Enlabs AB

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Enlabs AB
Nordic Leisure AB
Redbet Holding AB
Publicly traded
IndustryOnline gambling
Founded2002 in England
HeadquartersStockholm, Sweden


  • Increase EUR€39,611,000 (2019)
  • Increase EUR€11,580,000 (2019)
Number of employees
230 (2019)
SubsidiariesGlobal Gaming 555
BestBet Ltd
Lifland Gaming AB
Footnotes / references
Enlabs Annual Report 2019[1]

Enlabs AB is a Swedish iGaming company, that offers online products such as casino, live casino and sports betting to a number of international markets, focusing primarily on the Baltic states and Nordic markets.

The company offers iGaming products through many of their brands such as Optibet, Laimz and BestPoker as well as a number of subsidiaries such as Global Gaming 555, BestBet Ltd and Lifland Gaming AB.

The corporate group is headquartered in Riga with offices in Tallinn, Vilnius, Minsk, Malta, Marbella and Stockholm. Operating subsidiaries hold national gambling licenses. Group employs approximately 230 people.

Enlabs AB trades on please Nasdaq First North Growth Market.

Enlabs stands for Entertainment Laboratories.[2][3][4][5][6]


Redbet Ltd was founded in England in 2002. Redbet.com was launched in 2004 enabling betting through betting exchange.[7]

In 2005, Redbet Holding AB was registered at the Swedish Companies Registration Office.

Redbet Holding AB acquired several gaming businesses such as Redbet Technology AB, SIA Teletoto (Later renamed to Optibet) and Pullman Gaming NV.[8][9]

In 2008 Redbet Gaming Ltd was formed. Redbet Gaming acquires i4Poker, DoubleCardrooms and Heypoker.[10][11][12][13]

In 2012, Redbet Holding AB changed its corporate name to Nordic Leisure AB.[14]

In 2014, Nordic Leisure concluded the sale of Redbet Gaming. Same year, the gambling license in Estonia is obtained.[15][16]

Nordic Leisure AB acquired 95% of the Betting Promotion Sweden AB with its subsidiary group Tain Gaming in 2015. Tain Group is sold and Malta based BestBet Group is acquired.[17]

In 2017, NLAB acquired Lithuanian Baltic Bet. By 2017, NLAB holds gambling licenses in all Baltic countries and has expanded to 180 employees.[18]

In November 2018, Nordic Leisure AB was renamed to Enlabs AB.[19]


  1. https://enlabs.com/en/press/reports/2020/3632494-annual-report-2019%7C
  2. "History". Enlabs.{{cite web}}: CS1 maint: url-status (link)
  3. "Licenses". Enlabs.{{cite web}}: CS1 maint: url-status (link)
  4. "Markets". Enlabs.{{cite web}}: CS1 maint: url-status (link)
  5. "Brands". Enlabs.{{cite web}}: CS1 maint: url-status (link)
  6. "2019 Annual Report". Enlabs.{{cite web}}: CS1 maint: url-status (link)
  7. "Our history". Enlabs AB.{{cite web}}: CS1 maint: url-status (link)
  8. "Redbet Holding ingår avtal om förvärv av Teletoto för expansion i Baltikum (in Swedish)" [Redbet Holding enters into an agreement to acquire Teletoto for expansion in the Baltics]. Cision News.{{cite web}}: CS1 maint: url-status (link)
  9. "Redbet Holding fullföljer förvärv av Pullman Gaming (in Swedish)" [Redbet Holding completes acquisition of Pullman Gaming]. GlobeNewswire.{{cite news}}: CS1 maint: url-status (link)
  10. "Redbet acquires i4poker". IPOhub.{{cite web}}: CS1 maint: url-status (link)
  11. "Redbet acquires DoubleCardrooms". InterGame.{{cite web}}: CS1 maint: url-status (link)
  12. "Redbet acquires DoubleCardrooms". CalvinAyre.{{cite news}}: CS1 maint: url-status (link)
  13. "Redbet Acquires HeyPoker". CardPlayer.{{cite web}}: CS1 maint: url-status (link)
  14. "Redbet Holding AB (publ) changes name to Nordic Leisure AB (publ) (107/12)". GlobeNewswire.{{cite news}}: CS1 maint: url-status (link)
  15. "NORDIC LEISURE SELLS REDBET GAMING SUBSIDIARY TO BONNIER". GamingIntelligence.{{cite web}}: CS1 maint: url-status (link)
  16. "Förvärvar BestBet Group (in Swedish)" [Enlabs Acquires BestBet Group]. Cision News.{{cite news}}: CS1 maint: url-status (link)
  17. "BRIEF-Nordic Leisure makes public offer for Betting Promotion Sweden". Reuters.{{cite news}}: CS1 maint: url-status (link)
  18. "Nordic Leisure AB (publ): Acquires Lithuanian Baltic Bet". Aktiespararna.{{cite news}}: CS1 maint: url-status (link)
  19. "GlobeNewsNordic Leisure AB changes name to ENLABS AB (479/18)". GlobeNewswire.{{cite news}}: CS1 maint: url-status (link)

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