Easygo

Easygo

Type	Private
Industry	Technology, Video game development, Online gambling, Livestreaming
Founded	2016
Founders	Ed Craven, Bijan Tehrani
Revenue	A$970 million (FY2024–25)
Net income	A$257 million (FY2024–25)
Total assets	A$5.07 billion (FY2024–25)
Number of employees	636 (FY2024–25)
Website	easygo.io

Easygo is an Australian privately held technology company based in Melbourne, Victoria. Established in 2016 by Ed Craven and Bijan Tehrani, the company traces its origins to the founders' early involvement in online gaming. They met as teenagers through the multiplayer game RuneScape, where they developed a system that allowed players to wager in-game gold coins on fights between their characters, a practice known as "staking".

Easygo develops software and provides technology and operational services for online gambling and digital entertainment platforms. Its activities are primarily associated with Stake.com, an online gambling platform that The Sydney Morning Herald described in 2021 as the world's largest cryptocurrency casino, and Kick, a livestreaming service launched in 2022 as a competitor to Twitch.

Easygo has expanded into gaming infrastructure and third-party game distribution. In April 2025, it launched Stake Engine, a remote gaming server for external studios, which was rebranded as Engine in September 2026 and opened to other gambling operators. The company has also developed a corporate structure that includes Easygo Solutions Pty Ltd, its operating and engineering business, and Easygo Entertainment Pty Ltd, the sole shareholder of Kick's operator, Kick Streaming Pty Ltd. Stake's global website, meanwhile, is operated by Medium Rare N.V., a Curaçao-licensed company.

From a small Melbourne office, Easygo grew into a business employing hundreds of people. In November 2025, the Australian Financial Review reported that its workforce had increased from four to approximately 650 over a decade, as the company planned to move its headquarters to a larger office campus in Cremorne. For the financial year ended 30 June 2025, its holding company, Easygo Group Holdings, reported revenue of approximately A$970 million, net profit of A$257 million and net assets of about A$5.07 billion.

History

Origins and founding

Co-founders Ed Craven and Bijan Tehrani met as teenagers through the online game RuneScape, where they developed an in-game wagering system that allowed players to bet virtual gold coins on fights between their characters. In 2013, they and their associates launched Primedice, an online dice game that accepted bets in Bitcoin.

In 2016, Craven and Tehrani established Easygo in Melbourne, Australia, initially focusing on software development for online gaming. Easygo Solutions Pty Ltd, one of the company's operating entities, was registered on 1 April 2016. Forbes Australia reported that the business had 18 employees during its early years. In 2017, the founders launched Stake.com, an online gambling platform that used cryptocurrency for deposits and wagers. Easygo developed technology and provided services supporting the platform as it grew.

Launch of Kick and investments

In September 2022, Twitch announced restrictions on streams promoting certain unlicensed gambling websites, including platforms offering slots, roulette and dice games. The restrictions came into effect the following month. In November 2022, Easygo Entertainment Pty Ltd and Kick Streaming Pty Ltd were registered in Australia. Kick, a livestreaming platform developed with Easygo's involvement, launched in December 2022 as a competitor to Twitch. Its corporate and business links to the founders of Stake were subsequently examined by Crikey and The Sydney Morning Herald.

Easygo also became involved in the Australian betting industry through an investment in PointsBet Holdings. In May 2024, The Australian Financial Review reported that Easygo Entertainment had become a substantial shareholder in the bookmaker, holding more than five per cent of its shares. A subsequent substantial-holder notice was lodged in December 2024.

International expansion of Stake

From 2023, Stake expanded into a number of international gambling markets. In November 2023, it entered Colombia after acquiring Betfair's local business, and opened an operational hub in Bogotá in 2024. In July 2024, Stake acquired Baldo Line, the Italian company behind the Idealbet sportsbook, and the following month secured a licence to operate in Peru.

Stake also entered regulated markets in other regions. Its Brazilian operation received authorisation ahead of the country's regulated betting market launch in January 2025. In June 2026, the platform launched in the Argentine province of Buenos Aires under a licence issued by the provincial lottery regulator. In February 2026, it began operating in Denmark after obtaining an online casino and betting licence, while in October 2026 it received a provincial gaming licence in Alberta, Canada.

Operations

Stake

Easygo develops and maintains software and provides operational services used by Stake, an online casino and sportsbook. The platform is operated separately from Easygo through its own corporate structure. Stake has reported substantial gaming activity: Forbes Australia reported revenue of approximately US$2.6 billion in 2023, while Forbes estimated its gross gaming revenue at US$4.7 billion in 2024.

Kick

Kick is a livestreaming platform operated by Kick Streaming Pty Ltd, an Australian company associated with Easygo Entertainment. It competes with Twitch and has adopted a revenue-sharing model under which streamers receive 95 per cent of subscription revenue. Media coverage has also highlighted its comparatively permissive content moderation policies and its business links to Easygo and Stake.

Games and Engine

Easygo's gaming operations include the development and distribution of online casino games. In January 2026, several of its in-house studios were brought together under the Easygo Games name. Stake Engine, launched in April 2025, provided external studios with infrastructure for developing and distributing games. At launch, games on the platform had recorded US$3.31 billion in turnover over the preceding 12 months, while developers received a monthly payment equivalent to 10 per cent of gross gaming revenue.

In September 2026, Stake Engine was renamed Engine and opened to other gambling operators. At the time of the rebranding, the platform reported more than US$23 billion in game turnover and over 9.7 billion bets. These figures represent wagering activity rather than company revenue. That month, several studios previously supplying games to Stake were separated into a new business called Juice. Roobet was reported as the first operator outside Stake to offer games from the studio group.

Finances

Financial figures reported for Easygo relate to different entities within its corporate structure and do not necessarily represent consolidated results for the entire group. For the financial year ended 30 June 2024, Easygo Solutions reported revenue of approximately A$503.7 million and a profit of about A$260 million. The Australian Financial Review also reported that the company held approximately A$405 million in cryptocurrency assets.

For the financial year ended 30 June 2025, Easygo Group Holdings reported revenue of approximately A$970 million and net profit of A$257 million. The company also reported net assets of about A$5.07 billion and had 636 employees during the period.

External links

• Official website