Anex (company)

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ANEX is a European brand of Baby transport and accessories,[1] founded in 2012.[2] The headquarters are located in Poland.[3]

Anex
IndustryGoods for children
Founded2012
HeadquartersWarsaw, Poland
Key people
Oleksandr Volynets, Founder and CEO
Products
  • Baby strollers
  • Car seats
  • Accessories
Websitewww.anexbaby.com

History

The company was founded in 2012.[4] The first Navara and Anex Art models were released in the same year.[5] Subsequent collections appeared annually: 2013 - Anex Elana and Anex Retro, 2014 - Nixie, Tempo and Sella.[6]

In 2015, the process of rebranding began.[7] The brand identity and positioning were developed.[8] In the same year, the Anex Classic, Anex Sport and Anex Cross[9] strollers were released.

In 2016, Anex took part the international exhibition Kids ’Time in Kielce, Germany.[10] [11]

The first collaboration of the brand took place in 2017.[12] The company released a limited collection of Jacob x Anex strollers in partnership with the Polish designer Jacob Birge.[13]

In 2018, Anex expanded its product line - Anex Quant and Anex Air-X strollers.[14]

The following year, Anex’s production capacities were transferred to China.[15] In the same year, Anex Sport became Anex m/type,[16] Anex Cross - Anex e/type.[17] The other two models, Anex Quant and Anex Air-X, received the Red Dot design award.[18] [19]

In 2020, Anex released its new model Anex l/type.[20]

Products

Anex core products include baby strollers, car seats, accessories.[21] [22] Anex products are popular among different celebrities and bloggers. [23] [24]

References

  1. "Anex trademark registration on World International Property Organization". www3.wipo.int/madrid/monitor/en/showData.jsp?ID=ROM.1221170. Retrieved 2020-12-13.
  2. "Anex brand official website". www.anexbaby.com/gl-en/. Retrieved 2020-12-13.
  3. "Anex brand contacts". www.anexbaby.com/gl-en/contacts. Retrieved 2020-12-13.
  4. "Anex commercial offer 2020". www.drive.google.com/file/d/1qj0Qf9dSjiMyY8fO6_0AZX9IcjfcdofS/view. Retrieved 2020-12-13.
  5. "Anex history". www.docs.google.com/presentation/d/1xuS_SgzaWU_I1-CNOD-DK4AvjeoTyGfe53uipsMXlvw/edit?usp=sharing. Retrieved 2020-12-13.
  6. "Anex history". www.docs.google.com/presentation/d/1xuS_SgzaWU_I1-CNOD-DK4AvjeoTyGfe53uipsMXlvw/edit?usp=sharing. Retrieved 2020-12-13.
  7. "Anex rebranding". www.mirrolab.agency/anex/. Retrieved 2020-12-13.
  8. "Anex visual identity". www.archive.mirrolab.com/uk/projects/anex-identity (in українська). Retrieved 2020-12-13.
  9. "Anex Cross". www.wyborrodzicow.pl/article/488,anex-cross.html (in polski). Retrieved 2020-12-13.
  10. "KIDS' TIME STAR 2016". www.targikielce.pl/en/about-us/news/kids-time-star-2016,7137. Retrieved 2020-12-13.
  11. "KIDS 'TIME 2018". www.targikielce.pl/en/about-us/news/accolades-in-recognition-for-child-products-and-services-business-sectors-beauty-and-aesthetics,8207. Retrieved 2020-12-13.
  12. "Anex x Jacob Відео дитячої коляски". www.archive.mirrolab.com/uk/projects/anex-jacob-video (in українська). Retrieved 2020-11-29.
  13. "Jacob x Anex". www.jbv.jacobbirge.eu/jacob-x-anex/. Retrieved 2020-11-29.
  14. "Anex history". www.docs.google.com/presentation/d/1xuS_SgzaWU_I1-CNOD-DK4AvjeoTyGfe53uipsMXlvw/edit?usp=sharing. Retrieved 2020-12-13.
  15. "Anex history". www.docs.google.com/presentation/d/1xuS_SgzaWU_I1-CNOD-DK4AvjeoTyGfe53uipsMXlvw/edit?usp=sharing. Retrieved 2020-12-13.
  16. "No Anex Sport anymore. New m/type means motion". www.anexbaby.com/gl-en/stories/no-anex-sport-anymore-new-m-type-means-motion (in galego). Retrieved 2020-11-29.
  17. "No Anex Cross anymore. New e/type means elegance". www.anexbaby.com/gl-en/stories/no-anex-cross-anymore-new-e-type-means-elegance (in galego). Retrieved 2020-11-29.
  18. "Red Dot Anex Quant". red-dot.org/project/anex-quant-38476. Retrieved 2020-12-13.
  19. "Red Dot Anex Air-X". red-dot.org/ko/project/anex-air-x-38473. Retrieved 2020-12-13.
  20. "Долгожданная новинка – коляска 2 в 1 Anex l/type". lapsi.ru/articles/novinki/dolgozhdannaya-novinka-kolyaska-2-v-1-anex-l-type-lakonichnogo-dizayna-i-produmannogo-funktsionala/ (in русский). Retrieved 2020-12-13.
  21. "Anex products: strollers". anexbaby.com/gl-en/strollers. Retrieved 2020-12-13.
  22. "Anex products: accessories". anexbaby.com/gl-en/accessories. Retrieved 2020-12-13.
  23. "Barbara Kurdej-Szatan pokazała zdjęcie ze spaceru. "To ile masz wózków?"". www.edziecko.pl/rodzice/7,79361,26518320,barbara-kurdej-szatan-pokazala-wozek-ale-macie-swietna-fure.html (in polski). Retrieved 2020-12-14.
  24. "Ексклюзив: Джамала — про материнство і про те, чому Instagram не любить смутку". vogue.ua/ua/article/culture/lifestyle/dzhamala-o-materinstve-i-o-tom-pochemu-instagram-ne-lyubit-pravdy.html (in ua). Retrieved 2020-12-14.CS1 maint: unrecognized language (link)

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