Boozt Fashion

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Boozt Fashion AB
TypePublic company
HeadquartersMalmö, Sweden
Hermann Haraldsson

Boozt Fashion AB (pronunciation: bu:-zt) is a publicly listed e-commerce company that sells fashion and lifestyle products to its + 2 million active customers and in 2020 the company had a net revenue of 4.4 billion Swedish kroner. Boozt Group operations are divided into two business segments; and is a multi-brand online fashion & lifestyle shop with more than 1,000 brands represented in categories; Women, Men, Kids, Sports, Beauty and Home. is a fashion & lifestyle outlet offering prior seasons styles from brands at discount prices. It is a combination of old items from and items bought directly from Boozt's brand partners.

The webstores, and, primarily operate in the Nordic countries with more than 90% of its sales in Sweden, Denmark, Norway & Finland, however the company ships to most European countries.

Boozt Fashion AB operates a 64,000 m² fulfilment centre in Ängelholm, Sweden. The fulfilment centre is one of the largest and most advanced robotic warehouses in the Nordics.[1].

The Boozt headquarter is located in Malmö with additional offices located in Aarhus, Copenhagen, Vilnius and Poznań. The Boozt share has been traded on Nasdaq Stockholm (mid cap) since May 31, 2017[2] and on Nasdaq Copenhagen|Nasdaq OMX Copenhagen (mid cap) since November 20,2020[3].


2007-2011: BZT Fashion (original name) was founded in 2007 to conduct outsourced online, mono-brand operations for fashion brands. In 2011, Hermann Haraldsson was recruited as the company’s new CEO. After almost going out of business, the company was relaunched as a multi-brand webstore on an in-house purpose-built platform known as

2014-2017: In 2014, the company expanded their product offerings and introduced premium brands to their selection. In 2015 the name BZT Fashion AB was changed to Boozt Fashion AB and, the online fashion outlet store, was launched.

The first physical Booztlet Outlet store was opened in Copenhagen 2016.

In 2017, Boozt expanded the product offering on to cosmetics. The same year, the first physical Beauty by Boozt store also opened in Denmark. The company has since opened a Beauty by Boozt store in Emporia Malmö[4].

In 2019 the company moved into the new HQ, a 1,500 m² office in Hyllie, Malmö.

In the same year, the company was listed on Nasdaq Stockholm. In November 2020 Boozt was listed on Nasdaq Copenhagen.

2020 - Present As a result of the rapid growth of the company, Boozt is in the process of expanding the fulfilment operations in Ängelholm along with additional space at the HQ in Malmö.

In late 2020 Boozt launched the Home interior category with the ambition to build the strongest Home offering in the Nordics. Focusing on Nordic mid-to-premium priced Home & Interior brands, the aim is to offer the most confident selection available of strong Nordic Home & Interior brands[5]

In 2021, Boozt acquired their longstanding technology partner, Estina, with the intention to strengthen its in-house tech capabilities and secure full control of resources and growth[6]. In the same year, Boozt Fashion AB acquired 66.7% of the shares in the fashion brand, Rosemunde in the next step to become the Nordic destination for online shopping.[7]


  1. "Boozt get the world's largest AutoStore". Element Logic. 2019-05-13. Retrieved 2021-08-12.
  2. Nordic, Nasdaq (2017-05-31). "Nasdaq Stockholm Welcomes Boozt to the Main Market". GlobeNewswire News Room. Retrieved 2021-08-12.
  3. "Nasdaq Welcomes Boozt to Nasdaq Copenhagen Main Market". Retrieved 2021-08-12.
  4. "Boozt stänger fysiska butiken: "En smärtsam erfarenhet"". (in svenska). 2020-05-14. Retrieved 2021-08-12.
  5. "Boozt expands into the Home category". mfn. 2020-10-21. Retrieved 2021-08-12.{{cite web}}: CS1 maint: url-status (link)
  6. "Boozt köper litauiska teknologiföretaget Estina". Aktiespararna. 2 June 2021. Retrieved 2021-08-12.{{cite web}}: CS1 maint: url-status (link)
  7. "Press release". Reuters. Retrieved 2021-08-12.{{cite web}}: CS1 maint: url-status (link)

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