Casa Ametller (company)
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| Formation | 2001 |
|---|---|
| Headquarters | Sant Pere Molanta (Alt Penedès) |
| Leader | Josep Ametller |
| Award(s) | (2016) Premis Pompeu Fabra |
| Website | ametllerorigen.com |
The Ametller Origen group, also known by their commercial brand Casa Ametller, is a business group specialized in the distribution of food products. Their central offices are located in Sant Pere Molanta, in Olèrdola (Alt Penedès).[1] Their products and their communication tools are in Catalan, which is why in 2016 they won the Premi Pompeu Fabra.[2]
History
The company was founded in Olèrdola[1] in 2001 by Josep Ametller and his brother Jordi,[3]they came from a lineage of farmers from Penedès that used to sell in street markets in the 19th century. They decided to create a company that could sell their fresh products directly to their customer without having to go through intermediaries.[4] Their first store opened in one of the municipal markets of Vilafranca del Penedès. In 2002 they opened a store in Martorell's market, and in 2004 they started to expand into Maresme.[5] Progressively they started a process of Vertical integration, which allowed them to control the process of creation and distribution of most of the products they sold.[6]
In 2014 the company generated more than 100 million euros and it grew by a 20% compared to 2013.[7] On march 2015 they opened a new line of stores, known as Ametller Origen, where the products are organized by food groups and, in some cases, the stores included degustation spaces[8][9]. On june 2016 fifteen stores were already operating in this way.
Their products are commercialized in catalan, these products come mainly from the company's own agricultural projects in Penedès, Maresme, Almería and Murcia.[9] They are sold through a net of stores owned by the company, located in several areas of Catalonia. In 2016 they opened a new store in Igualada and they hired the cook Isma Prados to incorporate a new line of pre-made dishes to their stores .[10]They also started to sell their products online.[11]
The company also owns two restaurants which were purchased in the year 2017[12]
References
- ↑ 1.0 1.1 Freixa, Elena (18 November 2014). "Casa Ametller obrirà locals amb restaurant a Barcelona". Diari Ara.
- ↑ "L'Anglo-Catalan Society, Jordi Carbonell, Casa Ametller, Softcatalà, Liz Castro i Punt de Referència, guanyadors del premis Pompeu Fabra 2016". Generalitat de Catalunya. April 8, 2016. Retrieved 25 June 2023.
{{cite web}}:|archive-date=requires|archive-url=(help) - ↑ "Josep Ametller gana el Premio Joven Empresario 2012". Expansión. Retrieved 14 June 2016.
- ↑ "Informe de Responsabilitat social Empresarial". Generalitat de Catalunya. Retrieved 15 June 2016.
- ↑ Roca, Ramon (12 June 2016). "Casa Ametller arribarà al centenar de botigues el 2017". El Punt Avui.
- ↑ Solvas, Víctor (13 June 2013). "Josep Ametller, del camp a la botiga". Via Empresa. Retrieved 2016-06-14.
- ↑ Casa Ametler contractarà 200 nous treballadors el 2015, DIari Ara, 18 de febrer de 2015. pàgina 27
- ↑ "Obre la primera botiga Ametller Origen, el nou model d'establiment de Casa Ametller". El Cargol. 11 March 2015.
- ↑ 9.0 9.1 Sala, Agustí (12 March 2015). "El 'megastore' saludable". El Periódico de Catalunya.
- ↑ Freixa, Elena (15 May 2016). "Els 'menús per a solters' de Casa Ametller". Diari Ara.
- ↑ Planas, Jordi (18 March 2016). "Ametller es llança a competir per les compres a través del mòbil". Diari Ara.
- ↑ "Casa Ametller entra en la restauració amb la compra dels restaurants Green Vita". Ara.cat.
External links
This article "Casa Ametller (company)" is from Wikipedia. The list of its authors can be seen in its historical. Articles taken from Draft Namespace on Wikipedia could be accessed on Wikipedia's Draft Namespace.