Anindya Bakrie

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Anindya Novyan Bakrie
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Born (1974-11-10) November 10, 1974 (age 49)
Jakarta, Indonesia
EducationStanford Graduate School of Business
Northwestern University
OccupationBusinessman, investor
Years active1996 - present
TitleCEO and President Director of Bakrie & Brothers
Spouse(s)Firdani Saugi
RelativesAnindra Ardiansyah Bakrie (Brother)
Anindhita Anestya Bakrie (Sister)

Anindya Novyan Bakrie (born in Jakarta, Indonesia, on November 10, 1974) is an Indonesian businessman and investor. He is known for being the CEO and President Director of PT Bakrie & Brothers Tbk (BNBR), and the successor to the Bakrie Group, one of the oldest conglomerates in Indonesia.[1]

He was born in Jakarta, the capital city of Indonesia. After obtaining his MBA from Stanford University, he returned to Jakarta to start his career at Bakrie & Brothers as managing director. In 2003, Bakrie became the CEO of Bakrie Telecom.[1]

Early life

Bakrie was born in Jakarta, Indonesia, on November 10th, 1974. His father is Aburizal Bakrie, an Indonesian business tycoon, and Tatty Murnitriati, the daughter of Indonesian Major General, Soepardi.[2]

The eldest of three children, Bakrie spent his early years in Jakarta, Indonesia, attending Triguna primary school and Pangudi Luhur secondary school, before later attending and graduating from Phillips Academy in Andover, Massachusetts.[2]

He obtained his B.Sc in industrial engineering from Northwestern University in 1996, and earned his MBA from the Stanford Graduate School of Business in 2001.[2]

Business career

Bakrie began his career as an investment banker at Salomon Brothers in the United States in 1996. In 1997, he returned to Indonesia due to the 1997 Asian financial crisis.[3] He then served as the Deputy to Chief Operating Officer and Managing Director of Bakrie & Brothers.[4] During the period, the Company had 1.2 billions dollars of companies’ debt which was then converted into equity in 2001.[5]

In 2002, Bakrie sent a restructuring proposal to more than 200 creditors and persuaded them to convert their debt into equity, although it meant cutting the Bakrie Group’s stake from 60% to 21%. The company also owned a tv station named ANTV, and it was positioned to focus on family-friendly content such as quiz shows, children’s shows and soccer matches. In 2005, Anindya persuaded media mogul Rupert Murdoch to buy 20% of ANTV for $20 million.[6]

In 2007, Bakrie led the acquisition of a second TV station, Lativi Media Karya, from businessman and former labor minister Abdul Latief. The station was subsequently relaunched as TvOne (Indonesian TV network) and repositioned to focus on news for middle-class viewers.[6]

After selling Bakrie Telecom to focus on media and technology,[7] Bakrie took both TV stations, plus online news portal Vivanews, public in 2011 under the VIVA group, selling 14% of the shares for $73 million in fresh funds, valuing the VIVA group at $482 million.[6]

In April 2018, Bakrie was appointed by the shareholders of Bakrie & Brothers to become the president commissioner.[8]

In 2019, Visi Media Asia made an undisclosed investment in BumiLangit Studios, Indonesian character based entertainment company in Indonesia.[9] Bakrie is concurrently co-leading the development of Indonesia’s own superhero cinematic universe through the library of the intellectual property rights of BumiLangit Studios that he invested in.[10] He aims to replicate the global success of Marvel and DC Comics.[11]

Aside from his business career, Anindya was appointed as the chairman of the Indonesian Asia-Pacific Economic Cooperation Business Advisory Council (ABAC) by the Indonesian president Susilo Bambang Yudhoyono and subsequently by the administration of Joko Widodo.[1]

Sports team ownership

Bakrie with Thohir at Kassam Stadium.In addition to his business, Bakrie has made an undisclosed fee investment to English football club Oxford United F.C. in 2019. Moreover, he was appointed as a board member at the club, joining his countryman and former Inter Milan owner Erick Thohir in Oxford United board of directors. Oxford United currently competing in EFL League One - the 3rd tier of English football league system.[12][13]

Personal life

Bakrie married Firdani Saugi and they have three children: Alisha Anastasia Bakrie, Azra Fadilla Bakrie and Akila Abunundya Bakrie.[14] Bakrie is an avid sportsman, he has completed numerous marathons and triathlons globally.[15][16]


  1. 1.0 1.1 1.2 "Anindya Novyan Bakrie". World Economic Forum. Retrieved 2020-03-12.
  2. 2.0 2.1 2.2 "Profil Anindya Novyan Bakrie". (in Bahasa Indonesia). Retrieved 2020-09-24.
  3. "Anindya Bakrie: Saya Spesialis Perusahaan Susah". Detik (in Indonesian). Retrieved 2020-03-12.{{cite web}}: CS1 maint: unrecognized language (link)
  4. "BTELc.JK - Bakrie Telecom Tbk PT Profile". Reuters. Retrieved 2020-03-12.
  5. "FACTBOX-Bakrie & Brothers in spotlight after M&A, debt deals". Reuters. 2009-01-19. Retrieved 2020-03-12.
  6. 6.0 6.1 6.2 Shmavonian, Karl. "Next Tycoons: Anindya Bakrie Assembles a Media Powerhouse In Indonesia". Forbes. Retrieved 2020-03-12.
  7. "Bakrie Jual BTEL Rp 1,46 Triliun". (in Indonesian). Retrieved 2020-03-12.{{cite web}}: CS1 maint: unrecognized language (link)
  8. "Duet Bakrie Bawa Harapan Baru Bagi Bakrie & Brothers". Viva News (in Indonesian). 2018-04-27. Retrieved 2020-03-12.{{cite web}}: CS1 maint: unrecognized language (link)
  9. "Investasi Film Lebih dari Rp30 miliar, VIVA: Produksi Film Indonesia Termahal | Market". 2019-05-29. Retrieved 2020-07-31.
  10. Mediatama, Grahanusa (2019-10-24). "Tiru Disney, Visi Media Asia Tbk (VIVA) akan fokus ke bisnis intellectual property". (in Bahasa Indonesia). Retrieved 2020-07-31.
  11. Sidik, Syahrizal. "Lewat Film Superhero Lokal, Anindya Bakrie Mau Saingi Marvel". market (in Bahasa Indonesia). Retrieved 2020-07-31.
  12. "Anindya Bakrie Joins the Oxford United Board". Retrieved 2020-07-08.
  13. Post, The Jakarta. "Indonesian investors value relations with English soccer club owners". The Jakarta Post. Retrieved 2020-07-08.
  14. "Profil Anindya N Bakrie - VIVA". Viva News (in Indonesian). 2017-02-10. Retrieved 2020-03-12.{{cite web}}: CS1 maint: unrecognized language (link)
  15. VIVA, PT VIVA MEDIA BARU- (2019-06-15). "Anindya Bakrie Lega Tuntaskan Triatlon meski Kurang Latihan". (in Bahasa Indonesia). Retrieved 2020-07-08.
  16. Mediatama, Grahanusa (2011-12-01). "Anindya Novyan Bakrie: Berlari dengan misi untuk berbagi". PT. Kontan Grahanusa Mediatama (in Bahasa Indonesia). Retrieved 2020-07-08.

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