Dynasty Sport

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Dynasty Sport is an New Zealand Sportswear apparel manufacturing company. Dynasty Sports headquarters in Auckland includes a fully operational warehouse, however, they also have production facilities in China[1].

History

The company was registered in 2018 in the city of Auckland after Co-Founder and current Managing Director Peter Rakich parted ways with BLK (sportswear), of which he was previously a licensed distributor of the brand and its trade mark through New Zealand based company Direct sport[2]. Use of the BLK domain name became a point of dispute between BLK and Rakich eventually escalating to a locking of the domain in August 2018 pending the outcome of a complaint made to the Domain Name Commission[3]. The lead up to dispute proceedings and and uncertainty surrounding outcome led to the separation of identity from the BLK brand and registration of the dynastysport.co.nz domain in July 2018[4].

Initially focusing on the New Zealand domestic market, Rakich quickly leveraged existing connections with Rugby in Croatia, Tonga and Australia to strengthen the brand through partnerships with both professional and national sporting teams.[5][6][7]. Since then Dynasty Sport's partnership network has extended to other sports, schools and community programs[8].

In Media

Business Development Manager Josh Tasman-Jones was quoted on the impact of Covid-19 on industry within New Zealand in 2020[9].

Dynasty Sport featured in an article published on Scoop (website)|Scoop.co.nz in January 2021 reporting on recycled material merchandise, bibs and medals for the upcoming at Brendan Foot Supersite Round the Bays Fun run|fun run/walk in Wellington[10].

Professional Partnerships

Dynasty Sport has apparel partnerships with the following teams and athletes:

Rugby League

  • Gold Coast Titans[11]
  • North Queensland Cowboys|North Queensland Toyota Cowboys[12]
  • Manly Warringah Sea Eagles|Manly Waringah Sea Eagles[13]
  • Cronulla-Sutherland Sharks|Cronulla Sharks[14]
  • Tonga national rugby league team|Tonga National Rugby League Team[15][16]

Rugby Union

  • Queensland Reds[17]
  • Northland Rugby Union|Northland Rugby[18]
  • Canterbury Rugby Football Union[19]
  • Tasman Rugby Union[20]
  • Thames Valley Rugby Football Union|Thames Valley RFU
  • Wanganui Rugby Football Union

Football/Soccer

  • Hamilton Wanderers AFC
  • Auckland City FC[21]

Basketball

  • Wellington Saints
  • Taranaki Mountainairs

Cricket

  • Cricket in New Zealand (Plunket Shield|Domestic & Super Smash (cricket)|Dream 11 Super Smash Twenty20 Competition)[22]

Netball

  • Southern Steel|Southern Steel Netball

Softball

  • New Zealand men's national softball team|New Zealand National Softball Team[23]

Boxing

  • Joseph Parker (boxer)|Joseph Parker[24]

References

  1. ↑ "Dynasty Sport - Proudly Supporting College Sport Wellington And Basketball". College Sport Wellington. 2019-02-07. Retrieved 2021-03-15.
  2. ↑ "Domain Name Commission". www.dnc.org.nz. Retrieved 2021-03-15.
  3. ↑ "Decision - 1318" (PDF). Domain Name Commission NZ. Retrieved 2020-01-29.{{cite web}}: CS1 maint: url-status (link)
  4. ↑ "dynastysport.co.nz: Automated Request Prevention | Domain Name Commission". www.dnc.org.nz. Retrieved 2021-03-15.
  5. ↑ "Auckland City FC join forces with Dynasty Sport". Auckland City FC. Retrieved 2021-01-14.
  6. ↑ "Partners". reds.rugby. Retrieved 2021-01-14.
  7. ↑ "Kiwi 'battlers' join Croatia's national rugby team for international tour". Stuff. 2018-11-08. Retrieved 2021-01-14.
  8. ↑ "Commercial Partners | New Zealand Amateur Sport". Retrieved 2020-01-29.{{cite web}}: CS1 maint: url-status (link)
  9. ↑ "Dynasty Sports Case Study 2020" (PDF). Retrieved 2021-01-29.{{cite web}}: CS1 maint: url-status (link)
  10. ↑ Thursday; January 2021, 28; Wellington, 12:38 pm Press Release: Sport. "Recycled T-shirts Keep 5,000 Plastic Bottles From Landfill | Scoop News". www.scoop.co.nz. Retrieved 2021-01-29.{{cite web}}: CS1 maint: numeric names: authors list (link)
  11. ↑ "Dynasty become Titans Apparel Partner". Gold Coast Titans. 2018-11-06. Retrieved 2021-01-14.
  12. ↑ "A new Dynasty for the Cowboys". North Queensland Cowboys. 2020-11-02. Retrieved 2021-01-14.
  13. ↑ "A new Dynasty for Manly". Manly Warringah Sea Eagles. 2019-11-13. Retrieved 2021-01-14.
  14. ↑ "Sharks set to create a new 'Dynasty'". Cronulla-Sutherland Sharks. 2019-11-11. Retrieved 2021-01-14.
  15. ↑ "Tonga Rugby League - Offical Apparel By Dynasty Sport". Tonga Rugby League Official Apparel. Retrieved 2021-01-15.
  16. ↑ Australia, Dynasty Sport. "TONGA SET TO FULFIL THEIR DYNASTY". Dynasty Sport Australia. Retrieved 2021-01-14.
  17. ↑ "St. George Queensland Reds back in Maroon for 2019". reds.rugby. Retrieved 2021-01-14.
  18. ↑ "NORTHLAND RUGBY PARTNER WITH DYNASTY SPORT". www.taniwha.co.nz. Retrieved 2021-01-15.
  19. ↑ "Canterbury Rugby Union - SPONSORS". www.crfu.co.nz. Retrieved 2021-01-15.
  20. ↑ "CEO Chat with Tony Lewis". www.tasmanrugby.co.nz. Retrieved 2021-01-15.
  21. ↑ "Auckland City FC join forces with Dynasty Sport". Auckland City FC. Retrieved 2021-01-14.
  22. ↑ Cricket, New Zealand. "Commercial Partners". www.nzc.nz. Retrieved 2021-01-14.
  23. ↑ "FASTBALL 45". www.softball.org.nz. Retrieved 2021-01-14.
  24. ↑ "Joseph Parker". Parker Boxing. Retrieved 2021-01-14.

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