Carolyn Martin

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Carolyn Martin
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Born (1965-07-07) July 7, 1965 (age 58)
OccupationCreative Director

Carolyn Martin (née Finlayson) is the co-owner and creative director of Creation Wines[1] in the Hemel-en-Aarde Ridge Ward of South Africa's Walker Bay Wine Region.[2] The estate has been voted into the top 50 of the World's Best Vineyards three times (2019, 2021 and 2022) [3] [4] and as number 1 in Africa twice (2021 and 2022) [5] [6]

Early Life

Carolyn was born on 7 July 1965 on her grandparents’ wine farm, Hartenberg[7] in the Cape Winelands of South Africa. She is the third generation Finlayson involved in the South African wine industry. Her father, Walter Finlayson [8], is widely regarded as one of this country’s pioneer winemakers. Carolyn grew up on three wine farms: Hartenberg, Blaauwklippen[9] and Glen Carlou [10] . At the age 5, she hosted her first wine tasting at Hartenberg.[11]

Education

Carolyn attended Rhenish Primary School [12] and Rhenish Girls High School.[13] She went on to study at the Michaelis School of Arts in Cape Town, where she completed her thesis on Champagne.

Career

In 1987, at the age of 22, Carolyn moved to London, where she opened a design studio, focusing on rebranding through innovation.[14] She returned to her winemaking roots in 1999, when she married the Swiss winemaker, Jean-Claude Martin and settled in the Winelands of Neuchâtel.[15]

In 2002 Carolyn and Jean-Claude bought a small farm in a remote corner of the Hemel-en-Aarde and named it ‘Creation’. There was hardly any infrastructure on the farm and the couple set out to establish the first vineyards, and built a cellar and tasting facilities. The challenge of establishing a new brand was where Carolyn’s considerable marketing expertise came to the fore.[16]

Since 2002 she has established herself as a prominent wine and food pairing expert, with the estate winning a number of awards for innovative wine and food pairing.[17] [18] [19] [20] [21]

Under Carolyn’s leadership, Creation Wines has also won various accolades for innovation in the wine industry. An example is the ‘Tasting Together, Apart’ virtual campaign launched during the Covid 19 Lockdown period in South Africa.[22] [23] [24] [25]

Carolyn's name appears on the 2021 WINWSA list of the world's 50 most influential women in wine and spirits.[26] She is a regular speaker at international wine conferences, among the most recent the Areni Global Fine Wine Conference on the Future of Fine Wine [27] (July 2022) and the VitaGLOBAL Summit (November 2022). [28] [29] [30] In August 2022 she did a podcast with Polly Hammond on the Future of Fine Wine. [31]

She actively contributes to wine education, creating platforms for knowledge sharing[32] and encouraging cooperation with scientists and academia. The latter includes ClimaVin, a global climate change project spearheaded by Stellenbosch University; and the Vititec GEN-Z project, involving experimental plantings of Chardonnay and Pinot Noir, to establish the clones and rootstocks best suited to mitigate climate change. [33][34]

In January 2023 Carolyn was elected as a VINPRO representative for the Private Sector, with a mandate for innovation on the WOSA board.[35]

As co-owner and creative director of Creation Wines, Carolyn has also played a vital role in the following fields:

  • Community Interaction. Carolyn is one of the founders of the Pebbles Hemel-en-Aarde Education Project. In 2019, she was designated a Paul Harris Fellow by Rotary International for her sense of the needs of her community.[36]
  • Nature Conservation and Sustainability. Creation complies with the sustainability guidelines laid down by the Integrated Production of Wine (IPW) scheme. Every bottle carries the South African Wine and Spirit Board seal for Integrity and Sustainability. The estate received its official WWF Conservation Champion status in May 2022.[37]
  • Wine Tourism. Carolyn played an active role in the establishment and launch of the Hermanus Wine Route in 2011. Creation Wines is a regular host of events such as the Cape Epic (2017, 2019, 2023) and the annual FynArts festival since 2011.[38]
  • Promotion of Local Arts. Regular curation of art exhibitions such as the ‘Re-turn’ exhibition (2022) by Kathy Robins.[39]
  • Wine & Wellness. Transformational and innovative wine and wellness food pairing experiences inspired by Ayurveda principles.[40][41]

Personal Life

Carolyn is married to Jean-Claude Martin, co-owner and cellarmaster of Creation Wines. They have two children, Glenn who is a winemaker and Emma, who is studying international business at Stellenbosch University.

