AutoPets

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AutoPets
IndustryDesigner and manufacturer of automatic pet products and accessories
Founded1999
FounderBrad Baxter
Headquarters
Auburn Hills, Michigan
,
United States of America
ProductsPet products and Accessories
Websitehttps://www.litter-robot.com/

AutoPets is a designer and manufacturer of automatic pet products and accessories, including the Litter-Robot, a gravity-driven sifting automatic litter box. The company is based in Auburn Hills, Michigan

History

AutoPets was started in 1999 by Mechanical engineering Brad Baxter after he inherited two cats and became frustrated with scooping their litter boxes. He sought to automate litter box scooping and devised a method using a rotating mechanism that would sift the litter using gravity.[1]

An existing concept had been patented in 1997 by Donald Reitz.[2] Baxter licensed the design and modified it to address issues like cat sensing and clump removal. He funded the first generation of the Litter-Robot with an investment from his parents.[3]

Baxter sold the Litter-Robot online directly to consumers, and the business became profitable in 2005.[1] In 2020, Jacob Zuppke was made Vice President of business development and serves as President & COO.[4]

By 2019, AutoPets had sold more than 300,000 Litter-Robots.[5] The company expanded into other automated pet products, like the Feeder-Robot, and accessories, including pet furniture, cleaning products, and toys. It launched Litterbox.com, a hub for all AutoPets accessories and products. 

In 2019, the company raised $31 million in Growth equity financing from Chicago-based Pondera Holdings LLC.[1] In 2020, AutoPets nearly doubled its manufacturing space in Juneau, Wisconsin,[6] and expanded its headquarters in Auburn Hills, Michigan.[1]

As of January 1, 2021, AutoPets employs more than 200 full-time employees across its Michigan and Wisconsin offices.[7]

== Products ==

=== Litter-Robot ===
The Litter-Robot is a gravity-led automatic sifting cat litter box.

=== Feeder-Robot ===
Feeder-Robot is a Wi-Fi connected smart pet feeder.[8]

=== Cat furniture ===
AutoPets released a collection of cat furniture that includes a tower, side table, silo, and orb.[9]

=== Subscription box ===
AutoPets offers a curated subscription box of toys, cleaning and grooming supplies, catnip, and other cat items.[10]

== Reception ==
Good Housekeeping called Litter-Robot 3 “the best smart self-cleaning litter box.”[11] The Spruce|The Spruce rated it “excellent“ with 4.5 stars,[12] and it received a 93/100 rating from PureWow.[13] The Wirecutter called it “the best automatic cat litter box.”[14]

== Awards ==
In 2020, AutoPets won a Shorty Awards for Comedy Video for its ad “Don’t Be a Scooper.”[15]

== External links ==
Official site

References

  1. 1.0 1.1 1.2 1.3 "$31 million growth equity investment fuels expansion for maker of Litter-Robot cat box". Crain's Detroit Business. 2019-12-04. Retrieved 2021-03-15.
  2. [1], "Automatic cat litter device and method", issued 1996-02-28 
  3. ""I Invented That!"". Modern Cat. 2018-04-10. Retrieved 2021-03-15.
  4. "40 Under 40 - Jacob Zuppke". Crain's Detroit Business. 2020-09-06. Retrieved 2021-03-15.
  5. Pearce, Michael. "Schmoozing with Jacob Zuppke". The Jewish News. Retrieved 2021-03-15.
  6. Staff, Daily Times. "Juneau's AutoPets facility expands, needs additional employees". Watertown Daily Times Online. Retrieved 2021-03-15.
  7. "AutoPets - Crunchbase Company Profile & Funding". Crunchbase. Retrieved 2021-03-15.
  8. "This new smart pet feeder blows away the competition". Reviewed. Retrieved 2021-03-15.
  9. Howell, Sam. "This Modern Cat Furniture Is Obsession-Worthy — Here's Why". The Dodo. Retrieved 2021-03-15.
  10. "Keep your cat happy during quarantine with this amazing subscription box". The Daily Dot. 2020-05-04. Retrieved 2021-03-15.
  11. Redmile, Lynn; Institute, Good Housekeeping; Forte, Carolyn; Institute, Good Housekeeping (2021-01-29). "7 Best Self-Cleaning Litter Boxes That Take the "Ick" Out of Cleaning Your Cat's Litter". Good Housekeeping. Retrieved 2021-03-15.
  12. "Litter-Robot 3 Connect Review". The Spruce Pets. Retrieved 2021-03-15.
  13. Jan. 18, Sarah Ashley |; 2021 (2021-01-18). "I Won't Say the Self-Cleaning Litter-Robot Changed My life, but—OK, It Changed My Life". PureWow. Retrieved 2021-03-15.
  14. "The Best Automatic Cat Litter Box (But We Don't Recommend It)". The New York Times. 2021-01-22. ISSN 0362-4331. Retrieved 2021-03-15.
  15. "Don't Be a Scooper - The Shorty Awards". shortyawards.com. Retrieved 2021-03-15.

External links

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