Cellini

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Cellini
IndustryFurniture
Founded1986; 38 years ago (1986)
FounderTan Cheng Whatt
HeadquartersSingapore
ProductsLiving Room, Dining Room, and Bedroom Furniture Pieces
Websitecellini.com.sg

Cellini is a Singaporean home-grown furniture brand, established in 1986 by Tan Cheng Whatt.[1][2] The company specializes in modern and designer home furniture and operates virtual and physical stores.[3][4][5]

The product categories that Cellini has designed and produced to date include sofas,[6] tables,[7] chairs,[8] mattresses,[9] benches,[10] bean bags,[11] stools,[12] dressers,[13] and bed frames.[14][15]

Since its launch, Cellini has gained recognition for its craftsmanship,[16] designs, and quality, making it a go-to choice for those seeking contemporary Singaporean furniture solutions.[17][18][19]

Overview

Founded in 1986 by Tan Cheng Whatt, Cellini takes its name from the celebrated Italian sculptor and goldsmith Benvenuto Cellini.[20] The brand specializes in the complete design, manufacture, assembly, wholesale, and retail of residential furniture solutions.[21][22] It is recognized for its commitment to quality, with in-house designers and artisans who blend traditional craftsmanship with modern technology and design.[23] The company's primary product range consists of cast aluminum furniture, and all of its products and designs are branded as "Cellini Signature" due to their distinctive approach.[24][25]

Cellini's integrated production facilities cover various stages of production, including metalwork, solid wood crafting, veneer fabrication,[26] sewing, upholstery, and spray finishing, all managed under one roof.[27][28] This integration enables precise control and supervision, ensuring high-quality products.[29][30][31]

From its origins in a Chai Chee factory,[32] Cellini has expanded to operate 3 factories and 50 flagship stores across four countries,[33] including Singapore,[34] Indonesia, Malaysia, and Taiwan.[35] The brand also maintains an online store, granting direct access to its catalog.[36][37] It encompasses a diverse selection of furniture for the living room, dining room, and bedroom, catering to different needs, budgets, styles, and specifications, designed to enhance the aesthetics[38] and functionality of various living spaces.[39][40][41]

Products

The brand's product offerings span three primary categories:

  • Living Room: Sofas, Consoles, Armchairs, Tables, Shelves, Cabinets, Stools, and Bean Bags
  • Bedroom: Bed Frames, Mattress, Side Tables, Dressers, and Side Boards
  • Dining Room: Dining Tables, Chairs, and Benches

Awards and recognitions

  • 1986-1989- Furniture Award
  1. 1986 - Bronze Award
  2. 1987 - Gold Award
  3. 1988 - Silver and Bronze Award
  4. 1989 - Bronze Award
  • 1990- Cellini won a Silver award at the International Furniture Fair for his TV consoles that featured a rotating disc and the stand and cassette storage compartments.[42]
  • The company received the Bronze award for its gold-plated organic castings at the first International Furniture Fair held in Singapore.[43]
  • 2016- Cellini received the Singapore Good Design Mark for its Essenza cast aluminum table and gaze bed with an adjustable headrest, USB charger, and Bluetooth speaker.[44]
  • 2022/2023- Best customer service award

Gallery

  • Sales-Staff-Group-Photo.jpg
  • Mat028 Seville Lux Front JY3.jpg
  • SF 9435 Korus SF 9450 Wing CB 538 Colour DC 53 2.jpg

