Direct Wicker
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| Private | |
| Industry | Outdoor furniture |
| Founded | 2009 |
| Headquarters | Rancho Cucamonga, California, United States |
Area served | Worldwide |
| Products | Outdoor furniture, wicker furniture, patio furniture |
| Brands | Direct Wicker; Paleo |
| Services | E-commerce |
| Website | [// ] |
Direct Wicker is a global outdoor furniture company and E-commerce retailer, making an effort in designing and manufacturing all-weather wicker and patio furnishings for more than 15 years. It is headquartered in Rancho Cucamonga, California. The company operates an integrated manufacturing and distribution business model, selling directly to consumers through its online stores and third-party online retailers, including The Home Depot.[1], Lowe's[2], and Wayfair[3]
History
The parent organization of Direct Wicker was established in 2009 in Hefei, Anhui, China. It exported outdoor home furnishings. In the very beginning, the company operated under the brand name Paleo.[4]
In 2015, the company expanded its business to the United States market and established its first office in Los Angeles, officially launching the "Direct Wicker" brand. In 2017, the company expanded into the United Kingdom and established the company WEGOT Limited in Manchester. In 2019, the company opened an office and experience center in Tampa, Florida.[4]
Business Model and Operations
Direct Wicker starts a "factory-to-door" business model, which aims to reduce supply chain costs for both the factory and customers. The company has established over 3.5 million cubic feet of warehouse space, including 5 warehouses located in California, Florida, and Manchester, UK.
The company's products are crafted with polyethylene (PE) rattan, which is more durable and resistant to UV compared to natural wicker.
Products
Direct Wicker focuses on modular outdoor seating and dining sets. Their major products include:
- Outdoor Conversation Sets: Sectional sofas and chairs featuring powder-coated aluminum or steel frames.
- Dining and Bistro Sets: All-weather tables and chairs designed for gardens, patios, and real backyards.
- Heating and Fire Pit Sets: Chairs and tables with propane and natural gas fire pits.
- Individual Pieces: Including tables, sofas, daybeds, sun loungers, and protective furniture covers.
Market Presence
Direct Wicker products are distributed on major North American and European e-commerce platforms. Consumers have recommended the brand for its weather-resistant materials and unique designs. The company is a business with U.S.-registered offices on the Better Business Bureau (BBB)[5], its warehouses are located in Ontario[6] and Rancho Cucamonga.
References
- ↑ "DIRECT WICKER". The Home Depot. 2026-02-24.
{{cite web}}: CS1 maint: url-status (link) - ↑ "Direct Wicker Bistro Patio Tables". Lowe's. 2026-02-24.
{{cite web}}: CS1 maint: url-status (link) - ↑ "Direct Wicker". Wayfair. 2026-02-26.
{{cite web}}: CS1 maint: url-status (link) - ↑ 4.0 4.1 "About Us-Where Direct Wicker began and what we insisted". Direct Wicker. Retrieved 2026-02-24.
- ↑ "Direct Wicker | BBB Business Profile | Better Business Bureau". www.bbb.org. Retrieved 2026-02-24.
- ↑ "Direct Wicker, United States". Volza. Retrieved 2026-02-24.
External links
This article "Direct Wicker" is from Wikipedia. The list of its authors can be seen in its historical. Articles taken from Draft Namespace on Wikipedia could be accessed on Wikipedia's Draft Namespace.