Xinghuacun Fenjiu

Xinghuacun Fenjiu
杏花村汾酒

Type	Public State-owned enterprise
Traded as	SSE: 600809
Industry	Alcoholic drink
Founded	1949 (1949)
Headquarters	Xinghuacun, Fenyang, Shanxi , China
Area served	International
Key people	Yuan Qingmao (Chairman) (Committee Secretary)
Products	Baijiu
Revenue	(2022) 26.2 billion US$3.9 billion
Number of employees	13,712
Website	fenjiu.com.cn

Xinghuacun Fenjiu

Shanxi Xinghuacun Fenjiu Distillery Co. Ltd. (Chinese: 山西杏花村汾酒厂股份有限公司) more commonly known as simply Xinghuacun Fenjiu (Chinese: 杏花村汾酒) is a baijiu distillery headquartered in Xinghuacun, Fenyang, Shanxi, China. The primary output of the distillery, Fenjiu, is a qīngxiāng (清香; light aroma) style baijiu that was one of the "Four Famous Spirits" as determined in the 1952 National Alcohol Appraisal Conference, assigning it as the representative of the eponymously named fēnxiāng (汾香; fen aroma) category that preceded the modern qingxiang (清香;light aroma) style designation. As of 2023 Xinghuacun Fenjiu is the third most valuable spirits brand in the world.

History

The production of grain wine in alcohol in Xinghua village began about 6,000 years ago according to recent archaeological findings. Over the centuries, as the processes of saccharification and fermentation were improved upon, a predecessor to the modern Fenjiu, Fenqingjiu, was developed during the Tang dynasty and received praise in the Book of Northern Qi. The process of fermentation and distillation developed in Xinghua Village became an increasingly cohesive and finalized technique that much resembled the Fengjiu during the Song and Yuan dynasties (960-1368). During the Ming dynasty (1368-1644) merchants from Shanxi began to travel across China and spread both Fenjiu and the techniques of distillation which gave rise to what would become the Qīngxiāng (清香; light aroma) style of baijiu. In 1919, the Jinyu Fenjiu Corporation was established as one of the first modern distilleries in China and it was upon this foundation that the Xinghuacun Fenjiu Distillery was founded in 1949 during the Chinese Civil War shortly before proclamation of the People's Republic of China. Today the distillery has been engaged in a project of international expansion with products now appearing for sale in more than 60 countries. Currently Xinghuacun Fenjiu sits at #462 on the Chinese Fortune 500.

Product Lineup

• Fen Chiew Bofen (汾酒玻汾;fénjiǔ bō fén)
  • Quinxiang Baijiu
  • 53% abv
• Fen Chiew White Porcelain (汾酒白瓷;fénjiǔ bái cí)
  • Quinxiang Baijiu
  • 53% abv
• Fen Chiew Red Porcelain (汾酒红瓷'fénjiǔ hóng cí)
  • Quinxiang Baijiu
  • 53% abv
• Fen Chiew Modern Brown (汾酒摩登棕;fénjiǔ módēng zōng)
  • Quinxiang Baijiu
  • 42% abv
• Fen Chiew Gift Box (汾酒礼盒;fénjiǔ lǐhé)
  • Quinxiang Baijiu
  • 48% abv
• Fen Chiew 10 Year (汾酒10年;fénjiǔ 10 nián)
  • Quinxiang Baijiu
  • 53% abv
• Fen Chiew 20 Year (汾酒20年;fénjiǔ 20 nián)
  • Quinxiang Baijiu
  • 42% abv
• Fenjiu Quinghua 20 Year
  • Quinxiang Baijiu
  • 42% abv
• Fenjiu Quinghua 30 Year
  • Quinxiang Baijiu
  • 48% abv
• Fenjiu Quinghua Master Edition (汾酒青花大师版)
  • Quinxiang Baijiu
  • 53% abv
• Silk Road Fen Chiew
  • Quinxiang Baijiu
  • 42% abv
• Silk Road Fen Chiew Limited Edition
  • Quinxiang Baijiu
  • 55% abv
• Silk Road Rose Fenjiu
  • 28% abv
• Chu Yeh Ching Chiew (竹叶青酒;zhúyèqīng jiǔ)
  • Yaoxiang Baijiu
  • 45% abv
• Chu Yeh Ching Chiew Porcelain Bottle (竹叶青酒瓷瓶;zhúyèqīng jiǔ cípíng)
  • Yaoxiang Baijiu
  • 45% abv

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