Faraz Zaidi

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Faraz Zaidi
Arif Wala Tehsil, Pakistan
Alma mater
OrganizationProfound (Founder and Creative Director)

Faraz Zaidi is a Pakistani-American Entrepreneur, Fashion Designer and Business Development Consultant based in New York.[1][2][3] He is the Founder and Creative director of Profound, a Global Luxury Fashion Clothing and Accessories brand, headquartered in New Jersey.[4][5]

As an experienced business development consultant, Zaidi’s areas of expertise are brand building, product design, e-commerce, creative direction, supply chain management and manufacturing.[6][7]

Early life and education

Zaidi was born in Arif Wala Tehsil, East Pakistan, and raised in Central New Jersey, USA. He holds two bachelors degrees in visual arts and managerial economics from Mason Gross School of the Arts and Rutgers University. Zaidi worked at McGraw Hill Higher Education as a designer during before his graduation. He directed design for college textbooks used by all major American Universities.


Zaidi established Profound Co. in 2009 as a global luxury fashion clothing and accessories brand.[8][9] Since its inception, the brand has grown with presence in over six continents and products sold online and through 200+ stores worldwide.[10][11] The brand has gained widespread recognition, adorned by several notable celebrities and artists such as Justin Bieber, Post Malone, Rihanna, Kendrick Lamar, The Weekend, and Odell Beckham Junior, etc. Additionally, Profound has collaborated with global brands such as Pepsi, Urban Outfitters, and American mainstream singers Chainsmokers and has been highlighted in prestigious publications such as Time, Fast Company, and Forbes.[12][13] Most of Zaidi’s work uses personal and social experiences and storylines as a technique for communication through fashion.[14][15][16]

As an experienced business development consultant, Zaidi is known for assisting companies and individuals in building their brand, online presence, business development, product line, and managing large scale projects to assist in achieving substantial growth and clarity of objectives.[17][18] His areas of expertise include creative direction, meaningful branding, accessory and clothing design, e-Commerce, product development and production and marketing strategy.[19][20]


In the media



  1. "Faraz Zaidi - Founder & Creative Di.. - Profound Cloud". ZoomInfo. Retrieved 23 November 2022.
  2. "This Is the Secret to Success Most People Never Learn". Time. Retrieved 23 November 2022.
  3. "7 AAPI Designers On Fashion, Personal Style, & Launching A Small Business". Nylon. Retrieved 23 November 2022.
  4. "Profound Aesthetic provides fashion to the stars". Courier News. Retrieved 23 November 2022.
  5. "Dress Code: Profound Aesthetic's Statement Pieces Steer From The Everyday Basics Lane". VIBE.com. 4 February 2016. Retrieved 23 November 2022.
  6. Roberts, Brian J. (29 April 2016). "How These 3 Fashionable Cousins Use Data To Drive Demand". Entrepreneur. Retrieved 23 November 2022.
  7. Siddiqui, Yusra. "10 South Asian Fashion Brands Everyone Should Know About". Who What Wear. Retrieved 23 November 2022.
  8. Zaidi, Bilal (7 March 2019). "Founder of Profound Co, Faraz Zaidi, on building a global fashion brand from scratch". www.creatorlab.fm. Retrieved 23 November 2022.
  9. Aihie, Eghosa (Iggy) (23 January 2020). "Faraz Zaidi on building a the global street wear brand Profound Co". Medium. Retrieved 23 November 2022.
  10. "Profound™". www.apollo.io. Retrieved 23 November 2022.
  11. Bains, Aashi (11 January 2022). "Is the Fashion Industry Inclusive of South Asians?". DESIblitz. Retrieved 23 November 2022.
  12. "Profound Aesthetic & Pepsi Cola Partner to Bring Sports Collection to Life at SLS South Beach". World Red Eye. 2 December 2018. Retrieved 23 November 2022.
  13. Siddiqui, Yusra. "10 South Asian Fashion Brands Everyone Should Know About". Who What Wear. Retrieved 23 November 2022.
  14. "The Gurupresario Podcast - Episode 16: Faraz Zaidi of Profound Co. by GURUPRESARIO". Anchor. Retrieved 23 November 2022.
  15. "Profound Aesthetic Stockists — Fashion Sauce". www.fashionsauce.com. Retrieved 23 November 2022.
  16. "PROFOUND AESTHETIC Trademark of Zaidi, Faraz Serial Number: 85771258 :: Trademarkia Trademarks". trademark.trademarkia.com. Retrieved 23 November 2022.
  17. "Faraz Zaidi talks Profound Aesthetic at Project 2013". Future of the Retro. 14 March 2013. Retrieved 23 November 2022.
  18. "The Story of VeeFriends: a timeline | NFT CULTURE | Web3 Culture NFTs & Crypto Art | Platforms and Projects". NFT CULTURE. 18 April 2022. Retrieved 23 November 2022.
  19. "Black Profound Carpenter Distressed Jeans". Tessuti. Retrieved 23 November 2022.
  20. "9 High-End Indie Brands You Need To Know In 2017". The Guy Blog. 5 July 2017. Retrieved 23 November 2022.

External links