Cubert Inc

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Cubert Inc.
IndustryConsumer Electronics
Founded2018; 6 years ago (2018)
  • Marius Ronnov
  • Jeffrey Lee
Number of locations

Cubert Inc. is a Canadian parent company headquartered in Toronto, Canada. It was created in 2018 with the purpose of conceiving, building, and bringing health and wellness products to market. The company’s stated purpose is helping millions of people worldwide care for themselves and their loved ones. The two co-founders currently serve as the Chief Executive Officer (CEO) and Chief Strategy Officer (CSO).[1][2][3]

Cubert’s brands include FitTrack (health management), Toby & Ace (pet care) & Eskafil (skincare). Cubert has activities in the UK, France, Germany, USA, Canada, Italy, Spain & Australia. In 2020, the company saw 300% growth, led by sales of its flagship product, the Dara Smart Scale (FitTrack).[4][5][6]


Headquartered in Toronto, Canada, Cubert was founded in June 2018 by Marius Ronnov (CEO, Cubert) and Jeffrey Lee (CSO, Cubert). The pair shared a vision of better helping people care for themselves and their loved ones by improving the quality and access to care products on the market. With experience in technology and consumer behaviour, Lee and Ronnov’s collection of brands focus on health and happiness.[7][8]

In January 2019, Cubert announced plans to launch its first brand, FitTrack. As of 2021, the company operates in eight countries and has 70 permanent employees in the US and Canada.[9][10][11]


Cubert’s first brand, FitTrack, is the company’s largest and most successful to date, followed by Toby & Ace (August 2020), and Eskafil (October 2020).

Brand Business
FitTrack Health Management
Eskafil Skin Care
Toby & Ace Pet Care

Corporate Identity

Ronnov explained the origin of the company name:

We liked the name Cubert because it was a humanized play on the word incubation.

Revenue & Investments

In 2020, Cubert ended its fiscal year with over $80 million in revenue.


  1. "Cubert - Overview, News & Competitors |". ZoomInfo. Retrieved 11 August 2021.
  2. "Cubert Inc. - Crunchbase Company Profile & Funding". Crunchbase. Retrieved 11 August 2021.
  3. "The Dara smart scale delivers 17 different body measurements". iMore. 7 May 2020. Retrieved 11 August 2021.
  4. "The Top 25 Consumer HealthTech Executives Of 2020 | The Healthcare Technology Report". Retrieved 11 August 2021.
  5. Georgiadis, Fotis (26 March 2021). "The Future Is Now: Jeffrey Lee of FitTrack On How Their Technological Innovation Will Shake Up The…". Medium. Retrieved 11 August 2021.
  6. "FitTrack, ce qu'il faut savoir sur cette balance connectée". Marie France, magazine féminin (in français). 26 October 2020. Retrieved 11 August 2021.
  7. "Canadian marketing leaders share learnings from 2020". Think with Google. Retrieved 11 August 2021.
  8. "The 6 Best Heart Rate Monitors to Track Your Workouts". LIVESTRONG.COM. Retrieved 11 August 2021.
  9. Schlabach, Jacquelyn. "Eskafil Skin Care Features Snail Slime". Global Cosmetic Industry. Retrieved 11 August 2021.
  10. Williams, Terri (13 May 2020). "23 Best Gifts for Graduates Temporarily Stuck at Home". Retrieved 11 August 2021.
  11. Russell, Melia. "If you want to work in Canada, these are the 15 hottest startups hiring right now". Business Insider. Retrieved 11 August 2021.

External links