Creed Media

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Creed Media
IndustryMarketing
Founded2018; 6 years ago (2018)
FoundersTimothy Collins, Hugo LePrince
HeadquartersStockholm, Sweden
Number of locations
1
Key people
Timothy Collins (Founder)
Hugo LePrince (Founder)
Number of employees
Approx. 40 (May 2021)
Websitehttp://https://www.creedmediagroup.com//

Creed Media, is a digital marketing agency that centers itself around Internet Culture. Connecting with the next-gen consumer base through culturally relevant content and marketing strategies.[1]

The marketing agency works worldwide and engages audiences with creative ideas envisioned by a team with knowledge on the Gen-Z (Generation Z|see more) and Millennial (Millennials|see more) culture. Their insight of the rapid evolution and growth of the youth population gave Creed Media it’s initial boost as a start-up agency and acts as the catalyst for the company’s growth.[2]

Business Model

Creed Media connects global brands and record labels to deliver marketing solutions on various social media platforms. Acting as a partner for marketing teams around the globe, the agency creates concepts based on social-first strategies that target the next-gen consumer.[3]

History

Starting out as a two-person based operation, Creed Media grew into a company of more that 40 plus employees over the course of its first 24 months. Creed Media is known to have worked together with brands such as H&M, Red Bull and Max Hamburgers|Max Burgers as well as artists from some of the most well established record labels in the world. Such as Sony Music, Universal Music Group|Universal Music, RCA Records|RCA, Atlantic Records|Atlantic, Def Jam Recordings|Def Jam, Capitol Records and Virgin Records|Virgin records.

Prior to founding Creed Media in late 2018, Timothy Collins and Hugo LePrince launched campaigns through multiple social media activations. In August 2018, Collins and LePrince led actor Joel Kinnaman's #KlivIntePå Instagram campaign [4], which aimed to educate the Swedish public of the importance of voting in the Swedish Parliamentary election. The campaign has since then accumulated over 2 million views [5] and was the initiative for launching the marketing agency, which in 2021 was acknowledged by Forbes 30 Under 30|Forbes 30 under 30.[6]

Earnings

During 2019, Creed Media increased their revenue by 17,9% with 13.737 million SEK.[7][8]

In 2020, Scooter-sharing system|Voi founders Fredrik Hjelm and Carl Vernersson invested in the company expanding Creed Medias’ further operations, which aided in the revenue growth of up to 54 million SEK, an increase of 300% compared to the previous year.[9][8][10]

Notable Work

During 2020, Creed executed music campaigns such as Trevor Daniel (singer)|Trevor Daniels “Falling (Trevor Daniel song)” and S1mba“Rover (S1mba song)” [11]. Other examples of marketing and music campaigns include Ashnikko|Ashnikkos’ “Stupid (Ashnikko song)|Stupid”, generated through social media activations, as well as Surf Mesa|Surf Mesas’ “ILY (I Love You Baby)|ILY” by way of influencer marketing and native social media ads.[12]

References

  1. "WE ARE CREED". Creed Media. Retrieved 2021-05-10.
  2. Leight, Elias; Leight, Elias (2020-09-17). "'GHGHGH,' 'Legend,' 'Obsessed:' Inside Major Labels' TikTok Vocab List". Rolling Stone. Retrieved 2021-05-10.
  3. "Creed Media - Connecting brands with youth culture". www.creedmedia.com. Retrieved 2021-05-10.
  4. "Joel Kinnaman vädjar till svenska folket". Aftonbladet (in svenska). Retrieved 2021-05-10.
  5. "Hjälpte Joel Kinnaman – nu bygger uppstickarna sociala medier-byrå". www.resume.se (in svenska). Retrieved 2021-05-10.
  6. "www.forbes.com/30-under-30/2021". www.forbes.com. Retrieved 2021-05-10.{{cite web}}: CS1 maint: url-status (link)
  7. "Creed Media Group AB | Info & Löner | Bolagsfakta". www.bolagsfakta.se (in svenska). Retrieved 2021-05-10.
  8. 8.0 8.1 "Snabbväxaren siktar mot 100 miljoner – Spotify-veteran är nyckeln". Breakit (in svenska). Retrieved 2021-05-10.
  9. "Deras företag växer i raketfart – nu har Voi-grundaren köpt in sig". Breakit (in svenska). Retrieved 2021-05-10.
  10. "Rider på TikTok-boomen – nu investerar Voi:s grundare i Creed". www.resume.se (in svenska). Retrieved 2021-05-10.
  11. "De täljer guld med pennkniv på Tiktok: "Många förstår inte vad de missar"". www.resume.se (in svenska). Retrieved 2021-05-10.
  12. Leight, Elias; Leight, Elias (2020-09-17). "'GHGHGH,' 'Legend,' 'Obsessed:' Inside Major Labels' TikTok Vocab List". Rolling Stone. Retrieved 2021-05-10.

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