brittannië". Twinkle (in Nederlands). Retrieved 2020-09-04.
  8. Alonso, Rebeca (2014-12-12). "EL SHOPPING ONLINE DE MARCAS Y TIENDAS DE MODA". Revista Love (in español). Retrieved 2020-09-04.
  9. "5 neue Start-ups: Ecotastic, Fashiola, Ezebee, Beatguide, Faibl". deutsche-startups.de (in Deutsch). 2013-05-29. Retrieved 2020-09-04.
  10. Terra, Caitlyn (2017-02-01). "Vier vragen aan Peter Langenkamp van Kleding.nl". fashionunited.nl (in Nederlands). Retrieved 2020-09-04.
  11. "Kleding.com verliest zaak om handelsnaam". Emerce (in Nederlands). Retrieved 2020-09-04.
  12. "Kleding.nl zegeviert in naamskwestie". Sprout (in Nederlands). Retrieved 2020-09-04.
  13. "Kleding.nl breidt uit naar het buitenland". twinklemagazine.nl/.{{cite web}}: CS1 maint: url-status (link)
  14. "Retailomzet Kleding.nl krijgt internationaal karakter". Twinkle (in Nederlands). Retrieved 2020-09-04.
  15. "Zoekmachine Kleding.nl meldt 7,5 mln omzet in een jaar". fashionunited.nl (in Nederlands). 2013-04-16. Retrieved 2020-09-04.
  16. "DPG Media Privacy Gate". myprivacy.dpgmedia.nl. Retrieved 2020-09-04.
  17. ""Meer dan de helft van de omzet uit buitenlandse activiteiten"". Internetkassa - vergelijk psp's en iDEAL (in Nederlands). 2017-01-31. Retrieved 2020-09-04.
  18. "Kleding.nl reserveert 1 miljoen euro voor crossmediale campagne". Emerce (in Nederlands). Retrieved 2020-09-04.
  19. "Fashion search engine Fashiola launches in the UK". InternetRetailing. Retrieved 2020-09-04.
  20. "Kleding.nl breidt uit naar het buitenland". Twinkle (in Nederlands). Retrieved 2020-09-04.
  21. "The Australian Mitula Group takes over the Dutch clothing search engine Jurk.nl. This was announced by Jurk.nl on Friday". nu.nl/. 3 March 2017.{{cite web}}: CS1 maint: url-status (link)
  22. "Mitula Groep koopt kleding.nl voor 11 miljoen". Twinkle (in Nederlands). Retrieved 2020-09-04.
  23. "BRIEF-Mitula Group expands fashion vertical by acquiring Kleding BV". reuters.com/.{{cite web}}: CS1 maint: url-status (link)
  24. Terra, Caitlyn (2017-01-31). "Kleding.nl expandeert in 15 landen". fashionunited.nl (in Nederlands). Retrieved 2020-09-04.
  25. "Kleding.nl lanceert Fashiola in Engeland". Emerce (in Nederlands). Retrieved 2020-09-04.
  26. "Fashion search engine Fashiola launches in the UK". fashioninsight.co.uk/.{{cite web}}: CS1 maint: url-status (link)
  27. Trovit (2019-01-28). "Trovit and Mitula Group come together to become LIFULL CONNECT, the biggest Real Estate aggregator in the world". Trovit Corporate. Retrieved 2020-09-04.
  28. Massey, Tamara. "Fashiola: say "hola" to the fashion finder". The Upcoming. Retrieved 2020-09-04.
  29. "La plataforma holandesa Fashiola desembarca en España con la oferta de Amazon, Asos y Zara". www.modaes.es (in español). Retrieved 2020-09-04.
  30. "FASHIOLA.ES: el buscador de moda más completo llega por fin a España". Revista Fashion Export (in español). 2014-12-10. Retrieved 2020-09-04.
  31. elEconomista.es. "El motor de búsqueda de ropa internacional Fashiola llega a España - elEconomista.es". www.eleconomista.es (in español). Retrieved 2020-09-04.
  32. "El motor de búsqueda de ropa internacional Fashiola llega a España". www.estrategiasdeinversion.com (in español). Retrieved 2020-09-04.
  33. "Fashiola". Mynewsdesk (in svenska). Retrieved 2020-09-04.
  34. July 2014, Taryn Davies | 25. "Online fashion portal Fashiola adds new shops for even more style". www.femalefirst.co.uk. Retrieved 2020-09-04.

In the media


External link