Avon Cycles

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Avon Cycles
Private
IndustryBicycles
Founded1951
FounderMr Hansraj Pahwa
HeadquartersLudhiana, Punjab, India
ProductsBicycles, E-bikes
Number of employees
1,001 - 5,000 (2020)
Websitewww.avoncycles.com

Avon Cycle Limited, based in Ludhiana|Ludhiana Punjab, is an Indian company that manufactures bicycles and E-bikes. Mr Onkar Singh Pahwa is the Chairman & Managing Director of Avon Cycles.[1]

Overview:

Avon Cycles is one of India’s leading bicycle companies manufacturing Bicycles, Electric Scooters and E-Rickshaws. Avon also diversified into fitness equipment as Avon Fitness Machines Pvt. Ltd.

The company's authorised capital stands at Rs 100.0 lakh and has 89.6442 percent paid-up capital, which is Rs 89.64 lakhs. Avon Cycles LTD is majorly into manufacturing (Machinery & Equipment) for the last 70 years and currently, the company operations are active.[1] The Company designs and distributes motorcycles, bicycles, fitness machine, and Electric bicycle|e-bikes. Avon Cycles Ltd. serves customers in India.[2]

In 2018, the company invested 12.5 million euros to expand production capacity by almost 50 percent.[3] The current board members & directors are Onkar Singh Pahwa, Sarabjit Kaur Pahwa, Rishi Pahwa, Mandeep Pahwa, Nem Chand Jain, Anil Arora and Jugdiep Singh.[1][2][4]

History:

Avon Cycles Ltd was established in 1951 in Ludhiana, the first batch of 250 bicycle was rolled out of the plant in the year 1952. The beginnings were humble - classic example of the enterprising Punjabi spirit.

In the early days of the country’s independence, post-partition in 1947, the Pahwa Brothers dreamt of providing the common man with an affordable means of mobility. They started with the manufacture of bicycle saddles and brakes in 1948 and worked towards higher goals with no looking back. The business was incorporated in 1951 and started producing bicycles under the brand name Avon Cycles. In 1997, the family business became reorganised. Over the years, the business expanded.

Today, Avon manufactures more than 200 different models of bicycles across MTB, Young Trainers, Kids, Ladies and Roadster segments that embody luxury, style & freedom catering to all age groups. In order to cater the emerging urban customer Avon has launched its mass premium segment by the name of Cyclux and a series of electric bicycle, CYCLELEC with its first two models being CONNECT I and CONNECT II.[5][6]

Manufacturing Facility:

Avon has three manufacturing plants in India with two located in the bustling business city of Ludhiana on the main GT Road. One plant is manufactured in Hajipur|Hazipur, Bihar in order to cater to the Eastern markets. Avon is commissioning its fourth manufacturing facility at Neelon (near Ludhiana) with the capacity of 5000 bicycles per day to the current production of 10000 bicycles daily. The company infused 12.5 million euros to hike capacity which enabled the production of 15,000 bicycles per day.[7]

Avon Cycles is the third largest player in the bicycle industry that account for 90 percent of bike sales on the subcontinent. The plant has the capacity to produce 10,000 units per day.[8]

There is a well-established network of about 1,600 AVON authorised dealers in cities and towns of India and a dedicated resource of more than 12,000 sub-dealers that support the operations of the dealership.[9]

References

  1. 1.0 1.1 1.2 "Avon Cycles LTD Information - Avon Cycles LTD Company Profile, Avon Cycles LTD News on The Economic Times".
  2. 2.0 2.1 "Avon Cycles Ltd - Company Profile and News - Bloomberg Markets".
  3. "Multi-Million Euro Investment by Avon Cycles in Plant Expansion".
  4. "Avon Cycles - AICMA::All India Cycle Manufacturers' Association".
  5. "AVON CYCLES ENTERS THE E-BIKE SEGMENT WITH 'CYCLELEC'".
  6. "Avon Cycles to launch 'electric bicycle' next year".
  7. "Avon Cycles to set up manufacturing plant".
  8. "Avon Cycles to expand production".
  9. "February India rides Avon Cycles".

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