References

  1. ↑ "Creation Wines – Innovative and Creative Wines". Retrieved 2023-03-24.
  2. ↑ "Creation, visiting South Africa's Hemel en Aarde Valley". www.wineanorak.com. Retrieved 2023-03-24.
  3. ↑ "World's Best Vineyards | Previous Lists". IWC - The World's Best Vineyards. Retrieved 2023-03-24.
  4. ↑ Staff, Writer (30 September 2021). "Western Cape wine farm wins 10th place in the World's Best Vineyards competition". Independent Online. Retrieved 23 March 2023.{{cite web}}: CS1 maint: url-status (link)
  5. ↑ "World's Best Vineyards | The List and Awards". IWC - The World's Best Vineyards. Retrieved 2023-03-24.
  6. ↑ "Creation | World's Best Vineyards 2021". IWC - The World's Best Vineyards. Retrieved 2023-03-24.
  7. ↑ "Hartenberg Estate – Welcome to life with Hartenberg". Retrieved 2023-03-24.
  8. ↑ "The Finlayson Family". wine.co.za. Retrieved 2023-03-24.
  9. ↑ "Wines". Blaauwklippen. Retrieved 2023-03-24.
  10. ↑ "About Us". Glen Carlou. Retrieved 2023-03-24.
  11. ↑ "Q&A with Carolyn Martin, Creation Wines Co-owner and Marketing Director - The Wine Centre". thewinecentre.co.za. 2019-08-05. Retrieved 2023-03-24.
  12. ↑ Unknown, Unknown (23 March 2023). "Rhenish Primary School". Rhenish Primary School. Retrieved 23 March 2023.{{cite web}}: CS1 maint: url-status (link)
  13. ↑ Unknown, Unknown (23 March 2023). "Rhenish Girls' High School". Rhenish Girls' High School. Retrieved 23 March 2023.{{cite web}}: CS1 maint: url-status (link)
  14. ↑ Aarts, Niels (2021-11-17). "[Cellar Talks] S04E02 Creation Wines – Carolyn Martin". Dutch Wine Apprentice. Retrieved 2023-03-24.
  15. ↑ Hawkins, Brittany (2016-02-23). "Foodie Focus: Carolyn Martin from Creation on Food & Wine Pairing". Explore Sideways. Retrieved 2023-03-24.
  16. ↑ "Creation". Which Wine Farm. Retrieved 2023-03-24.
  17. ↑ Jess. "The Art of Wine Pairing: Creation Clinches 4th Klink Award | Creation Wines". Retrieved 2023-03-24.
  18. ↑ Jess. "A World of Wishes | Creation Wines". Retrieved 2023-03-24.
  19. ↑ "The Klink Award Winners 2015". Food24. 2015-11-20. Retrieved 2023-03-24.
  20. ↑ "2014 Klink Awards winners revealed". Bizcommunity. Retrieved 2023-03-24.
  21. ↑ "KLINK Awards winners announced". Food24. 2012-11-02. Retrieved 2023-03-24.
  22. ↑ "Great Wine Capitals Global Network announces six 2021 International Best Of Wine Tourism Awards". Great Wine Capitals. 2020-11-09. Retrieved 2023-03-24.
  23. ↑ Staff, Decanter (2016-12-01). "Promotion: Great Wine Capitals - Best of Wine Tourism Awards 2017". Decanter. Retrieved 2023-03-24.
  24. ↑ Staff, Decanter (2016-01-22). "2016 Cape Town Best of Wine Tourism Awards". Decanter. Retrieved 2023-03-24.
  25. ↑ Staff, Decanter (2012-12-11). "Cape Town announces the winners of the 2013 'Best Of Wine Tourism' Awards". Decanter. Retrieved 2023-03-24.
  26. ↑ Wang, Natalie (2022-12-18). "WINWSA 2022 reveals its List of 50 most influential women in wine and spirits". Vino Joy News. Retrieved 2023-03-24.
  27. ↑ Vicard, Pauline (2022-10-06). "ARENI Live Analysis - Future Proofing The Wine Industry". ARENI Global. Retrieved 2023-03-24.
  28. ↑ Vita Global Final Event: The Vita Global contribution, retrieved 2023-03-24
  29. ↑ Global, OBREAL (2022-11-21). "Vita Global Final Event". OBREAL Global. Retrieved 2023-03-24.
  30. ↑ "VITA GLOBAL in the 42nd SASEV Virtual Conference - VitaGlobal". 2020-11-09. Retrieved 2023-03-24.
  31. ↑ Ep. 1052 Carolyn Martin | Uncorked, retrieved 2023-03-24
  32. ↑ "Celebrate 21 years of Creation Wines with one of their sensorial food and wine pairings". Wanted Online. Retrieved 2023-03-24.
  33. ↑ Duvenage, Engela (16 May 2022). "SU viticulture project on climate change". Stellenbosch University. Retrieved 2023-03-24.{{cite web}}: CS1 maint: url-status (link)
  34. ↑ "Five More Wine Farms Attain WWF Conservation Champion Status". WineTourismZA South Africa. Retrieved 2023-03-24.
  35. ↑ "Wines of South Africa - Board Members". www.wosa.co.za. Retrieved 2023-03-24.
  36. ↑ Plessis, Bianca Du. "Rotarians receive prestigious fellowship". Netwerk24 (in Afrikaans). Retrieved 2023-03-24.
  37. ↑ "Creation Wines". www.wwf.org.za. Retrieved 2023-03-24.
  38. ↑ Creation & FynArts, retrieved 2023-03-24
  39. ↑ "CREATION WINES". Great Wine Capitals. Retrieved 2023-03-24.
  40. ↑ Fenwick, Dr Julienne (2022-06-24). "Plant Based Food l Creation's Healthy & Hearty Winter Menu l Call Us!". Best of Both Wellness. Retrieved 2023-03-24.
  41. ↑ "Wine and Wellness: How to Be Agents of Change". A Balanced Glass. Retrieved 2023-03-24.

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