References

  1. ↑ "Cellini 3-seater Leather Sofa". carousell.sg. Retrieved 5 February 2024.
  2. ↑ "Factors to consider when buying adjustable bed for comfort and health". Living Gossip. 7 August 2023. Retrieved 5 February 2024.
  3. ↑ "TCB - Cellini | American Express SG". www.americanexpress.com. Retrieved 5 February 2024.
  4. ↑ Nordqvist, Christian (16 August 2021). "Tips for Buying the right mattress in Singapore". Market Business News. Retrieved 5 February 2024.
  5. ↑ C, Dr (22 May 2022). "Guide to buying beds and mattresses in Singapore". Meds News – Health And Medicine Information. Retrieved 5 February 2024.
  6. ↑ "Let Nature in This World Sleep Day in Singapore With Cellini's Exclusive Promotion - Media OutReach Newswire". MySinchew 星洲网 Sin Chew Daily Malaysia Latest News and Headlines. 27 February 2023. Retrieved 5 February 2024.
  7. ↑ "31% Off Cellini COUPON CODE: (5 ACTIVE) Oct 2023". wethrift.com. Retrieved 5 February 2024.
  8. ↑ "Cellini.com.sg Technology Profile: 66 Web Technologies in Use". SimilarTech. Retrieved 5 February 2024.
  9. ↑ "Director convicted in Singapore for lying about workers on grant application". Human Resources Online. 28 April 2017. Retrieved 5 February 2024.
  10. ↑ "dining-table-in-singapore". thehoneycombers.com. Retrieved 5 February 2024.
  11. ↑ "Need help on where to buy bedframe". HardwareZone Forums. 12 June 2021. Retrieved 5 February 2024.
  12. ↑ "Cellini - Home Goods Store at Singapore". vymaps.com. Retrieved 5 February 2024.
  13. ↑ "SINGAPLURAL 2019: Sense by Ngee Ann Polytechnic x Cellini x Synergraphic". www.artsthread.com. Retrieved 5 February 2024.
  14. ↑ "CELLINI DESIGN CENTER PTE LTD". dnb.com. Retrieved 5 February 2024.
  15. ↑ Bandaragoda, Kesara (8 October 2021). "Best mattress Singapore". Geeks Around Globe. Retrieved 5 February 2024.
  16. ↑ "Alexa top domain list || page 894". www.websitescrawl.com. Retrieved 5 February 2024.
  17. ↑ "Shop the brand: Furniture - Style". H-Plus. 2 July 2018. Retrieved 5 February 2024.
  18. ↑ "The Features of Display Cabinets". The Daily Tribute. 14 August 2022. Retrieved 5 February 2024.
  19. ↑ "Eurekster". p.eurekster.com. Retrieved 5 February 2024.
  20. ↑ CARROLL, PAUL (7 September 2021). "What Makes a Good Mattress?". The News God. Retrieved 5 February 2024.
  21. ↑ "Let Nature in This World Sleep Day in Singapore With Cellini's Exclusive Promotion | PRNEWS". prnews.site.live. Retrieved 5 February 2024.
  22. ↑ "Nightingale | Furniture, Home Products and Appliances". Qanvast. Retrieved 5 February 2024.
  23. ↑ "The BEST pet friendly sofa?! | AquaClean material | Gallery posted by THE SUA KUS ✅️". Lemon8. Retrieved 5 February 2024.
  24. ↑ "[居家] CELLINI皇齊國際傢俱/新竹旗鑑店全新開幕~柚木家俱高質感．電動沙發好舒服 @ Aileen開心過生活~ :: 痞客邦 ::". Aileen開心過生活~. 23 August 2017. Retrieved 5 February 2024.
  25. ↑ Barua, Sambit (17 October 2019). "7 Easy Tips for Preparing Your Home for Fall". Tasteful Space. Retrieved 5 February 2024.
  26. ↑ Grace, Hazel (20 June 2022). "Things To Remember When Buying Home Furniture". getblogo.com. Retrieved 5 February 2024.
  27. ↑ "Pioneer plasma / LED panel thread - share info and tips". StereoNET International. 4 June 2007. Retrieved 5 February 2024.
  28. ↑ "Cellini Recognised by the Made with Passion Initiative in Singapore". Media Outreach. Retrieved 5 February 2024.
  29. ↑ "Cellini được xếp hạng số 1 về Dịch vụ khách hàng trong lĩnh vực bán lẻ đồ nội thất cao cấp ở Singapore | Thông cáo báo chí | Vietnam+ (VietnamPlus)". VietnamPlus (in Tiếng Việt). 12 September 2022. Retrieved 5 February 2024.
  30. ↑ "H&D Hotlist #098: New design products, furniture and accessories". Home & Decor Singapore. Retrieved 5 February 2024.
  31. ↑ "(2008) Brides of year 2008". SingaporeBrides Wedding Forum. 10 January 2006. Retrieved 5 February 2024.
  32. ↑ Tait, Tom (3 August 2022). "Tips to Find the Best Mattress". Green Poison. Retrieved 5 February 2024.
  33. ↑ "References - Flatten the Curve". flattenthecurve.com. 14 May 2023. Retrieved 5 February 2024.
  34. ↑ Derrow, Carson (5 February 2020). "Designing a Living room Space for Entertaining- Important Tips". Entrepreneurship Life. Retrieved 5 February 2024.
  35. ↑ "10 Best Sideboards in Singapore [2023] - FunEmpire". funempire.com. 22 March 2023. Retrieved 5 February 2024.
  36. ↑ "CELLINI DESIGN CENTER PTE LTD: Revenue, Employees, Emails, Address, News | Bizdirect". bizdirectasia.com. Retrieved 5 February 2024.
  37. ↑ "Websites For Market Research - Jonathon Spire". jonathonspire.com. 25 April 2022. Retrieved 5 February 2024.
  38. ↑ "Cellini Redefines Home Aesthetics as it Unveils a New Line of Furniture". Yahoo Finance. 11 August 2022. Retrieved 5 February 2024.
  39. ↑ "Let Nature in This World Sleep Day in Singapore With Cellini's Exclusive Promotion". vietnamnews.vn. Retrieved 5 February 2024.
  40. ↑ "Two piece L-shaped Sofa and Coffee Table • Singapore Classifieds". classifieds.singaporeexpats.com. Retrieved 5 February 2024.
  41. ↑ "OpenCart Stores in Singapore, Singapore". storeleads.app. Retrieved 5 February 2024.
  42. ↑ "Cellini Holdings Pte Ltd". Cellini Holdings Pte Ltd. Retrieved 5 February 2024.
  43. ↑ "12 Trustworthy Sofa Stores in Singapore [2023]". finestservices.com.sg. 27 May 2022. Retrieved 5 February 2024.
  44. ↑ "How To Design a Furniture Showroom". Digestley. 23 September 2022. Retrieved 5 February 2024.

External links

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