Bajaj Markets
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| Private | |
| Traded as | Not listed |
| Industry | Financial services, Technology |
| Founded | 2014 |
| Founder | Sanjiv Bajaj |
| Headquarters | Pune, Maharashtra , India |
Key people |
|
| Products | Loans, Insurance, Credit Cards, Mutual Funds, Fixed Deposits, UPI services, Digital Marketplace |
| Parent | Bajaj Finserv |
| Website | bajajfinservmarkets.in |
Bajaj Markets is an Indian online financial services marketplace operated by Bajaj Finserv Direct Limited, a subsidiary of Bajaj Finserv. Headquartered in Pune, it aggregates financial products and services from third-party providers.[2] In 2025, it integrated with ONDC to provide consumer commerce services. Bajaj Finserv Market enables users to compare and access a range of financial and related products.[3]
History
Bajaj Finserv Direct Limited was incorporated in 2014 to distribute financial products digitally. In 2018, the company launched Bajaj Markets, an online marketplace to allow users to compare and purchase financial products.[4][5]
In June 2025, Bajaj Markets integrated with the Open Network for Digital Commerce (ONDC) to enable financial services in the sale of consumer electronics.[6][7][8] In July 2025, Bajaj Markets expanded its ONDC integration to include grocery and food delivery.[9]
In August 2025, Business Standard reported that Bajaj Markets had crossed US$3 billion in cumulative loan disbursals since its inception.[10]
Operations
Bajaj Markets provides financial offerings, including unsecured and secured loans, life and general insurance, credit cards, and investment products, in partnership with over 100 banks, non-bank financial institutions, insurance companies, and asset managers.[10]
Through its ONDC integration, Bajaj Markets acts as a buyer network participant, enabling its users to purchase consumer electronics, appliances, groceries, and food and beverages in the same interface. The transactions flow through ONDC channels while financing and credit components are handled by the Bajaj Markets platform. The platform also supports EMI card payments for purchases to be converted into monthly installments.[6][8][9]
Regulation
Bajaj Finserv Direct Limited operates as a licensed Corporate Agent under the Insurance Regulatory and Development Authority of India (IRDAI), which allows it to distribute life and general insurance products. It also holds an Investment Advisor license from the Securities and Exchange Board of India (SEBI), which permits it to provide advisory services and investment products.[11]
Leadership
The company is led by its MD and CEO Ashish Panchal, and its board comprises independent and non-executive members. The company's corporate headquarters are in Pune and registered office is in the Mumbai-Pune region.[12]
References
- ↑ "Ashish Panchal - Director and CEO, Bajaj Markets". www.aboutbajajfinserv.com. Retrieved 25 August 2025.
- ↑ "From days to minutes: How technology is redefining loan approvals in India". Retrieved 26 June 2025.
- ↑ "The Only Supermarket App for all your financial needs – Finserv MARKETS".
- ↑ "Bajaj Markets - 2025 Company Profile & Team - Tracxn". tracxn.com. 23 October 2025. Retrieved 20 January 2026.
- ↑ Moharkan, Furquan. "Exclusive: Sanjiv Bajaj's Bajaj Finserv needs to be in everything, everywhere all at once". The Morning Context. Retrieved 26 June 2025.
- ↑ 6.0 6.1 "Bajaj Markets joins ONDC network; brings 16 million traffic to network". The Economic Times. 19 June 2025. Retrieved 26 June 2025.
- ↑ "Shop with ONDC on Bajaj Markets: Enjoy Seamless Shopping Across India". The Tribune. Retrieved 2025-08-25.
- ↑ 8.0 8.1 "Bajaj Markets joins ONDC network to sell electronics on its finance platform". The Economic Times. 2025-06-19. ISSN 0013-0389. Retrieved 2025-08-25.
- ↑ 9.0 9.1 Sharma, Palak (2025-07-30). "Bajaj Markets Ventures Into Grocery & Food Delivery Via ONDC". Inc42 Media. Retrieved 2025-08-25.
- ↑ 10.0 10.1 Panda, Subrata (2 September 2025). "Bajaj Markets tops $3 billion disbursement". Business Standard. Retrieved 12 January 2026.
- ↑ "About Us – Bajaj Markets". Bajaj Markets. Retrieved 26 June 2025.
- ↑ "Bajaj Finserv Leadership Team". Bajaj Finserv. Retrieved 20 January 2026.
External links
This article "Bajaj Markets" is from Wikipedia. The list of its authors can be seen in its historical. Articles taken from Draft Namespace on Wikipedia could be accessed on Wikipedia's Draft Namespace.