Duas Rodas

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Duas Rodas
Duas Rodas Industrial LTDA
Private
IndustryFood
FoundedDecember 1, 1925; 96 years ago (1925-12-01)
HeadquartersJaraguá do Sul, Santa Catarina
Number of employees
approximately 1,5000
Add a Photo
Websitewww.duasrodas.com

Duas Rodas is a Brazilian Multinational corporation that manufactures ingredients for the food and beverage industries, headquartered in the city of Jaraguá do Sul, in the state of Santa Catarina (state)|Santa Catarina, Brazil.[1][2]

Company

With a presence in over 30 countries, Duas Rodas has worked for more than 93 years producing ingredients for the food and beverage industry within Brazil and throughout the world.

The company has a portfolio with about 3 thousand items divided into three major markets: Flavors, with aromas, natural extracts , dehydrated ingredients, condiments and additives and integrated solutions; Food Service, with ice cream, chocolate, confectionery and bakery products; and Animal Nutrition, with animal nutrition ingredients.[3]

History

Family-based, Duas Rodas was founded in 1925 by German immigrants Rudolph Hufenüssler and his wife Hildegard. They brought to Brazil the experience and technical knowledge of acting in the pharmaceutical and flavor manufacturing sector in Germany to create the first company to extract essential oils from tropical plants in the country.[4] [1]

Coat of arms origin and name

The unusual name Duas Rodas is inspired by the symbol of the city of Mainz, in Germany, where the founders came from, whose coat of arms are stamped with two wheels separated by a cross in the middle. The coat of arms was the inspiration for its name from the 1990s, when it stopped being Indústrias Reunidas Jaraguá SA to become Duas Rodas Industrial Ltda.

.[5][2][1]

Expansão

In the 1930s, the company started exporting products to Latin America and Europe. It currently operates in more than 30 countries.

In 1938, the company went public and created Indústrias Reunidas Jaraguá S.A.

Ten years later, in 1948, it expanded its business to also serve the ice cream market, which is expanding in Brazil.

The company intensified the expansion process in the global market in the 90's, when it went back to being privately held and started to adopt the name Duas Rodas Industrial.

As of 1996, the company started the internationalization process, with the acquisition of the first factory outside Brazil, in Argentina. The following year, in 1997, Duas Rodas set up the unit in Chile. In 2005, it started manufacturing operations in Mexico and, in 2008, consolidated its presence in Latin America with the purchase of the factory in Colombia.

In parallel, in the same period, the company made it possible to build the Duas Rodas Nordeste unit, in Estância (SE), in 2003 and Duas Rodas Manaus in 2010. In 2015, the company made its first national acquisition: Mix Indústria de Produtos Alimentos, in São Bernardo do Campo (SP), a strategic investment in expanding the bakery and confectionery business.

The expansion process in Latin America is in its second phase: in 2015, the new factory facilities in Argentina were inaugurated. And in April 2017, the new plant facilities in Chile were inaugurated.[6]

In 2018, the company invested in duplicating the plant area in Mexico, inaugurated its Innovation and Technology Center next to the São Bernardo do Campo (SP) unit, the new plant in Colombia and the new plant for the spreads, pastes and variegates lines, at the Industrial park headquarters, in Jaraguá do Sul.[7]

Industrial Units

In addition to the headquarters, in Jaraguá do Sul (SC), the company currently has two other factories in Brazil (Sergipe and São Paulo), four in Latin America (Argentina, Chile, Colombia and Mexico), in addition to seven research centers and development and an Innovation Center[8].[9]

  1. 1.0 1.1 1.2 "Company". Duas Rodas. Retrieved 2020-08-06.
  2. 2.0 2.1 "SC Industrial: Duas Rodas é a maior empresa de aromas naturais do país". RIC Mais SC.
  3. foodnavigator-latam.com. "Duas Rodas taps into Brazil's botanical trend with herbal extract flavor". foodnavigator-latam.com. Retrieved 2020-11-09.
  4. "Information for the food and beverage trader". foobe.com.ar. Retrieved 2020-11-09.
  5. https://www.youtube.com/watch?v=Eq51ZG3Qvhg
  6. "Company". Duas Rodas (in português). Retrieved 2020-11-09.
  7. nutraingredients-latam.com. "Duas Rodas launches plant-based aromas and technology". nutraingredients-latam.com. Retrieved 2020-11-09.
  8. "Duas Rodas | Newtown Foods USA". Retrieved 2020-11-09.
  9. "Duas Rodas Industrial Ltda". www.foodingredientsfirst.com. Retrieved 2020-11-09.