Dalton Stoltz
Dalton Stoltz | |
|---|---|
 | |
| Born | South Africa |
| Nationality | South African |
| Occupation | Entrepreneur, Digital marketer |
| Years active | 2015–present |
| Employer | Iron Lead Agency |
| Organization | Iron Lead Agency |
| Known for | Founder of Iron Lead Agency |
Notable work | Google Ads & SEO Masterclass |
| Title | Founder |
| Website | daltonstoltz |
Dalton Stoltz is a South African entrepreneur and digital marketing professional known for his work in performance marketing, paid advertising, search engine optimisation (SEO), and lead generation. He is the founder of Iron Lead Agency, a digital marketing company focused on providing advertising and customer acquisition services to home service and home improvement businesses in the United States.[1]
Stoltz's professional experience includes event promotion, social media management, video production, pay-per-click (PPC) advertising, and digital marketing consultancy. His work has included managing advertising campaigns for businesses in the hospitality, retail, and home improvement sectors. He has also been involved in developing educational resources and training programmes focused on Google Ads and SEO.[2]
Early life and career beginnings
Dalton Stoltz is from South Africa and has been professionally active in marketing and business development since his teenage years. His initial experience in the industry came through an apprenticeship at Pure Productions in Johannesburg, where he worked in event promotion while completing high school.
Between 2015 and 2016, he participated in promotional activities for events including Colour Fest U18 and Wonderland U18. His responsibilities included coordinating promotional teams, developing event marketing activities, and supporting ticket sales.
Following this experience, Stoltz pursued opportunities in digital media and social media management rather than immediately following a traditional academic route in marketing.
Career
Social media and digital media
From 2017 to 2019, Stoltz worked as a junior social media manager at XYZ Media in Johannesburg. His work involved managing digital content and social media activities for clients in the entertainment and technology sectors.[3]
During this period, he worked on social media campaigns for the South African band Rubber Duc, including promotional activities associated with its nationwide tour. He also worked with technology brand Divoom.
His responsibilities included content planning, social media account management, audience engagement, and campaign reporting. He also contributed to the management of XYZ Media's social media presence.
Paid advertising and performance marketing
Stoltz subsequently developed his professional focus towards paid search advertising, campaign management, and measurable customer acquisition.
From January 2022, he worked with Zippy Office Furniture as a PPC advertising specialist. His responsibilities included setting up and managing paid advertising campaigns, monitoring campaign performance, preparing analytics reports, and advising on digital marketing activities.
Between December 2024 and July 2025, he worked as a Google Campaign Manager at Village n Life, a hospitality group operating in Cape Town, South Africa. His work involved managing Google Ads campaigns for the group's hospitality and accommodation portfolio, including hotel and related tourism businesses. His responsibilities included campaign optimisation, conversion tracking, and performance reporting.
In February 2025, Stoltz became Head of Paid Ads at Paint & Profits, where he worked on advertising campaigns for painting contractors and other businesses in the United States. His responsibilities included Google Search advertising, Google Local Services Ads, lead tracking, campaign optimisation, and performance measurement.
His work in these positions contributed to his experience in digital advertising for service-based businesses and the home improvement sector.
Entrepreneurial activities
Saint Advertising
Before establishing Iron Lead Agency, Stoltz founded Saint Advertising, an influencer marketing agency in South Africa.[4]
The company developed a network of more than 100 influencers and participated in marketing campaigns involving entertainment, lifestyle, and fashion-related organisations. Its reported associations included Mr South Africa, SA Fashion Week, the Limpopo Gambling Board, and brands in the spirits industry.
The venture provided Stoltz with experience in influencer marketing, campaign coordination, agency operations, and client management. Saint Advertising subsequently ceased operations.
Stoltz Group
Stoltz also established Stoltz Group, a South African advertising and management business. The venture was associated with his broader entrepreneurial interests, including business development, management, and potential investments in income-producing assets.
The group's stated longer-term objectives included expanding into property investment and business ownership.
Iron Lead Agency
Stoltz founded Iron Lead Agency, a digital marketing company focused primarily on the United States home services and home improvement markets.[5]
The agency was established to help contractors and service businesses attract potential customers through online advertising and search visibility. It serves businesses operating in sectors such as roofing, painting, flooring, plumbing, heating, ventilation and air conditioning (HVAC), remodelling, and concrete coatings.[6]
The agency operates from South Africa while focusing on clients in the United States. Its marketing approach centres on tracking enquiries, calls, qualified leads, and customer conversions to evaluate campaign performance.
Education and knowledge sharing
In October 2026, he launched the Google Ads & SEO Masterclass, an online learning community hosted on Skool. The programme covers topics including Google Ads fundamentals, campaign structures, keyword research, conversion tracking, advertising optimisation, local SEO, and Google Business Profile management.
The initiative focuses on practical marketing techniques and campaign implementation, drawing on his professional experience in paid advertising and lead generation.
International business activities
A significant aspect of Stoltz's entrepreneurial approach has been his focus on serving international markets while operating from South Africa.
Through Iron Lead Agency, he has focused on the United States, particularly businesses in the home improvement and contractor industries. His business activities reflect the use of digital platforms to provide marketing services across geographical boundaries.
As of 2026, he has also been working towards establishing a business presence in the United Arab Emirates as part of his plans for international business development.
References
- ↑ "Dalton Stoltz – Official Website". Dalton Stoltz. Retrieved 11 November 2026.
- ↑ "About Dalton Stoltz". Dalton Stoltz. Retrieved 11 November 2026.
- ↑ "Work & Career History". Dalton Stoltz. Retrieved 11 November 2026.
- ↑ "Who Is Dalton Stoltz?". Iron Lead Agency. Retrieved 11 November 2026.
- ↑ "The Story Behind Iron Lead Agency: Building a US Contractor Lead Generation Company From South Africa". Iron Lead Agency. 19 October 2026. Retrieved 11 November 2026.
- ↑ "The Rand Has Failed Us: Why One South African Entrepreneur Built a US Company". Ejobfy. 19 August 2026. Retrieved 11 November 2026.