Danielle Vataj
Danielle Vataj | |
|---|---|
 | |
| Born | August 20, 1979 |
| Nationality | American |
| Alma mater | Dutchess Community College |
| Occupation | |
| Organization | Belles Books and Gifts |
Danielle Vataj (born August 20, 1979) is an American entrepreneur and philanthropist. She is the founder of Belles Books and Gifts, an online retail store that sells books, clothing, jewelry, collectibles, and home goods. The business allocates a portion of its proceeds to charitable causes, including cancer research, food security initiatives, animal rescues, and school meal programs.
Early Life and Education
Vataj was born in New York City on August 20, 1979. She attended Joel Barlow High School in Redding, Connecticut, and later studied psychology at Dutchess Community College. She has worked in the retail industry for over 15 years.
Career
Vataj founded Belles Books and Gifts in October 2015, initially as a means to cover medical expenses for her pet. Encouraged by her brother, Dance NY, she developed the business into a broader e-commerce platform. The company has since expanded its offerings and has been recognized by publications such as the NYC Journal and Forbes People.
Philanthropy
A portion of the proceeds from Belle's Books and Gifts is directed toward various charitable initiatives, including childhood cancer research, food assistance programs, women's shelters, and support for homeless youth. The company also supports organizations such as St. Jude’s, the American Red Cross, the RAINN Foundation, Feeding America, and foundations that assist grieving children. Vataj has stated that integrating philanthropy into her business model is a key priority.
Recognition and Media Coverage
Vataj's work has been covered by publications such as Forbes Founder, Elle Hollywood, and Harper’s Bazaar. Media reports have highlighted both her entrepreneurial efforts and charitable activities.
Future Plans
Vataj has expressed plans to expand Belles Books and Gifts, with an emphasis on increasing its philanthropic outreach. She continues to advocate for socially responsible business practices within the e-commerce sector.